Flyline Search Marketing - Albuquerque Internet Advertising

Staying Relevant for 2012 in the Social Media Arena

2012-01-25T19:05:00.000-05:00

Every business needs a social media strategy. It is as simple as that. A new generation of consumer is upon us and they are engaging with social media in increasing numbers each year. Smartphones and other technologies has become a consumer’s go-to device for information.

Small and large businesses can benefit from a comprehensive social media strategy to engage and inform their customers. Your goal needs to be organizing a clear and compelling marketing strategy to garner a greater market share in 2012. Angela West of PCWorld offered businesses five hot tips for developing and navigating the social media market and how to put your business on the path to social media success.

Develop Clear and Precise Monthly Goals
Businesses need to determine what they want to achieve with social media. Are you strictly looking to drive sales, inform customers of product, or simply increase traffic to your website, or are you seeking to blend all three goals? Once you organize your goals, set about defining the goals and committing resources to achieving them. A well-trained staff can influence and target key goals to advance your campaign.

Name Your Numbers
Ms. West suggests products such as Google Analytics and Hootsuite to determine and measure your results. These products can track visitors and give you detailed page hits and origins for free. Recently, Google Analytics included real-time tracking to increase your ability to offer relevant customer information based on consumer needs. In addition, Klout offers a free suite of analytic tools to provide you with data.

Getting to Know You
A successful campaign requires that you engage and inform your customers with relevant and interesting information. This requires you to look beyond Facebook and Twitter and develop sites on LinkedIn and Google+ to increase your web presence. Directories are available to attach links to drive your website traffic and increase your visibility with search engines.

Time to Hire a Professional
Hiring a professional social media marketing firm might be your best bet. Typically, small and midsize companies have a limited workforce and each employee’s job description and workload is full. Spend the resources to hire a professional and let your current staff maintain their positions promoting sales and providing customer service.

An outsourced social media marketing firm can increase and promote your business to its fullest potential. Ask other business associates or your web designer to recommend a firm. During the interview process, ask them to provide references, to quantify their results, and ask what plan they will put in place for you.

Let’s Get That in Writing
Social media is all about subtle self-promotion, so don’t forget to include your sites on all your printed business material. Add your links to Twitter, Facebook, and Google+ on your fliers, business cards, brochures, and any printed material your company uses. Having these links on your printed material will make it easier for consumers to find you on the web.

The Last Line of Social Media Defense: How to Protect Against Online Attacks

2012-01-10T13:12:00.000-05:00

The importance of protecting your business against hackers and other technologies which can destroy your business and personal data can not be overstressed. Your social content is vital and you risk losing the investment of hard work as well as money through cyber attacks. Take these important steps to ensure you build a wall that is difficult to breach and begin assembling an arsenal of tools to combat hackers.

Yahoo Finance recently offered six specific tips for countering attacks as well as safeguarding important content. Protect your bottom-line as well as your content with these companies who provide advanced protection against online attacks:

SocialSafe.net: SocialSafe.net offers a comprehensive service that backs up your data from a UK-based company, iBundle. It allows you to create an online as well as offline digital journal for photos and entries. Users can trace their social media profile and view changes. There is a free version that offers a limited Facebook back-up, and users can purchase the standard upgrade for $3.49 a year. This is a bargain considering you can transition from your Twitter and Facebook profiles to save messages and photo comments. SocialSafe.net also offers a professional upgrade, which includes Google+ and Viadeo for $6.99 year. If you are interested in backing up all your content, including your Facebook business pages, they offer a $13.99 a year upgrade.
My Facebook Account: Businesses looking for a free tool to save their Web pages from Facebook should look to Firefox and their free tool that allows users the ability to download this add-on and save messages, friend lists, photos, events, groups and notes as well as additional Facebook content directly to your hard drive.
My Twitter—My Tweets are Safe: Facebook is not the only media site with free backup available. TweetBackup from Triop provides Twitter users with the ability to archive up to 3,200 tweets and store their followers. No password is required so this application offers additional appeal to users who have been compromised before.

My YouTube: The YouTube Downloader lets users download video from YouTube and convert them to different formats, such as MP3 and MOV files. And, the best part is this program is free.
My Blog—Yes, My Words are Important: Another import to the United States from Triop is BlogBackupr, a back-up program for bloggers. This application requires no software installation and automatically restores blogs from Blogger.com and WordPress.
My Head is the Clouds—But, More Importantly, So is My Content: Backupify.com is a cloud-based service that regularly backs up content stored on Twitter, Facebook, LinkedIn, and others. Users can protect their photo albums, messages as well as online profiles for a cost of $4.99 a month to $19.99 a month, depending on how many accounts you hold as well as your data storage needs. Backupify.com also offers users a free version to secure up to one gigabyte of data and three accounts.

Taking the Necessary Steps

Planning a course of action and taking steps to preserve your valuable content will pay large dividends in the future. Don’t run the risk of hackers destroying precious data. Search these sites to find the best program for your unique position.

On Target: The Advantages of Google Adwords

2011-12-21T17:43:00.000-05:00

Many companies are looking for ways to generate revenue. One way companies can increase their Web presence and generate income at the same time is with Google Adwords. Google Adwords is a tool businesses can use to increase the traffic to their website and develop additional sources of income.

Building a Stronger Network

Google developed an online advertising system that uses textual ads within your website to reach customers via research by key words. Typically, ads are placed on the right column or top portion of your website to attract customer attention. As the website owner, you have control of how you want the ads displayed within your site. You can also choose design elements such as destination address, descriptions and titles. For the ads to be displayed, you purchase key words.

As customers punch in key words on a Google search, your ad will be displayed. A bidding system is used to determine who receives the highest rating. The cost of Google Adwords is based on a cost per click method. Each time a person clicks on your ad, you are charged. However, you control the region and language your ad is placed in.

The same is true with cost. You control your budget and determine how much you want to spend daily or by key word. You can also develop a budget strictly on a particular advertising campaign.

Seeing the Fruits of Your Advertising Labor

Here are some tips on maximizing what you get from what you put into your Google Adwords strategy:

Time: Be prepared to spend a good amount of time personally developing a successful campaign. For individuals, plan on developing 50 similar keywords with 3 to 4 ads linked to the same landing page. Plan to spend anywhere from 4 to 6 hours a week managing your adword account.
ROI: Keep a cost accounting of your ROI to see which adworks drives your cost per sale. Your cost per action (CPA) information is vital. You can determine if this falls into a lead or a sale and base your future marketing strategies on this information.
Click, Click: Be thoughtful when establishing your ads. You want very specific and targeted ads with each keyword. Proper keyword phrasing will increase your click rate and your revenue.

Promoting your website and increasing traffic can lead to higher numbers in revenue. Partnering with a Google Adwork marketing campaign can drive your business and traffic. A focused campaign will increase your web presence and lead to greater sources of revenue.

On target keywords will effectively drive your marketing campaign and bring these into a tightly managed group which will enhance your company profile. Flyline Search Marketing can create the type of campaigns that get you the results you are looking for in terms of reaching your target audience and converting them.

Pam Russom—Back Where She Belongs

2011-12-15T12:22:00.001-05:00

Flyline Search Marketing is excited to announce the full-time return of our long-time President, Pam Russom. Pam had left the company briefly to focus on a personal matter and now has returned to Flyline Search Marketing to lead us during a time of tremendous growth and expansion.

We are busy developing inventive ways to help our clients reach their target audience, and Pam’s widespread knowledge of SEO and SEM techniques will increase our delivery time and your revenues. Pam will focus her tremendous interpersonal and leadership skills to continue to develop our client base and growth as a Google Adwords Certified Partner. Her extensive knowledge of search engine optimization, search engine marketing, social media, website design, and brand development and marketing will drive Flyline Search Marketing and continue our role as a leader in Atlanta, Santa Fe, and Albuquerque’s business communities.

Pam will capitalize on her extensive understanding of SEO and SEM to continue building Flyline Search Marketing as a leader in social media marketing strategies. In addition, Pam specializes in multimedia consultation, sales training, and event planning to fully develop your business and maximize your company’s exposure.

Numerous Capabilities and Deep Experience

Pam brings a varied skilled set defined by professionalism and comprehensive knowledge that defines success. Her business and professional experience is diverse with additional positions held in television and radio, which have led her to a fuller understanding of marketing strategies.

Pam was Marketing Director for American PolySteel Corporation and Marketing Consultant for multiple radio stations. She worked for American General Media as an Internet Sales Director before joining us as President. She also holds a BBA in Small Business Management from Georgia Southern University.

Pam keeps on top of the local business and community activities by being associated with the following groups and organizations:

Rio Rancho Regional Chamber of Commerce
Albuquerque Business Builders
Christian Business Leaders Network
Business to Business
Linked by Albuquerque
New Mexico 200 Linked
Synergy Networking
Women Make a Difference (WMAD)

Each of these organizations strives to build businesses through hard work, communication, and networking. Pam’s affiliation with all of these organizations only serves to increase your considerable knowledge and business connections.

Give Us a Call

Pam is committed to positioning your company for success. Give us a call today at 1.866.258.5511; in Albuquerque, you can contact us at 505.718.4560; and in Atlanta, you can reach us at 678.867.6810 to see how we can position your company to maximize your exposure and increase your revenue with a competitively priced and comprehensive package that delivers results.

Microblog: The End of Innocence

2011-11-28T15:14:00.000-05:00

The Twitter generation has embarked on mission to impart all the tedious details of one’s life to an unsuspecting group of followers. We hear from our friends about the painful bumper-to-bumper traffic on the freeway or they share adorable pictures of their kids or pets. Whatever the occasion, no idea that passes through some people’s head is to trivial not to post.

This begs the question: When is enough, enough? What are the boundaries we should set, socially and in our business environment, to divulge to our followers in the social media arena? The Examiner raised this same question.

The “TMI” of Microblogging

Microblogging has become a driving force in the world of social media. Twitter counts 140 characters as your tweet and you can update regularly to your followers. So, tweets like, “Hot sale today. Our sweaters are 30% off while supplies last” become commonplace, which is not a bad thing when you are looking for a beautiful winter sweater, but the problem occurs when you are oversaturated with boring and irrelevant tweets that do not inform, or worse, annoy.

Do we really need to know the CFO of our local company is “At the dentist, that tooth popped right out?” I believe this falls under the over-sharing category. And, this is becoming a slippery-slope for some individuals and businesses.

Where do we draw the line with engaging our customer or follower without boring them, or worse, offending them? There is a fine line to walk when you microblog.

