Flyline Offers a Professionally Managed Pinterest Account for Peoples Flower Shops

The Pinterest account is designed to build the buzz around the Peoples Flower Shops located in and around the Albuquerque area.

This blog post provides information on what we have done for Peoples Flower Shops with this fast-growing social media marketing platform that is more than just a place for crafters and fashion followers. It is now a place for small and medium sized businesses to get in front of their customers and potential customers, sharing ideas and building their brand.

What Can a Florist Do with Pinterest? 
Pinterest for florists can be used a number of ways to attract customers:

• Wedding flowers and event flowers 
• Flower décor for the home 
• Flower arrangements for gifts, holidays, and special occasions 
• Flower and plant care 
• Gift ideas and gift baskets 

Since flowers are such a visual medium, Pinterest works great because it offers a way to display vibrant and attractive pictures as well as offer informative content.

The Peoples Flower Shops Pinterest Account 
The Pinterest account is designed to build the buzz around Peoples Flower Shops and get more consumers in the Albuquerque area as well as across the country thinking of them as the premier, go-to florist. The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business.

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for the Albuquerque florist.

The Results
To date, the use of the Pinterest channel has been successful for Albuquerque with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for your small business.

Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops

Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results

Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program

Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!

If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

Florists that Use Our Premium Comprehensive Internet Marketing Program Receive Exclusivity

When you are trying to get attention in your market and you turn to an Internet Marketing specialist to help you, you want to know that you are their sole attention in that market and they are not giving your competition the very same program as you are investing in.
That’s why Flyline Search Marketing offers exclusivity to its florist clients.

What does that mean really? For florists that work with Flyline, exclusivity means that the Internet Marketing specialist will only work with one florist in a market where their storefront is located. 

Currently, we work with florists in the markets:

• Atlanta, Georgia with Carithers Flowers 
• Albuquerque, New Mexico with Peoples Flower Shops 
• Long Beach, California with Allen’s Flower Market 
• Reseda, California with Allen’s Flower Market 
• San Diego, California with Allen’s Flowers and Plants 

Exclusivity for Florists – Details & Requirements 
To gain that exclusivity, florists that Flyline works with must agree to the following terms:

• Florists must sign a contract for Flyline’s Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering that has been specifically tailored for Florists. 
•  Florists must sign a minimum 12-month contract term required. While some of the platforms used to deliver our comprehensive marketing program for florists are designed to generate immediate sales results, many of the tactics are focused on building brand awareness and long-term organic results. This approach takes time. Search engines reward site owners who provide highly relevant content. They also reward site owners who are vigilant around updating their sites to ensure the content is fresh and original. 
•  Flyline defines the specific area to be reserved in the contract with each specific client. 
  

The Results of Exclusivity for Our Florists 
These florists have experienced phenomenal results from the exclusivity advantage of our Internet Marketing program.

Not only has their traffic on their websites grown, but they have also seen an incredible increase in sales, in-store traffic, and local and national orders.

Thanks to the combination of SEO-driven strategies, public relations, social media marketing, blogging and Google AdWords, these florists are continuing to grow and benefit from the exclusivity benefit of the Flyline florist Internet Marketing program.

Want to find out if your area is available to grow your florist business? Contact us today!

Flyline Search Marketing Offers Facebook Services

Facebook Fan Pages give business owners, such as our long-time client, Carithers Flowers, an opportunity to connect with prospective customers and interact with existing clients in a whole new way.

The Benefits of Facebook for Your Business

Your Facebook wall provides a great tool for communicating new services and product offerings that your firm may have available as well as find out from customers what is on their mind. 

When customers realize that they can speak directly with you and share their ideas and then have you respond and enact their ideas, it builds loyalty and solidifies your relationship with them.

Additionally, your Facebook fan page is a way to spread news virally so that your fan base can share your news, specials, and relevant information with their friends. Before you know it, you have exponentially reached a greater target audience than you may have ever done by using traditional marketing methods.

Even better is the fact that you can integrate your website, blog, and other social media sites, including Twitter and YouTube, with Facebook so you can have news post to your wall without having to spend all day putting the same content on each platform. Content can also include videos, which provides an additional way to engage with your fan base.

Our Facebook Services

And, best of all is the fact that you can work with a company like Flyine Search Marketing who can do it for you so you can focus on your core business and handling all the new business that comes your way once you implement one of our Internet Marketing programs.

Here’s what our Facebook services include:

• Set up your Facebook account.
• Create your profile.
• Build custom Facebook pan pages as part of our Internet Marketing service package.
• Create custom Facebook fan tab pages, which further expand the among of information you can share with your fan base.
• Add and mange content, including photos and videos.
• Manage Facebook page, including monitoring and responding to all comments from visitors and fans.

To experience what we do, check out our portfolio of Facebook fan pages we have developed and manage. Then, be sure to contact us today to get started on your social media program. 

Creating Google Mobile Targeted Campaigns to Convert Smartphone Users

Smartphone usage has never been higher, and all industry reports point to ongoing growth in this trend. More than ever, consumers are turning to their smartphones to do their research on the go – whether they are on the road, at the office, or even at home.

Reaching Your Audience in New Places

According to the Google Mobile Ads Blog, AdMob ads are on 300,000 apps across iOS, Android, Blackberry, and WebOS. That provides a good reason to think about your own Google mobile targeted campaigns.

These are the same customers you might have previously reached through their desktops and laptops but may be slowly migrating to their smartphones instead. 

To keep you at the top of their mind, you may want to consider mobile targeted campaigns through Google AdWords that our Google AdWords certified program managers can create to help you increase sales conversions.

Mobile Ad Market

Google recently added mobile app targeting in its AdWords interface. This additional feature comes thanks to Google’s acquisition of AdMob. 

Now, AdMob by Google represents over 51% of all mobile ad spending in the U.S. with no signs of slowing down, according to available press on the subject.

Google AdWords now has what is called Display Network Only, which allows you to focus on mobile app campaigns, and it is what our program managers have now become adept at doing on your behalf as part of the various Google AdWords programs we can offer you. 

And, this mobile campaign capability even includes campaigns for tablet devices, such as mobile apps used on Kindle Fire.

With these mobile ad campaigns, the Google Mobile Ads will appear on various mobile devices in the Google search results, in apps, and on content websites in an attractive and relevant forma for smartphone screen size.

This means that your target audience can now be reached anywhere, anytime, and on any device.  Think of the increased possibilities of reaching and influencing your target audience. They will surely appreciate that you know just where they will be, including on their smartphoen!

Tracking Campaign Results

Along with creating mobile campaigns, we also have the ability to track the effectiveness of each mobile campaign so that we can show you how it is working or what we are adjusting to achieve even better results.

Are you ready to try a mobile ad campaign? Let us walk you through the steps and show you just how effective a Google Mobile Ad campaign can be for your business.

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works

For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.

While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh

The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.

Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.