Knowing Where to Draw that Line

You must focus on relevant and informative information that interests your followers and develops a dialogue. Keep these ideas in mind every time you microblog to constantly check yourself and develop microblogging to its full potential:

Plan Ahead: Like any good business plan, you should have a solid microblog campaign setup that focuses on upcoming sales, updated product launch dates, new store hours, or the unveiling of a new charity campaign your company supports.
Be Real: Impart information that is honest and informative. Social media works in real-time and with the power of the internet to research it is easier than ever to spot a fake.
Edit Yourself: Before you hit send each time you must review and ask yourself these questions:

How does this develop my brand?

Promote my business?

Empower my follower?

Increase my market share?

Create dialogue?

Because this is what you want to happen with each microblogging session. Make this tool work for you and not against you. Use sites like Twitter and Tumblr to your advantage. Great microblogging can do wonders for your business and drive your revenues. Just remember what to say and how much to share when you do.

Your Perspective

Please share your perspective or examples of microblogging in terms of what to say and what not to say. Let us know if you have questions on what makes for good content and we’ll be happy to help you get your points across in a way that leverages the true power of microblogging.

Marketing Strategies for the New Millennium: The Social Media Revolution

2011-11-14T15:24:00.000-05:00

Social media has forever altered the way businesses operate their marketing campaigns. In the days of old, businesses focused on print ads, television commercials, and radio spots to reach their target audience. They relied on the tried and true method of delivering a strong message to the consumer and the consumer responding favorably.

Those days are over, strictly speaking. We still have radio, television, and print ads to send out our message, but now, there is a new game in town. Social media has arrived with a vengeance. Businesses are now partnering with the consumer to create dialogue and impart to the consumer some of the power of their advertising campaign.

Consumer Power

Companies have given a slice of their power over to the consumer to review, promote, and develop brand loyalty through social media networks. Social media depends on two-way communication to survive. And, this is where companies are moving their marketing campaigns to focus on consumers to receive product praise, company compliments, and negative reviews in real-time so says a recent article.

Marketing has evolved from simply delivering a message to the consumer and the consumer running out to buy the product based on a savvy advertising campaign. Today’s consumer is increasingly turning to social media to research brands and products before they buy, during the process, and even after, to give their review, both good and bad.

Principles to Benchmark

This is where companies stand today. Their goal is to capitalize on this and increase their bottom-line with social media. Influential internet marketing gurus, Stevens & Tate Marketing, recently discussed ways to execute and develop brand success with social media.

They focused on a few key areas companies should address as they navigate the social media waters that can serve as an excellent benchmark for your business:

Guidelines: Develop a business plan for social media success in the same way you would develop any marketing strategy.
Attitude: Remember with social media you are creating dialogue and you want this to be at a much more informal level. Engage your customer with pertinent and informative information that encourages conservation.
A Company with a Heart: Team with organizations that support causes that are important to your customer to establish a uniform sense of appeal.
Real-Time Interaction: Utilize social media to engage your customers in promotions, contents, and giveaways to encourage them to visit your site and spread the word about your brand.
Quantify Your Results: Free social media monitoring is available to track your success and allows you to implement immediate changes when necessary to increase traffic and alter message.

The steps you take to now to direct your marketing campaign for the new millennium will pay huge dividends by developing a savvy and profitable social media campaign that gets people talking. Find out how Flyline Search Marketing can devise an Internet Marketing strategy for your business that capitalizes on these foundational principles.

A Primer on Google AdWords—What it is and Why it Works

2011-10-25T12:07:00.000-04:00

When you Google something, you know those ads that appear down the right hand side of the page? Do you ever wonder how they got there, and why they always happen to relate to whatever search term you’ve entered? That is the magic of Google AdWords.

Technically Speaking

Google AdWords defines itself as, “an automated auction.” Basically, Google AdWords works by linking keywords used in search terms to keywords used in ads you create. This means your ad can appear next to the results when someone performs a search containing your specific keyword. To get a bit more technical, Google AdWords is a CPC (cost per click) advertising platform. This means you pay each time someone clicks on your ad.

Getting Started

The Google AdWords website has several tools to help you get started, including a comprehensive beginner’s guide as well as a 19-step checklist to help make sure you are getting the most out of Google AdWords.

Once you have created an account, the next step is creating a campaign. Creating a campaign has three aspects – campaign settings, the ad itself, and keywords:

Campaign settings. These settings allow you to choose the language your ad will be in as well as the location your ad will be targeting. You can also choose whether your ad will run in Google’s search results or in Google partner sites as well. Additionally, the campaign settings are where you are able to decide on a daily budget for your campaign as well as your maximum CPC bid – the maximum amount you pay when someone clicks on your ad.
Ads. Google AdWords formats ads with a headline, two lines of descriptive text, and a display URL. This URL determines where your potential customer will land when your ad is clicked on.
Keywords. Keywords are the crux of your ad. They are the words and phrases someone would use to search Google for your particular product or service. Your keywords will determine which searches cause your ad to appear, so choosing the right keywords is crucial.

Quality and Cost

Google AdWords allows you to control your budget. You can either set a daily budget, or you can choose the CPC bidding option. With a daily budget, you can choose how much you are willing to spend on your campaign each day. However, the smaller your budget, the fewer times your ad will appear. With the CPC option, your bid helps determine your ad’s position on the page. Usually the higher your bid, the higher your ad’s position will be.

The quality and relevance – usefulness – of your ad, its keywords, and the website your URL leads to is critical. Ads are given a Quality Score, which is a measure of relevance of your ad, keywords, and website. In addition to your bid, your ad’s Quality Score plays a part in determining your ad’s position on the page. Generally, the higher the Quality Score, the less you will pay for a higher position.

Need Help?

While it is certainly possible for a business owner to successfully utilize Google AdWords, the service works best when you’ve got a significant amount of time to invest using and fine tuning it. That’s where a Certified Google AdWords Provider comes in. If you have any questions or need help with setting up or maintaining a Google AdWords account, please contact us in the comments section below.

How to use Google + and LinkedIn for your Small Business

2011-10-23T15:22:00.002-04:00

As a business owner, you may continually ask yourself how you can develop additional revenue and exposure. There are many ways to advertise to promote your company. Your eye is always on becoming a recognized force in your community. Besides having a solid reputation, a stellar work ethic, and unbeatable product, you need a presence on the web and a way to interface and develop contacts.

Social networking clearly permits you to develop and establish relationships with other individuals. You can harness social networking to increase your market share, develop your reputation, and inform people of your company. Two great ways to increase your company profile and exposure are to join Google + and LinkedIn. Each allow you the opportunity to network and make connections with individuals and businesses. In using these social networking tools, you can increase your web presence and associations.

LinkedIn:

LinkedIn is a professional social networking site where you can post a profile and invite connections with other individuals. Once connections are made with an individual, you can create secondary connections with affiliates. LinkedIn also allows members to increase their profile while allowing introductions to mutual connections.

With LinkedIn, you can also form groups with similar interests and associations to increase your presence. As a small business owner, it is imperative to spread the word about yourself and your company. LinkedIn is free advertising.

You advertise yourself and in conjunction, you advertise your business. This is a win-win situation when you can:

Build a profile
Link your business webpage
Add your Twitter account
Invite associates and colleagues to join
Get in touch with former co-workers and your college roommate
Contact associates and customers and have them send in reviews to post

Google+:

Google+ is a set of tools that can assist you in staying engaged with your customers. Each application is separate and can be used to direct the flow of information. The tools are Google+ Circles, Sparks, Hangouts, Huddle and Instant Upload. Each one can be utilized to increase market share, convey information, and develop relationships with your customers. Here are some of the features:

Google+ Circle: This feature allows you to group people in circles, so information is shared with only the people you designate. This powerful tool will allow you to direct and update certain customers about information on their specific product. Priceless.

Google+ Hangout: Here, you can engage via video with up to 10 customers at a time. You can have face-time with a client or clients to explain an upcoming product or important information.

Google+ Huddle: From here, you can connect with up to 6 people via text at one time. This can increase your efficiency with employees and customers.

Google+ Instant Upload: Your business can create their own photo album online and easily share uploaded photos. This tool will be a great way to introduce new products, highlight sales, or remind customer of your super products.

Google+ and LinkedIn are two ways to increase your company profile and grow your small business. Both of these channels add valuable tools to your online marketing toolbox so that you can boost your web presence and enhance your company’s bottom-line. Get started today and begin a networking relationship that is beneficial to both you and your customer.

Maybe you’ve already used these or you are still unsure of how they can benefit your business. Leave your comments or questions below, and we can show you how to harness the power of these Internet marketing tools.

We invite you to contact our offices at Flyline Search Marketing to find out more about how Social Media Marketing, Social Networking and other Internet Marketing tools can help you grow your business.

Letting Your Customers Know about Your Business Move through Social Media

2011-10-16T11:07:00.000-04:00

If the time has come for your business to relocate, all you need to do is a few quick status updates and you’re done letting your customers know, right? Not so much. Assuming your business already has a social media presence – and, if it doesn’t, there’s no time like the present to get started – you can use social media to great advantage before, during and after your business move to ensure your customers both old and new know exactly where to find you.

Before the Move

As soon as you know your business is relocating, it’s time to start laying the groundwork for the move.

A good place to start is at your business’s main website. Your website will act as a central hub all your social media outlets can refer back to. Announce the move on your website’s landing page. Include information, such as when the move is taking place and where the new location will be as well as when your old location is closing and when the new one will be open. You can then expand on the details of the move on your website’s blog.
Once your website and blog have been updated, begin updating your social networking sites. Reach out to customers not only with promotions and specials but do so with engaging and interactive content that encourages your business’s followers to get the word out.

During the Move

It’s extremely helpful and reassuring for customers to know your business can still provide goods and services over the course of the move. If you have an electronic storefront, be sure to let customers know they can still do business virtually and provide details on how.

Make a personal connection and bring your customers along for the ride during the move by Tweeting and blogging about how the move is going.
Build anticipation and excitement about the new location by including pictures and video of the move in progress as well as updates on how the new location is shaping up.

After the Move

Once you’re done moving and your business is open at your new location, it’s time to celebrate! Trumpet the occasion with great fanfare on as many of your social media outlets as possible, inviting customers to come and take a look. Don’t forget to thank all those who followed and supported your business during the move and helped make the new location’s opening a success.

A Little Birdie Told Me

Even if you’ve done your best to keep customers up to date with your move not only on your business’s website, but also on every social media outlet available, there still may be customers looking for you. Twitter is a particularly useful tool for shepherding lost customers. You can monitor Twitter for comments about your business and direct customers to your new location. Also consider printing out and mailing move announcements to your customers.

Social Media and Big Retailers: Just Browsing, But Not Necessarily Buying Into the Concept

2011-09-26T15:23:00.001-04:00

Earlier this year, Amazon.com announced the hiring of a director of social media, John Yurcisin, from WPP's Ogilvy & Mather. Yurcisin has been brought on board to help Amazon.com develop social strategies. Additionally, Amazon.com is in the process of creating a Social Games Group to compete with Zynga, the world’s leading social game developer.

Amazon.com is one of the relatively few large retailers that is joining the world of social media. According to a recent post on InternetRetailer.com, 79% of the online retailers listed in the Internet Retailer Top 500 Guide have their own Facebook page. However, only 12% of those retailers have the ability for consumers to shop on Facebook. The question is, why?

Business Size and Social Media Use

Small and medium-size businesses have turned to social media much more readily than their larger counterparts. Smaller businesses simply do not have the budgets for traditional marketing outlets, such as print and television, and, as a result, have to be more adaptable and innovative in their marketing strategies. Social media is an extremely cost-effective marketing tool, which is a great advantage, especially in a tight economy.

While big retailers do have the luxury of large advertising budgets, they are generally not as willing to take the time and effort to maintain a social media platform and prefer to stick with tried and true advertising methods. When larger retailers do acknowledge the effectiveness of social media as a marketing tool, they tend to forget social media is about connecting first, selling second, and focus on events and promotions rather than on fostering long-term relationships with consumers.

Rethinking Social Media

However, big retailers are making a critical error in their marketing judgment. Social media is not just for small and medium businesses. Big retailers have a lot to gain by engaging in social media and developing a strong social media presence. Large, international retailers are rethinking their overall marketing campaigns to include Internet marketing strategies, such as social media platforms.

Heineken, as reported in a recent blog post by Des Walsh on SocialMediaToday.com, has signed a deal with Google in a move to update their advertising strategy and to reach a younger target market. Adults in their 20s spend a considerable amount of time using social media, and it only makes good business sense to go where your customers are so that you can connect with them on a personal level. Large retailers not taking advantage of social media are clearly losing a source of potential revenue – revenue that is sure to be snapped up by businesses with strong social media platforms.

Moving Forward

While Amazon.com already had the potential for social interaction in the form of customer reviews and product recommendations, the company is now looking to strengthen its social media presence by adding Facebook and Twitter features – like the ability of readers to post public notes about what they’re reading – to its electronic book reader, Kindle.

While big retailers have the advantage of brand recognition and reputation, smaller businesses have the benefit of a connection and relationship with their customers. In an economic climate where consumers are more careful than ever about how they spend their income, large businesses can greatly benefit from making that personal connection as well.

Is Social Media Worth the Time?

2011-09-13T12:17:00.001-04:00

As a small business owner who is faced with making tough decisions while contending with limited resources, such as time, money, and personnel, “Is social media worth the time?” may very well be a question you find yourself asking. Whether or not social media is worth the investment in time and effort is an issue briefly explored by blogger Jason Keith, senior communications manager at Vista Print.

In a recent post for the Small Business Blog entitled, “Social media might not be worth the time,” Keith puts forth the notion that maintaining a social media platform effectively is simply too time-consuming for many small businesses. Why?

The Challenges

Keith indentifies two main areas of social media maintenance that can potentially demand a significant amount of time. The first area is updating current followers. This means having the time to know what to say and then saying it on a frequent interest to maintain follower interest.

The second area is monitoring and responding to feedback. Perhaps even more time-consuming, this follow-up process can take time, especially if there are a lot of comments left or questions to answer. While it is true both of these activities do require a certain investment of time to accomplish, the benefits far outweigh the costs of abandoning social media all together.

Why Social Media Is Worth It

The direct connection and communication that social media allows businesses to have with customers and potential customers are extremely valuable. Social media platforms are not only quick and easy to update, but they are also easily integrated into a seamless Internet Marketing strategy that leads customers – and revenue – right to your website or to your brick and mortar location.

Responding to feedback, especially negative feedback, is a crucial part of any social media platform. Social media allows businesses the opportunity to directly and personally address and rectify any issues or complaints a customer might have. This is a powerful tool to convert negative feedback into a positive experience for both the customer, and your business.

Most importantly, the fact that social media primarily involves time versus considerable money like traditional marketing channels makes it worth it. Using this tool means that you can more effectively target and reach more of your intended audience than through traditional advertising and print media. Again, that makes it well worth the effort.

Making Social Media Work

With today’s social media acting as the new word of mouth, your business can’t afford not to have a social media presence. One of the great things about social media is that, for every business out there, there is a social media outlet that is just right or one that can be customized to suit that business’s unique, individual needs. The effectiveness of those outlets is limited only by the creativity of those who use it.

If the thought of creating and maintaining a social media platform still seems daunting or out of reach, there is help. Experienced, professional firms, such as Flyline Search Marketing, offer high-quality social media services.

Your business may not be able to spare the extra time or personnel to devote to social media, but there are effective social media solutions that can work within a small business budget. Contact Flyline with any questions or to learn more about social media solutions for your business.

Pay Per Click Marketing and Social Media

2011-08-29T17:09:00.002-04:00

When deciding on an Internet Marketing strategy, often pay per click (PPC) and social media platforms are thought of as two separate aspects where never the twain shall meet. However, a little bit of marketing savvy can bring PPC and social media together in ways that will benefit both your business and your customers.

What is Pay Per Click?

In the simplest terms, PPC is simply the “sponsored results” or “ads” you see either at the top or side of a search engine results page. If you are a business, you pay the company providing the PPC service each time someone clicks on your ad. How do you get your ad at the top of that results page?

That depends on variables, such as the PPC service, the ad itself, keywords, and how much you’re willing to pay. However, once your PPC ad is in place, it’s important to know how to use it effectively.

One Thing Leads to Another

PPC and social media can be used to effectively complement one another. In his blog, Darin.CC, Darin Carter, a search engine marketing expert, explains there’s a difference between the type of customer who clicks on a PPC ad and a customer who is visiting a social media site. Many times, if a potential customer or client clicks on an ad, chances are they are already shopping for a particular item or service. Conversely, if a potential client is visiting a social media site, that person is less likely to be ready to buy but more likely to be looking for information or researching a particular product or service.

Carter continues to explain the importance of making sure each potential customer gets what they’re looking for. Someone wanting to buy a product immediately needs to click on a link that will lead them to that product. However, someone wishing to read a blog would probably be put off if they click on a link that leads to a hard-sell of a particular product. But, if this is the case, how do PPC and social media intersect?

The PPC click may lead a customer directly to your product page. However, a well-designed website will also have a blog, how-to or advice articles, and links to social network pages. Those social media pages will have interactive, engaging content that in turn will lead customers back to your product pages on your website. The PPC ad will bring a customer in, but social media will keep that customer coming back. The social media platform will build a relationship with a potential customer, allowing them to click over to your product page. Even better, some social media outlets now have an e-commerce option, so potential customers can become customers right on your social media platform.

Social Media as Prime Real Estate for PPC

Search results aren’t the only place you can have a PPC ad. PPC ads can also appear on social media outlets. These ads working in tandem with social media e-commerce provide the benefit of a potential customer not having to leave the social media site in order to make a purchase.

Help at Hand

If you need help or have any questions about PPC and social media, Flyline Search Marketing is ready to help with expertise and know-how as a Google AdWords Certified Partner.

How to Integrate Branding and Social Media

2011-08-16T13:07:00.001-04:00

Social media has been used as a platform to reach customers and get information about them. But, it’s also being used to enhance brand strategies for greater brand equity.

What is Branding?

“Branding” is a term that gets thrown around a lot in business marketing circles. But what exactly does it mean? Think of your favorite beverage. What brand is it? What comes to mind when you think of that brand? Chances are it’s much more than just the brand’s name. You probably associate enjoyment with drinking that brand of beverage, and most likely you also associate high quality and trustworthiness with it – you trust your favorite beverage brand to be consistently satisfying.

If your beverage supports a particular cause, you might even associate social responsibility with the brand, which in turn heightens your satisfaction with purchasing and consuming that beverage. So, at the simple mention of a brand name, you instantly conjure feelings of enjoyment, quality, trustworthiness and satisfaction. That’s a pretty impressive feat – and that’s branding.

Build Your Platform

The most common elements of a social media platform are a blog, a Facebook page, YouTube and a Twitter account. Each of these elements needs to be a reflection of your brand and must work together to move potential customers to your website where they can then purchase your goods or services. It’s important to develop a brand narrative that social citizens can follow throughout your social media platform that will in turn help develop brand passion.

An effective way to do this is to make sure your content is both relevant and engaging. The more creative and entertaining your content is, the more excited your audience will be, and the more likely it is that they will not only spend time with your platform, but they’ll spread the word, too. Some of the most successful recent marketing strategies include tying the online and offline worlds together as well as linking social media with traditional media.

Track Down Your Audience

Once your platform is built, the next step is to find your audience. Consider who your target audience is and then find out where in the web they hang out and go there. Google is a great tool for this. By using keywords to search for similar products and services to your own, you can land in the same places your potential audience does.

Take the time to follow conversation threads to find out what that audience is thinking about a given product, what matters, what excites them and even what doesn’t. Use this valuable information to help refine your platform and your approach.

Nurture Relationships

Once you find your audience, connect with them by joining the conversation. Offer your insight and expertise, but be careful to avoid self-promotion. Attempts to simply get people to go to your site will appear pushy and insincere. Genuine dialogue will help build a relationship of mutual respect that will lead to potential customers seeking out your goods and services.

While searching for and engaging with your audience, take note of the influencers and make it a point to develop a relationship with them. Influencers are the bloggers who are in a position to spread the word and recommend your brand. Introduce yourself and become a part of their online community and be sure your interactions add value to the conversation.

Your Brand, Your Experience

How have you integrated branding and social media? What have your experiences been? We’d love to hear about them. If you have questions about making social media work for your brand, please leave them in the comments section below. We look forward to helping your business and brand make the most of social media platforms.

Going Viral: Why and How to Use YouTube as Part of Your Social Media Campaign/Strategy

2011-07-29T11:57:00.002-04:00

When you hear someone talking about social media, what’s the first thing that comes to mind? Most likely, it’s FaceBook or Twitter. But, what comes to mind when someone mentions YouTube? If you’re thinking home videos of kittens and toddlers, think again. YouTube is a social media force to be reckoned with and here’s why.

According to YouTube’s own statistics, almost 17 million people have connected their YouTube account to at least one social service, such as Twitter or FaceBook. Additionally, 100 million people take a social action – such as likes, shares, or comments – on YouTube every week. To illustrate the opportunity that awaits you, YouTube also has more than 2 billion views per day.

So, what’s the best way for your business to incorporate YouTube into your social media strategy and take advantage of those statistics?

Get Started Now

Because of YouTube’s social features and social activity update feeds, you can begin to build a YouTube presence even before you produce any video content of your own. There is also the ability to comment on and rate videos, add videos to your YouTube Profile as favorites (also known as “favoriting”), share videos on FaceBook and Twitter – or almost anywhere online, and generate playlists of relevant videos.

Track Your Progress

Once you have your own videos, not only can you get feedback through user comments and ratings, but you can also get invaluable marketing data about your videos – for free. YouTube offers information on viewer demographics, popularity, and a digest of user interaction, consisting of statistics on comments, ratings, and “favoriting.” This type of information is an extremely useful tool for developing relevant, more effective content.

Create Traffic

Views of your videos on your business’s YouTube profile or, channel, can easily send traffic to your main website. This is a great way for potential customers to opt-in from YouTube to your business’s website. Twitter and FaceBook also work well in conjunction with YouTube to help drive traffic to your website. Consider that an auto-shared tweet on the average results in six new YouTube.com sessions and that YouTube sees more than 500 tweets per minute containing a YouTube link.

Create Relevant Content

If you have a budget that allows for professionally produced videos, great! If not, you can still produce content with minimal cost and relatively little effort. Videos can be uploaded from your webcam or mobile phone, and they can be enhanced with features on YouTube, such as adding captions and subtitles, annotations (text, links, and hotspots), or replacement audio.

Your YouTube

Have you used YouTube as a part of your social media campaign? What were the results? If you have any experiences you’d like to share, please comment below. Please send you comments to (info@flylinesearchmarketing.com). We also invite you to visit our website at (http://www.flylinesearchmarketing.com/) or call us at 1-866-258-5511.

Google+ Not Quite Ready for Small Businesses…Here’s What You Can Do While Waiting

2011-07-13T11:39:00.001-04:00

As many anxiously anticipate what Google+ can do for social networking and what it will mean for the rest of the social networking crowd (Facebook and Twitter, are you watching?), numerous individuals are already signing up with businesses close on their heels. However, a recent article in the Los Angeles Times suggests that Google is not quite ready for businesses to sign on to this service.

In fact, by all accounts, it sounds as though businesses will get their own special service later this year as the brains behind Google are working fast and furiously to build out something unique and separate from the personal social networking. Not a bad idea as the current social networking channels often make it a challenge to figure out how to keep the personal from the professional on social networking pages. While Facebook allows users to set up business fan pages, these are still linked to personal profiles, making it difficult to present a separation for the small business owner who likes to create a social networking presence. Here’s hoping Google+ is Google’s real success story unlike its past attempts at social networking.

Other Professional Social Media Channels

In the meantime, small businesses still have a lot of ground to cover in the social networking arena from which to share their messages and interact with their target audiences and customer bases. In fact, there are dozens and dozens of sites to consider. Here are some of the big names and what you can do with them:

LinkedIn: Known as a great professional networking site, more businesses now understand the need to create business profiles for their executives and staff to build business-to-business relationships, attract great talent, and generate new growth opportunities.
YouTube: While this site is known for some hilarious and often controversial postings, more businesses are recognizing it as a way to put a multimedia spin on their business offering as they reach out to their audience. For example, a client now uses it to help their small business clients interact with other business experts for such services as CEO coaching, business coaching, one-to-one coaching, and advisory boards.
43 Things: This site offers businesses a way to share goals, objectives, and plans for your business with colleagues, peers, customers, and even investors. It is helping businesses network for a wider audience, fund new ideas, and generate publicity.

Your Social Networking Roadmap

How are you currently using social media and social networking? Do you need help in generating a plan? Leave your questions below and we would be happy to suggest ways in which you can take advantage of these and future social networking channels for greater business and brand exposure for your intended audience.

Using Social Media Carefully: Keeping Companies and Brands on Good Terms

2011-06-20T17:00:00.003-04:00

Social media becomes a sensitive subject when people use it in a negative way to post offensive material or make disparaging comments. Even worse is when these negative posts become connected to the company they work for or are about the firm they represent.

Bad News

Not many people are likely to forget the two Domino’s Pizza workers who made a mockery of their employer or those from Taco Bell who posted pictures of rats in the restaurant. Other companies fear that their intellectual property and proprietary information may end up on Facebook or YouTube.

From people exhibiting a lifestyle that contrasts with the values and ideals of their employers to those who tweet about things that show their organization in a racist light like the recent Albuquerque police officer, social media must be used carefully and a way that leaves the company in a good light. Despite the Albuquerque police officer being punished for his offensive Tweets, he carried on and is now involved in an investigation, involving pistol whipping. Taken together, social media may not be working in the favor of the local police department.

Good News

But, for seemingly every example of one bad apple in the social media barrel, there are examples that illustrate the benefits of bringing employees and social media together. A Dutch study noted that innovation improved with employees that were given access to and full use of social media tools.

Numerous employees around the world have used their personal social networking sites to praise their employers or help with viral marketing initiatives, noting that social media, when used correctly, can also help and organization and make employees feel involved in creating positive change.

Smart News

What an organization may need to think about is a social media policy that provides a framework from which to show their employees how they think social media should be used when they are representing themselves as part of a company or brand. Companies must tread carefully in terms of balancing employees’ rights to free speech with concern over intellectual property rights and potential defamation of the company’s reputation.

New legal studies are asking companies to tread lightly with employees who might use their personal Facebook and Twitter pages to complain about their jobs. Employees have to vent and as long as nothing inflammatory or defaming is said, it is important to let them have their space. However, important areas to address immediately are posting that have racially charged rants, company secrets, or other types of inside information.

Your News

What has been your experience with social media and your employees? Do you have a strategy that works? Let us know by adding your comment below.

Developing a Social Media Policy That Fits Your Needs, Culture, and Strategy

2011-06-07T14:23:00.002-04:00

Recently, the Albuquerque Fire Department (AFD) announced that they are preparing to unveil a new social media policy. According to the article, the fire department said it will restrict vulgar posts pictures that could be tied back to the department even if it is posted on a social networking site that an employee uses for their own personal use.

Source: www.flickr.com/
photos/naromoyu/
270689100/

As the articled quoted AFD Deputy Chief Tige Watson, “Anything you taken in the scope of your employment with the Albuquerque Fired Department will be considered our property.” This illustrates the growing recognition that the Internet and social media often greatly influences the reputation and brand of a company – in good ways and in very bad ways. Therefore, whether large or small, it may good to create a formal social media policy for your company.

Social Media Policy Must Have’s

While most must have’s in a social media policy seem like common sense, this does not mean that every employee would be capable of using good judgment, especially with social media tools that they use on their personal time. For example, many people have been fired for posting they were at the beach when, in actual fact, they should have not shared that information because they just called in sick to work.

Hence, the must have’s must help employees get a better understanding of the overall guidelines and parameters of how they should be using social media if they are connected to an employer regardless of whether they are using social media for work purposes or not:

Provide clear examples of how to use social media in a positive way and what constitutes punishment or firing in terms of doing something that could damage the company’s reputation.
Explain what type of information and content is off limits in terms of confidentiality.
List laws and an easy to understand explanation of what is considered to be content that could involve defamation, discrimination, harassment, and copyright infringement.
Link all social media policy to the policies already in the employee handbook so employees make connections between the two in terms of their roles, responsibility, and performance.

Guide Tips for Social Media Policy Development

Compare some of the great information found online about this hot topic, including numerous articles and guides that are readily available. This will help you gather a number of ideas to help customize your own social media policy. Here are some basic tips:

Write an overall social media policy guide for employees that covers the basics on online etiquette and connection to the company. Tie all information to the company’s culture and current policies on public interaction.
Add on specific social media policies for specific social networking or media channels as they are necessary. There is no point in including a particular channel if it is not used or your firm is too small to need multiple policies.
Consider what other companies have done by using the Social Media Governance website to benchmark the best practices of other company social media policies.

How have you used social media policy to shape how your employees use social media and social networking channels? What have you found successful or challenging? If you need help in developing a Social Media Marketing program for your firm, I hope you will consider allowing Flyline Search Marketing to serve your firm. Please share your thoughts below.

Ready, Aim, Pitch! How to Sell the Idea of Internet Marketing to Your Bosses

2011-05-24T17:39:00.001-04:00

If you’re the type of person who recognizes the incredible benefit that online marketing can have for a company and you work for a small Albuquerque business that doesn’t have an online presence, you may be in a very good position to make the kind of suggestion that could prove very profitable for the business. And, in doing so, you could make yourself an invaluable asset.

The first question, as always, is how to breach the issue with your company higher-ups. The reality is if they haven’t already recognized the growth potential inherent in having an online presence on their own, they’ll probably require some convincing. Here are a few tips on how you can sell launching an internet marketing plan to your boss (or bosses).

Show them what other companies in the same industry are doing. If that’s not enough to make them realize they’re being left behind in the dust, you may have to go for the jugular by finding examples of competitor companies that have made headway in conquering cyberspace. Break down the strides they’ve made. This may be painful news to deliver, but it’s also a necessary tact that should work. If it doesn’t, you may have to go for the sales pitch.

Don’t just bring up the idea. Pitch it good and hard. Go all out by putting together an official presentation that contains facts, figures, and projections. Ask for an appointment with your higher-ups or the company CEO so that you can present your idea directly to the people who call the shots.

It’s not good enough to just casually bring up the notion of launching an internet marketing campaign in the course of a staff meeting. First of all, you run the risk of being rejected before you’ve had a chance to really make your argument. Besides, projects like these don’t get green-lit without someone putting together a plan and presenting all of the pros and cons as well as budgetary and profit projections.

Offer to form an “exploratory committee” consisting of just yourself. This offer should only be made if the people in charge are reticent to give you a definitive answer. It’s far preferable to receive approval to test the waters rather than being rejected outright with a firm “no.”

Taking this approach will require you to put in a lot more work than you were probably thinking you’d have to – but, by doing so, you’ll only serve to raise your own stock with the company.

For more information on what you’ll need to get your online marketing campaign off the ground, contact Flyline Search Marketing, a group of local experts who can deliver the nitty-gritty on what your company will need to succeed in cyberspace.

Enabling Citizens to Fight Crime with Social Media

2011-05-10T08:17:00.004-04:00

The city of Albuquerque is in the news again, and, once again, it is the efforts that police are taking to use social media as a tool in fighting crime that is attracting a lot of buzz. There’s so much buzz, in fact, that other states like California, Georgia, Minnesota, and Washington are following in hot pursuit. So, what’s all of this hubbub about?

In what could be seen as one of the most inventive and positive uses of social media ever, the Albuquerque Police Department has launched an effort to keep citizens and businesses updated on the status of ongoing crime investigations. Standing in stark contrast to the typical way that police departments operate – by maintaining a policy of not sharing certain information with the public about current investigations – Albuquerque hopes that its efforts will go a long way in making up for unfortunate cutbacks to the city’s police force.

Some of the proposed uses of an integration of law enforcement with social media includes:

Raising awareness about theft rings by informing businesses and individuals of what to look for to ensure they don’t fall victim.

Gathering tips to help solve open cases, such as receiving anonymous tips.

Obtaining critical information about the location of fugitives. Police are well aware that, sometimes, people feel much more comfortable providing information through private social media instead of picking up the phone or visiting the police in person.

This latest development stands as testament to the impact that social media is having on our society, and only hints at the possibilities that could be developed further down the road. In its reach, social media has had an impact on society that hasn’t really been seen (or heard) since the invention of radio.

Once you stop to consider the implications, you might just decide your next stop is a social media presence for your business. Contact Albuquerque Internet Marketing for more information on how you can tap into and take advantage of this vital pipeline.

Social Media Marketing Trends to Avoid: The Facebook Web Page

2011-04-19T18:47:00.002-04:00

There’s an online trend that’s making the rounds with businesses these days. Instead of having a website, many small, medium, and even large companies are substituting actual websites with Facebook pages.

This was something that was seen – and continues to be seen – on the far less relevant MySpace, a trend that’s making its way over to Facebook now that it’s become the clear social media platform of choice. Essentially, this is accomplished by businesses registering a unique URL (or using their already existing one) to drive users directly to their social media profiles.

But, is this necessarily the best idea? The answer, in a word, is no. A business should never use a Facebook page, MySpace profile, YouTube channel, Twitter account, or any other social media site as their primary web presence. Even though doing so seems to make a lot of sense on the surface, there are reasons aplenty why this is just a bad idea.

Using a Facebook page or other social media site as the destination of your URL is a bit like decorating the outside of your home with wallpaper – an exterior decoration idea that may appeal to a small percentage of the reading audience, but then you also have to remember that there are people in this world who enjoy a good plate of liver. In other words, it’s a good thing there’s no accounting for taste. But the fact remains that most people driving past (or surfing the Internet and stumbling across your website and find it to be nothing more than a Facebook profile) will have the immediate impression of it being a cheap, gaudy substitute.

Apart from surface appearances, using a social media profile as your website can also negatively impact your business through its limited functionality. If you take a look at Facebook, for instance, there really is nothing you as a business owner can do beyond posting images, videos, links, and notes that’ll make it a truly interactive experience for the customer.

While this may seem like a lot, there’s far more you can do with a website – even a minimalistic, bare bones one – than you can with a Facebook page. More importantly, your customers won’t have a hard time navigating through your website to find the information they’re looking for. With Facebook, everything is listed in chronological order and that can be awfully frustrating to a visitor, especially if you’re constantly updating your page or there’s a lot of activity on there from followers.

Social media marketing through various platforms like the aforementioned Facebook, Twitter, and YouTube is absolutely essential for businesses looking to reach a wider customer base. But without an existing website to link back to – your online “HQ” – those efforts at reaching out could be returning very little result, if any.

Building a website and creating a Facebook account are two vastly different undertakings that are often the deciding point for many who just don’t have the know-how to do the former. If your social media strategy is languishing from a missing or woefully out of date website, contact Flyline Search Marketing – experts in website design, search engine optimization, social media marketing, and pay-per-click advertising – who can get you on the road to an effective social marketing campaign.

April In New Mexico - 5 Great Things To Do

2011-04-18T17:41:00.000-04:00

Red Rock Country Near Abiquii

April In New Mexico

Who else besides me is ready for Spring? I can't think of a better time of year in New Mexico than April. The warm temperatures have already returned to Albuquerque and are slowly working their way up to the northern part of the state. After those long, cold, dark months of Winter, I always get excited at the thought of Spring.

For me, April means it's time to go fishing. All I can think of is packing up the car and the family and driving up to Coopers El Vado Ranch for some early season action. The drive up is half the fun. We always stop in at the Casino in Espanola for breakfast on the drive up. Ok, we also play the slots to, but, honestly it's really all about the breakfast and spending some quality time hanging with the family. Then it's down to Walmart for some grocery shopping. Well, when you get up to El Vado you aren't going to find a store right around the corner. If you want to eat, you either bring it with you, catch it in the river, or drive 30 miles to Chama and have High Country cook it for you.

When you travel up to Northern New Mexico, there are quite a few place you really need to visit.

Wolf Creek Pass - Scenic Overlook

1) You need to take a day and drive up through the Cumbres mountains and visit the Wolf Creek Pass scenic Overlook. What an incredible view you will encounter. The drive will take you approximately 2 to 2 1/2 hours from El Vado Ranch. Trust me when I tell you the drive is absolutely worth the effort. If you really want a challenge, take your bike with you. The last time we went over the pass, there were a number of cyclists who are pedaling their way to the top. I felt really bad when I pushed down on the gas pedal of my FX-4 and passed them on my way up. :-) I ride also so it's ok for me to poke fun at my pedaling breathren.

Springs Resort

2) Another very short drive from El Vado Ranch is an overnight stay opportunity called Pagosa Springs, Colorado. When you go to Pagosa Springs, you really should consider staying at the Springs resort. If you do, be sure to take your bathing suit. That's right, even in April you can enjoy the wonderful natural hot springs at the resort. Talk about relaxing in the mountains! The hotel is extremely affordable and I promise you will enjoy the warmth of the natural hot spring tubs and the incredible view of the surrounding mountains. One thing is for sure, the air temperatures in Pagosa Springs tend to run on the cooler side in April. Today (April 18th) the temperature is supposed to reach 65 degrees this afternoon. That my friends is awesome Spring weather at the altitudes you are at in the Pagosa area.

San Juan River

3) Since I have you in the car and driving around the countryside, here is another stop you should consider adding to your April visit to the northern New Mexico mountains. Keep in mind that I was born and raised on the Chama river. I spent my early childhood hanging out with my adopted big brother David Cooper. David owns and runs the El Vado Ranch and lives just a few short miles from the El Vado Lake dam. Fishing the Chama and hanging out with Coop are still my favorite April, May, June, July, August and September activities. Ok, I would go there year around if my wife would allow it. That said, there is one more piece of river that you may want to take a day and check out while you are up there. The San Juan river is roughly 2 - 3 hour drive from El Vado Ranch. The river is loaded with trout and has it's own unique restrictions so check in with the local fly shops in the area to ensure you have everything you need.

Cumbres & Toltec Railroad

4) Another unique opportunity for you to consider while you are staying at El Vado Ranch, is to drive into Chama, New Mexico for the day. First have lunch or dinner at the High Country restaurant. I honestly have never had a bad meal there. The town is about 35 miles from the ranch and is a very easy drive. While there, stop by the old train station and check out the Narrow Gauge steam engines. These engines still run and during the Summer, you can actually ride from Chama to Alamosa, Colorado across the Cumbres mountain range. The train runs through some of the most beautiful countryside you can imagine. If you are in the Chama are in April, you probably won't be able to ride the train at that time. The reason the train isn't running in April is because the mountain pass the train must travel through is still absolutely covered up with snow. Haven't checked the reports lately, but, normally Cumbres pass will still have several feet of snow at this time of year. Once the snow melts, the train will begin it's daily trek Alamosa.

Rio Grande Gorge

5) Located about 1 1/2 - 2 hours from Coopers El Vado Ranch is the Rio Grande Gorge. When you arrived your breath will be taken away by the incredible beauty of the Rio Grande River many, many feet below you and by the bridge you have to cross to get to the Taos side of the river. If you are a real thrill seeker, park your car at the bridge and walk out to the center. The view down to the river is pretty awesome, but, for some a very nerve racking experience. The most adventurous amoung us make the hike to the bottom and camp out overnight. Now that will bring you close to nature and give you a real appreciation for how our fore fathers lived.

Google AdWords Mistakes

2011-04-05T18:47:00.000-04:00

It’s entirely possible for a company – whether small, medium, or large – to operate their own Google AdWords campaign. This isn’t something you’ll hear from many Internet marketing companies, especially since we make our bread and butter by taking this sort of work off of your hands.

But, the reality is, as long as you have the time resources to learn all there is to learn (and there is a lot) about Google AdWords and how to monitor your performance, you can do it on your own. However, the path is fraught with pitfalls that could end up costing you more money than the business you bring in.

Tip #1: Develop an Ad That’s “Just Right”

Thankfully, Google AdWords doesn’t give you the option of having flashy banner to promote your company – and let’s hope it stays that way. Right now, all a customer sees is some hyperlinked text and a few words about your products or services. When you go about determining exactly what your ad will say, it’s absolutely critical to say the most with the least amount of words and keystrokes. If it’s taking you too many words to get your message out then you need to take a closer, more focused look at your exact customer message.

It’s important to be concise, but if you’re too brief you might just leave a viewer with a bit of confusion about exactly who you are and what you offer. Keep it brief, but leave no mystery about your company’s identity. Remember, you’re charged for every click-through, even if the customer immediately closes your website upon reaching it. Better to appeal to someone who’s really looking for your services than to trick someone with misleading ad copy.

Tip #2: Pick Your Keywords Carefully

One of the biggest mistakes you can make is to put little thought into the keywords you choose for your ad. These are the words that will determine when and where your ad appears after a certain Google search, and although you might think that having hundreds of keywords about various topics would help you, it’ll actually accomplish the opposite. The more relevant your keywords are, the higher your quality score will be. The higher your quality score, the less money you end up paying Google for every click on your ad.

By using keywords that are totally irrelevant to your services – or that give people the wrong impression about your company – accomplishes nothing. If you pique their curiosity, they may click on your ad but once they reach your website they’re very unlikely to actually do business with you. In this scenario, you end up paying through the nose for uninterested parties to click your ads and bring you absolutely zero interest.

Tip #3: Have a Dedicated Landing Page

Another common error made by new Google AdWords users is to direct interested parties to the main page of their website. However, if you’re a company that offers several different services, this can be confusing to the consumer who just wants to find out more information about the ad he or she just viewed. For example, if you’re running an ad on Google telling potential customers they can get 20 percent off auto body detail, create a dedicated landing page that will drive them to the section of your website that discusses this offer. Taking them to a general overview page of your business and forcing the customer to look around for the information they want is like holding the door open for someone who’s just entered so they can exit quickly.

In order to avoid some of these errors and get your Google AdWords campaign off to a flying start, consider contacting a third party company like Albuquerque Internet Marketing to run it for you. By doing so, you can assure that you’re getting the maximum bang for your buck, putting every penny of your advertising budget to positive use instead of throwing money down the drain in a costly trial-and-error learning period.

Vampire Diaries Stars Film at Amicalola Falls State Park

2011-03-27T21:09:00.000-04:00

Vampire Diaries
Stefan and Elena

Vampire Diaries Stars, Paul Wesley and Nina Dobrev, film a sunset scene for an upcoming epidsode of Vampire Diaries set to aire in early April 2011. The cast normally films in their main Decatur, Georgia film studies, but, has also shot scenes in a number of other states. As the film industry in Albuquerque, New Mexico continues to grow, don't be surprised if the Vampires show up in our state to do some filming before long. We also have some pretty awesome sunsets!

Here are more photos from the filming session. It will be interesting to see how the actual scene appears in the TV series. Check it out in a week or so. In the series, Paul Wesley (Stefan Salvatore) plays the role of good Vampire and doesn't seek to prey on humans. That is left to his evil counterpart, Ian Somerhalder (Damon Salvatore). The main female character in the show is Nina Dobrev who plays the part of Elena Gilbert.

The film crew picked an incredible spot to film the scene. The sunsets from the top of Amicalola Falls State Park are pretty phenominal. Amicalola park is used as a jump off point for thru hikers hoping the hike the 2,000 plus miles from Springer Mountain, Georgia to Katahdin, Maine.

See more photos of the epidsode at (www.FlylineSearchMarketing.com/Blog.php) and you can also view additional pictures at (http://myflyline.blogspot.com)

Social Media Cops and Robbers

2011-03-21T14:00:00.000-04:00

For the past several years, people have been proclaiming the arrival of social media as a world-changing technology. Much like the invention of radio, and later television, social media sites are not only changing the way that people receive information, but they’re also changing the way that people live. This much is a given.

But, did it ever dawn on you that social media could actually have the power to save lives? Before you scoff and click away, consider for a moment the leaps and bounds that the Albuquerque Police Department has made by taking to Facebook, Twitter, YouTube, and the blogosphere in their crime fighting efforts.

According to Albuquerque Police Chief Ray Schultz, utilizing social media has allowed law enforcement agencies everywhere to take the traditional “Wanted” poster to new and previously unimagined levels – giving local police the tools necessary to immediately communicate with citizens through Twitter posts and Facebook updates in a way that previously might have taken days or even weeks to do through traditional channels. That's definitely bad news for bad guys but definitely good news for the good guys.

Watching local police departments turn to social media outlets as a way to increase their effectiveness is an inspiring sight that should serve to effectively put to bed the arguments of social media marketing naysayers who declare, “It won’t work for me.” The bottom line is that if the police department can make use of social media outlets, any business can. It may take a little bit of creativity and some thinking outside of the box to accomplish, but cyberspace is certainly not the exclusive territory of high tech corporations and online marketers.

Sure, not every business owner was blessed with the kind of creativity that’s sometimes required to run an effective social media campaign – and there are plenty of small businesses out there that have effectively cut their legs off because of an aversion to cyberspace that can only be described as mystifying. Fortunately, if you don’t know how to go about getting a web presence, you can always hire someone to do that for you. Just as you don’t have to be an electrical engineer to flip a light switch, you don’t have to be fluent in techno-speak to be able to utilize social media channels and the internet to promote your business.

Albuquerque Internet Marketing is a local company that offers social media marketing packages and can implement internet marketing strategies to significantly improve your company’s profile, regardless of your size or what type of business you’re in. If your company relies on customers, your company needs a website and a social media profile. Albuquerque Internet Marketing can handle that for you. For more information, visit www.albuquerqueinternetmarketing.blogspot.com.

The Top 3 Reasons Your Business Needs a Website

2011-03-01T15:29:00.000-05:00

Flyline Search Marketing

Google Adwords Certified Partner - Website Design

1-866-258-5511

Websites Are Mission Critical To The Success Of Your Business

Do you have an effective website working for your business? Folks, it is 2011 and in today's busy world, most people shopping for goods and services, like those offered by your firm, are doing so on Google, Yahoo & Bing. Flyline Search Marketing is an Internet Marketing Agency. We do a considerable amount of media consulting and research for our clients. We remind our clients everyday that their website serves as their online store front. Your website is first and sometimes only potential touch point with new prospective clients. Are you proud of your website? If not, we encourage you to consider a redesign. First impressions are mission critical in the Internet arena. Statistics show that people spend less than 8 seconds looking at the average website. How long are they viewing yours?

I know you have probably had a ton of website design people harping at you about building a new site. You’ve probably heard it before. You might even be sick and tired of hearing it. If you are a business owner, operating in the Albuquerque, Bernalillo, Carlsbad, Corrales, Espanola, Farmington, Las Cruces, Los Alamos or Santa Fe areas, the truth is you absolutely must utilize a website to reach your prospective clients. People you used to reach via your Yellow Pages ad, simply aren't using that media anymore. Not all, but, many have now switched over to the Internet. It's faster and a more effective way to shop. Here are 3 solid reasons why you need to invest in either an updated or new website.

Increase Accessibility & Visibility Of Your Firm

Imagine how poorly your business might have done 20 years ago if you didn’t include your phone number in your Yellow Page ad. Even though some people would arguably have seen your ad, many would have found it very difficult to do business with you without your phone number. By including your phone number you effectively increased your firms accessibility. If you were really smart 20 years ago, you also bought some radio, newspaper and magazine advertising to go with your Yellow Page ad. That way you increased your chances of being seen by shoppers in your area. The combination of multiple media visibility and clear contact information generally produced a winning formula.

A website in today's world has the same critical importance. Statistics clearly show that shoppers are quickly migrating away from traditional print media like Yellow Pages, Newspapers and Magazines. While some still use Radio, statistics are clear there as well showing that the radio audience is also diminishing. An effective website is now mission critical. It creates that all important first impression and allows for the accessibility and visibility your firm needs. The vast majority of shoppers in markets like Albuquerque, Rio Rancho, Sandia Heights, Santa Fe and Corrales are now using the Internet to shop. If you have a poorly designed website or simply don't have one at all, you really need to take action immediately. Having a website is today’s high tech marketplace is equivalent of being listed in the phone book, with the notable exception that it’s now much easier to use an online search engine than it used to be to thumb through the Yellow Pages.

Round-the-Clock Hours of Operation

When you have a website, it operates 24/7. Even if your website isn’t designed with any other purpose in mind than to let both existing and potential customers know how to get ahold of you, or to give information about the services you offer, its purpose is well served. Think of it as a round-the-clock online billboard that customers in nearby communities will see every time they go online and Google search an item or topic related to the goods and services you supply.

Branding - Name Recognition

Let’s face it, phone numbers aren’t exactly catchy. We remember them when we have to (and sometimes forget them when we desperately need them) but it’s word association that really gets stuck in our brains. With a website address – especially one that’s easy to remember and is associated with your company name – your customers will never have a tough time remembering how to find you.

There’s a big difference between being actively involved in e-commerce and simply having an online presence. If you’re intimidated by the prospect or find it’s something you just don’t have the time to tackle, contact a local internet professional and find out what it’ll take to get your company onto the world wide web.

Albuqueque Internet Marketing - Finding Your Internet Marketing Legs

2011-02-16T21:07:00.000-05:00

Flyline Search Marketing

Google Adwords

Certified Partner

1-866-258-5511

The growth of Internet Marketing in the Albuquerque, New Mexico marketplace has been on steadily upward rising path. In fact, some now say that Intenet has surpassed traditional print media and is now the shopping tool of choice for Albuquerque, Rio Rancho, Corrales, Bernalillo and Sandia Heights residents. Only a few short years ago, you really couldn't have made that argument. We consider Albuquerque to be a tech savvy community. With the presence of companies like Intel, how could anyone think otherwise? There are quite a few ISP's (Internet Service Providers)operating in Albuquerque. Connectivity to the web is increasing at a rapid rate and don't forget about the tremendous growth we are seeing in the use of broadband access cards, PDA's, I-phones and Droid's.

It would seem that the stage has been set. We believe that firms operating in and around Albuquerque and Santa Fe should immediately begin marketing to the ever growing prospective client pool who is now shopping for goods and services via the Internet. Yes it's true, some Albuquerque suburbs are more wired than others, but, make no mistake, the growth of broadband and ever increasing usage of PDA's and smart phones is happening all over town.

Before jumping headfirst into Internet Marketing, you need to take an honest, in-depth, and objective look at your current Internet Marketing capabilities. Ask yourself, do we truly have the right tools and platform in place to compete effectively? Don't make the mistake many companies do and jump in with both feet, even though your assessment told you that your firm was not adequately prepared to effectively do battle. That my friends can lead to some very expensive lessons and some very unproductive marketing efforts.

What Are The Elements Of A Comprehensive Internet Marketing Strategy?

1) Create an effective Website

2) Deploy Lead Generation Tools (Start with Google Adwords. Later add a program on the new merged Yahoo/Bing sponsored search platform)

3) Set Up Branding Tools (Consider purchasing a custom Facebook fan page, set up a Twitter account and actively tweet each day, join the Linkedin community and create a Youtube channel for your business)

4) Create Information Indexing Tools (Create a blog for your firm and share information about your company with prospective clients and the search engines. Set up an Internet Press Release account and send out at least two fresh releases per month)

5) Monitor Program Performance By Using Effective Analytics Tools (Add web based analytics to your website and blogs. We recommend that you also deploy phone number tracking and recording as another way of evaluating the effectiveness of your Lead Generation efforts.

If you do nothing else, make sure that you devote the proper attention to your website! We recommend that you take a long hard and yes, a very critical look at your website. After all, your website is your online store front! Most likely your firm spent thousands of dollars on tenant improvements so that your building, offices and showroom will be impressive to prospective clients. Ask yourself these questions. Does my website represent my firm in a professional manner that equals or betters the impression my office environment produces? Is it graphically pleasing and filled with keyword rich, relevant content that my customers will need to effectively shop and buy online from my business? Can I easily update my website to add information about new products or services? Can I easily update and change out photos to help my website visitors see the many wonderful products and services I have to offer? Folks, I have seen thousands of websites over the past few years. Most don't pass muster! Take action and build a site that works.

Here are some sample websites created by Flyline Search Marketing that answer the marketing bell!

1) http://www.benfranklinplumbingatlanta.com/

2) http://www.jonapandassociates.com/

3) http://www.aaofga.com/

4) http://www.eldsys.com/

FCC Preparing To Act On "Net Neutrality" Issue

2010-12-23T08:52:00.000-05:00

FCC Moving On The Issue Of Net Neutrality

Hang onto your hats Internet lovers. Your Internet experience is about to change. The Federal Communications Commission has decided to move forward with plans to regulate the Internet and to reclassify Internet broadband services as Telecommunications in nature. Meaning, the FCC plans to employ and enforce the laws, rules, restrictions and requirements created in the Telecommunications Act of 1934 to Internet broadband service. This my friends could signal a major change in how we obtain, use and enjoy the Internet experience going forward. Don't know about you, but, I treasure the free enterprise system. If you enable entrepreneurs to do their thing wonderful things can happen. If you regulate the Internet, you clearly run the risk of potentially stiffling free enterprise and jeopardize future invention and technology development.

Thought I would share some information I received from Senator Johnny Isakson's office about the issue of "Net Neutrality." As you can see Georgia Senator Johnny Isakson has been steadfastly trying to fend off this unnecessary and truly bad piece or regulation by the FCC. Unfortunately, FCC commission chairman, Julius Genachowski, has decided to go forward with implementation of his plan to reclassify broadband Internet Services as Telecommunications. The gest of "Net Neutrality" is the FCC would begin regulating the Internet, using Title II of the Communications Act of 1934. A law enacted 76 years ago to regulate the emerging Telecommunications industry.

In our humble opinion, the FCC should not be regulating the Internet, nor should they decide what content we access, nor should they have a say in who we buy our Internet Broadband service from. We simply don't agree that the Internet is a Telecommunications service! For the FCC to treat it as such, and to regulate it using Title II of the Communications Act regulations, originally created in 1934, is somewhat ridiculous. We encourage you to let the honorable FCC chairman hear your thoughts. Our thanks go out to Senator Isakson and other Senators and legislators who are fighting hard against the "Net Neutrality" FCC ruling.

Letter From Senator Isakson

Dear Mr. Lein:

You have previously written in to my office regarding net neutrality and I wanted to provide you with an update.

Earlier today Federal Communications Commission Chairman Julius Genachowski decided to move forward with the implementation of net neutrality rules. I am extremely disappointed with the Chairman's decision, and I believe these unnecessary regulations will stifle innovation and be harmful to consumers.

Earlier this month I joined 29 of my Senate colleagues in sending a letter to Chairman Genachowski to express my great disappointment in his recent decision to move forward with implementing net neutrality rules. Last week I also signed on as a co-sponsor to an amendment filed by Senator Hutchinson (R-TX to prevent the Federal Communications Commission from regulating the Internet. The amendment specifically would have prohibited the FCC from using any appropriated funds "to adopt, implement, or otherwise litigate any network neutrality based rules, protocols, or standards." The amendment was also cosponsored by Senators Tom Coburn (Okla.), John Cornyn (R-Texas), Jim DeMint (R-S.C.), John Ensign (R-Nev.), John Thune (R-S.D), and Roger Wicker (R-Miss.).

In May of this year I joined more than two dozen of my Senate colleagues in sending a letter to Chairman Genachowski to express my great disappointment in his desire to classify broadband internet services as telecommunications services subject to Title II of the Communications Act of 1934. This classification will give the FCC regulatory authority over the internet and access to its content.

During a hearing on the National Broadband Plan earlier this Congress I questioned Chairman Genachowski on his intentions to reclassify and regulate the internet, and expressed to him my great concern with further regulation.

As we move into the next Congress I will work with my colleagues to block these harmful regulations.

Please find below a copy of the letters sent to Chairman Genachowski

December 15, 2010

Dear Chairman Genachowski:

You recently announced your intent to have the Federal Communications Commission impose new regulations on broadband access services at the Commission's meeting later this month. We write today to express our continued opposition to any so-called "Open Internet" rules. The Internet as an open platform for innovation is not an aspiration, it is a reality?"the United States does not need new burdensome regulations to make it so. This is an unjustified and unnecessary expansion of government control over private enterprise. We strongly urge you to abandon your decision to impose new restrictions on this important and dynamic segment of our economy.

Last year when you began the Open Internet rulemaking you promised that the process would be "transparent, fact-based, and data-driven," yet the Commission to date has provided scant evidence to justify the need for your proposed intrusion into the broadband marketplace. Consumers today use and have access to more Internet services than ever before. Even during this economic downturn, tens of billions of dollars have been invested in new broadband infrastructure. Every day, Internet entrepreneurs offer new services, applications, devices, and content to users of broadband Internet networks. There is no evidence of the sort of market failure in broadband that might require expansive new powers for the Commission.

While the rules that you are proposing will have little, if any, positive impact for consumers, they will likely reduce the potential for innovation and investment in broadband networks. Your proposal would establish the Commission as the central arbiter of which new network practices are and are not reasonable, making the Commission the gatekeeper for any future broadband innovations. This will dramatically slow the pace of that innovation and jeopardize billions of dollars of future investment into broadband networks.

You and the Commission's general counsel have admitted in published statements that the legal justification for imposing these new regulations is questionable and "has a serious risk of failure in court." That is absolutely right, because it is very clear that Congress has not granted the Commission the specific statutory authority to do what you are proposing. Whether and how the Internet should be regulated is something that America's elected representatives in Congress, not the Commission, should determine.

The Internet has flourished over the last twenty years because of, not despite, a lack of government control and involvement. If the Commission does adopt your plan to impose new regulations on the Internet, the cost of that action will be measured in investments forgone, innovations stifled, and most importantly, jobs lost. With America's economy in such a fragile state, the last thing the government needs to do is burden the private sector with more ill-advised regulatory red tape. Again, we implore you to reconsider your decision to regulate broadband services.

May 10, 2010

The Honorable Julius Genachowski

Chairman

Federal Communications Commission

445 12th St S.W.

Washington, D.C. 20515

Dear Chairman Genachowski:

We are deeply disappointed by your recent announcement that you intend to reclassify broadband Internet access services as telecommunications services subject to Title II of the Communications Act of 1934. This move will deter further private sector investment in broadband networks, will negatively impact innovation, and ultimately harm consumers. We strongly encourage you to abandon this drastic action, and to continue the successful policy of leaving the Internet free from common carrier regulations.

We reject your assertion that this so-called "third-way" is a reasonable consensus approach to protect consumers and increase broadband penetration. The reality is that what you are seeking is a major shift in FCC policy that is highly controversial and has been previously rejected by Congress and both Democratic and Republican administrations. Imposing burdensome Title II regulations on broadband services will not aid in our shared goal of achieving ubiquitous broadband deployment; it will instead have a chilling effect on investment as well as network construction and enhancements in unserved areas. Turning 21st Century broadband networks into "dumb pipes" is not what will draw investment to grow jobs in the communications sector and bring high-speed broadband to every home in America.

You have previously indicated that you would rely on fact-based analysis for future rulemakings. However, in your effort to reclassify broadband services as telecommunications services, you appear to be solely relying on the unsubstantiated fear that broadband service providers may harm consumers at some future date. It also appears that you are operating under the misguided notion that there is a lack of competition among broadband service providers.

The FCC concluded in 2002, 2005, 2006, and 2007 that broadband competition was robust and further regulations were unnecessary. If anything, the market is more competitive today, and you have offered no detailed evidence to the contrary. There is scant evidence that the broadband market lacks competition or that consumers have been harmed in a manner that would warrant the heavy-handed 19th century regulations that you seek to impose on a highly competitive 21st century communications marketplace.

Furthermore, your proposal faces an insurmountable hurdle based upon the Supreme Court's opinion in FCC v. Fox Television Stations, Inc., before the agency can completely abandon its previous conclusions that broadband services are information services. A reclassification of broadband services would have to "rest[] upon factual findings that contradict those which underlay [the FCC's] prior policy," and the previous decisions "ha[ve] engendered serious reliance interests that must be taken into account." The manner in which broadband services are offered and consumed has not changed during the past twelve years in a manner that would warrant a reversal in the previous conclusions that broadband services are information services. And tens, if not hundreds, of billions of dollars have been invested in broadband networks in reliance on the classification of broadband services as information services.

It is inconceivable for the Commission to impose industry-wide rules based upon unjustified speculation about what may occur in the future, or that the Comcast-BitTorrent dispute in itself (or even in combination with the 2004 Madison River case) justify such rules. It is not too late for you to change course and recognize that now is not the time for new unprecedented regulations on broadband services. We strongly urge you to abandon your effort to regulate the Internet.

Sincerely,

Johnny Isakson

United States Senator

Winter Time In New Mexico - Frosty & Beautiful

2010-11-29T11:00:00.000-05:00

Winter Time In New Mexico

Winter has arrived in parts of New Mexico. The warm Summer days have melted away and the frosty cold winds of Winter are beginning to grip the State. So far, snows have been relatively lite, however, by December, Winter will pretty much be in full swing. People who live in New Mexico have come to embrace winter and many actually count these frigid months as their favorite part of the year.

Snow now covers many of the high mountain peaks. At this point the drifts aren't very deep, within a matter of a month or so, you can expect to see huge accumulations in the highest elevations.

New Mexico Trout Fishing

2010-10-26T17:57:00.000-04:00

Chama River - Near Tierra Amarilla

New Mexico is home to some of the finest trout fishing anywhere in the United States. The Chama river is one of a number of streams flowing through the state that is full of native brown trout, rainbows and even holds a small quantity of cutthroat trout. The video above was taken approximately 1 mile from El Vado Lake Dam. Fishing is solid from the dam, down river for quite a few miles. My favorite times to fish are early April and September through October.

If you are interested in Fishing the river, my suggestion to you would be to contact David Cooper, owner of Coopers El Vado Ranch (http://www.elvado.com/). David has a number of rustic cabins that he rents out for a very reasonable price and a really nice strecth of river runs directly through the ranch. Interestingly enough, while my wife, parents and I were staying at the ranch a week ago, New Mexico Magazine also happened to be there photographing the river and doing an article on fly fishing, a local fishing guide and Coopers Ranch. We are subscribers to the magazine and will be excited to see how the article turns out.

Flyline Search Marketing

1-866-258-5511

www.FlylineSearchMarketing.com

Albuquerque Balloon Festival Is Drawing Near

2010-09-06T21:06:00.000-04:00

Albuquerque, New Mexico Balloon Festival

The Albuquerque, New Mexico Hot Air Balloon Festival is just around the corner. The event occurs every October and is attended by thousands of hot air balloon enthusiasts from all over the world. Balloon pilots come in from all over the country to participate in this incredible event. Come to the event and you will meet a ton of hot air balloon pilots from right here in the state of New Mexico. If you've never seen it, you truly have to make the trip to Albuquerque this year to catch the action.

Prepare to see the sky above Albuquerque literally filled with colorful balloons of every shape and size. If you happen to attend this years event. Please send us some photos and your story and we will share it with our readers.

Photos courtesy of the Flyline Search Marketing Blog team.

Flyline Search Marketing is a Google Adwords Certified Partner. We are pay per click management experts. Give us a call and we can help you to begin growing your business through Google Adwords. The Adwords program is truly one of the most powerful advertising vehicles available to Albuquerque and Santa Fe area business owners.

1-866-258-5511

Pam Russom Announces - Flyline Search Marketing now a Google Adwords Certified Partner

2010-08-10T08:54:00.000-04:00

Flyline Search Marketing

Atlanta and Albuquerque

1-866-258-5511

Pam Russom, President of Flyline Search Marketing, announced last month that Flyline Search Marketing is now a Google Adwords Certified Partner. The significance of achieving Google Adwords Certified Partner status for our firm is huge stated, Pam. Our team has been working extremely hard to meet all necessary requirements and our program designers are to be applauded for working their way through the rigorous testing program that Google requires. This was truly a team effort said, Mrs. Russom. We are so very proud to be one of the very first Google Adwords Certified Partners in the Albuquerque (Bernalillo, Corrales, Los Alamos, Rio Rancho, Sandia Heights, Santa Fe) and Atlanta (Acworth, Buford, Cumming, Dawsonville, Dahlonega, Duluth, Kennesaw, Marietta, Norcross, Roswell, Stone Moutain, Tucker and Woodstock) areas.

To search for a Google Adwords Certified Professional in your area, follow this link: (https://adwords.google.com/professionals/search/). Google Adwords is one of the best advertising vehicles available to small, medium and large business owners. If you are trying to reach local clients, Google Adwords is a must use tool. The beauty of Adwords is the fact that you can specifically target your advertising to the precise area of town that you want to market your products and services to. In addition, you can precisely control your advertising spend, you can turn the advertising on and off on demand. You will find that Google Adwords offers so many terrific options for how to display your ads (Display Ads, Text Ads, Mobile Ads) and an incredible number of options as to where you want to display your ads (Google Search Network, Content Network, Google Partner Network, Placement Targeted Campaigns on Specific WebSites). Truly Google is a the best advertising vehicle you can use to reach and connect with, local customers in your area.

Follow This Link To View Google Adwords Certified Partners In Albuquerque

(https://adwords.google.com/professionals/search/query?bdgt=100&crncy=USD&gl=us&geo=city&gcs=albuquerque&indv=10&indv=3&indvq=&lr=en&awh=1&aas=1&aas=2)

New Mexico - The Land Of Enchantment

2010-07-12T19:37:00.000-04:00

New Mexico State Capital Building

Santa Fe, New Mexico

The State of New Mexico is progressive and growing by leaps and bounds. A number of high tech firms have moved into the state and set up operations. One of those firms is a major microchip manufacturer named "Intel." Speaking of high tech, don't forget that New Mexico also boosts the Los Alamos Laboritories as well. That facility has been involved in changing our World for many years.

The Sandia Mountain Range - Albuquerque, New Mexico

The Sandia's have long been a focal point of the city of Albuquerque, New Mexico. The mountains are so recognizable that people all over the country see them and instantly associate them with Albuquerque. If you haven't run the trail that starts near the Tramway and travels up the mountain to the summit at Sandia Peak, you simply have to do it. There is actually a foot race that is held each year that covers that same trail.

Albuquerque Hot Air Balloon Fiesta

The Albuquerque, New Mexico annual hot air balloon fiesta has become a favorite event for many folks in and around the state. Balloon pilots from all over the country descend upon the city each October to enjoy one of the Worlds best places for hot air ballooning. The winds are perfect and the terrain makes the ride worth the price of admission.

Be proud New Mexico! You have so many blessings and so much to be thankful for. There isn't a better place to live and work anywhere in the country than the state of New Mexico. We enjoy so much sharing great photos and stories from people in and around the state. Please send us your comments so that we can include them in this blog.

New Mexico Is One Beautiful Place

Thanks to the business owners in the State who have given us the opportunity to serve.

Flyline Search Marketing

1-866-258-5511

(http://www.FlylineSearchMarketing.com)

Top of the Sandia Mountains

2010-07-03T08:16:00.000-04:00

Flyline Search Marketing CEO Mark Lein and wife Jan, enjoying some time at one of our favorite New Mexico locations (Sandia Peak). If you've never taken time to drive up to the peak, it's breathtaking! The hamburgers they serve in the little shop at the top of the mountain aren't bad either.

Take your family up the mountain for a picnik this July 4th weekend. The park offers lots of great picnik spots for people to enjoy the day and the scenary, while eating a nice picnik lunch. There are day and overnight camping spots, hiking trails and plenty of beautiful photo ops on the way up the mountain.

Happy Fourth of July!

If you decide not to hang out in the Sandia mountains above Albuquerque, may we suggest traveling another 3 hours north and hanging out in the Northern New Mexico mountains around Chama. This weekend would also be a great time to do some fishing and enjoy some great family time. Whatever you decide to do and where ever in New Mexico you happen to be, we hope that you have a truly wonderful holiday weekend.

El Santuario de Chimayó - A Place of Healing

2010-06-25T21:50:00.000-04:00

El Santuario de Chimayó

Chimayó, New Mexico

Just north of Santa Fe, New Mexico, nestled in the foothills of the Sangre de Cristo Mountains you will find a small church. The people of New Mexico know this church as El Santuario de Chimayó. This church is thought to hold incredible healing powers. Every year, people from all around New Mexico, in fact, from many states around New Mexico, come to this church seeking the healing power of our heavenly father. Believe me when I tell you that we truly believe that Chimayó is a healing place. There is little doubt in our mind that people who visit Chimayó, find peace, strength and healing after visiting this incredibly spiritual place. We also believe that God does in fact work miracles. Thanks be to God!

If you want to learn more about Chimayó, we encourage you to use this link to visit the web site that has been set up for the church. That web site is: (http://chimayo.us/Points.html#Santuario).

Winter Is Nearing An End In Northern New Mexico & Colorado

2010-05-14T21:12:00.000-04:00

Northern New Mexico Winters Are Long!!

Winter appears to have finally begun to break in Northern New Mexico and Southern Colorado. Temperatures are rising and the snow is slowly beginning to melt. A dear friend advised me this evening that they are expecting snow in Los Alamos this evening. Hopefully, that will be one of the last for this winter season.

Take a look at this photo taken from Wolf Creek Pass last Summer. Ever seen anything more beautiful? Up until recently this particular pass was literally under feet of the white stuff. It won't be long now and the flowers will be blooming and the birds singing their Summer time songs. Oh I look forward to that!

My Husband Joe, daughter Cameron and I are heading for the mountains this weekend. Putting the finishing touches on a mountain cabin we have been working on in Albuquerque all winter. Having the home transported up to the mountains this weekend. Yeah! My little piece of heaven on earth.

If you would like to see more photos, send me an email to info@flylinesearchmarketing.com and I will send some great pics to you.

Visit the Flyline Search Marketing Main Web Site

Follow Pam Russom on Twitter

Follow Mark Lein on Twitter

Follow Mark Lein on Linkedin

Subscribe to Flyline Search Marketing on Youtube

Follow Mark Lein on Facebook

Albuquerque Balloon Pilot Misses Drop Zone & Lands In Georgia?

2010-04-19T22:25:00.000-04:00

Balloon Misses Target!

Subdivisions are not your optimum landing zone!

Ballooning in Albuquerque has become an incredibly popular thing to do. If you haven't been to the Albuquerque Balloon Festival, you simply have to attend. The event takes place in October each year. The Balloon park in Albuquerque is assessible to you year around. Guess what? They also hot air balloon in Georgia as well. Only one problem, in Georgia we have more trees than pretty much anywhere on the planet except our National Parks. Balloon pilots routinely land where-ever they can find space. Sometimes that includes landing in neighborhoods. This wayward balloon pilot brought his ship down in my next door neighbors yard. Not good. The neighbor has a really big dog! It doesn't like balloons or balloon pilots. Hit the Gas!!!

Social Media - How Important Is It?

2010-04-09T12:58:00.000-04:00

Flyline Search Marketing

Albuquerque's Social Media Marketing Experts

Facebook, Linkedin, Twitter & Youtube

How important are these new marketing and communication tools?

There are many schools of thought concerning the importance of using Social Media Marketing tools, like Facebook, Twitter, Youtube and Linkedin. For most people, Social Media is primarily a method of reconnecting with family and friends. Most of us that have set up Facebook accounts have now reconnected with many of our distant relatives, old friends from high school or people we worked with in previous jobs. It's really nice to swap a few emails, see some photos and to catch up on what has been going on in their lives. From a marketing perspective, these Social Media tools would seem to be present a great opportunity to increase your brand awareness, generate new in-bound links to your web site and blogs and to communicate with people in your community whom you have never met, but might want to do business with you at some point.

Take a look at some of the Social Media sites we have set up for Flyline Search Marketing. We are finding that these sites are helping us to grow our business. We believe that our Social Media efforts will pay off greatly over the long term. We also believe that those businesses that wait to get into this new marketing arena will lose out on many great new opportunities that will flow to their competition who are using these new tools.

Twitter / Linkedin / Youtube / Facebook

Contact Flyline Search Marketing at 1-866-258-5511 or 505-328-4321

Visit our main web site at (http://www.FlylineSearchMarketing.com)

Happy Easter Albuquerque

2010-04-04T09:24:00.000-04:00

Happy Easter Albuquerque, New Mexico

May the grace of God our Heavenly Father shine upon you, now and for all the days of your lives!

Take a moment today to give thanks for all our many blessings.

Click Here To View A Video You Will Love!

(When you arrive at the link click view presentation. You will absolutely love it!)

Search Engine Marketing

2010-03-22T13:24:00.000-04:00

Flyline Search Marketing

Atlanta's and Albuquerque's Premier Internet Marketing Agency

1-866-258-5511

Flyline Search Marketing President, Pam Russom, will be conducting an Internet Marketing seminar on March 23, 2010 for a group of Christian business owners in the Albuquerque, New Mexico area. The presentation is scheduled for Tuesday, March 23rd at 11:00 am at the Koinonia Coffee House in Albuquerque, NM. (http://www.koinonianm.com/).

Mrs. Russom will be presenting the first in a series of Internet Marketing Strategy discussions to Believer’s in Business (BIB). This council is an established Christian business owners networking and business development group. BIB has over 40 members in the Albuquerque, New Mexico area and meets twice monthly. Membership is open to all Christian business owners. BIB membership contact is Mark Looper 505-363-6277.

The specific topic for the March 23, 2010 session is “Your website the lead machine”. The presentation will emphasize the need for building and maintaining a professionally designed website or as well like to refer to them "Your Online Store Front." Attendees will be introduced to the four critical elements of successful web site design. 1) Site Archtectue - Source Code 2) Content Strategy and Development 3) The Visual Reference Area, Site Navigation and Client Usability and 4) The Importance of your Sales Message, your Graphics and the overall Aesthetics.

Think of your web site as your online store front. Just like any department store you've ever walked into, what was your first impression? If it was postive, you likely have been back. If it was negative you likely never shopped there again. The Internet has made it easier than ever to simply walk out and never return. You have to make that all important connection with the client and not just on your home page. Unlike the traditional store front with one main entry way, your web site has many pages. Every single page is a doorway to your business with which prospective clients may enter. The average web site visitor stays on a site less than 8 seconds on average, unless something on that site draws them in. A first impression has never been so important!

Attendance at these sessions is free to BIB members. If you wish to attend please contact Mark Looper 505-363-6277 oldshepmark@gmail.com. If you are not a BIB member, but are interested in contacting Pam about conducting similar Internet Marketing seminars for your firm or group, please contact her at 505-328-4321 or email her at Pam@FlylineSearchMarketing.com.

Contact Information For Flyline Search Marketing

Main Web Site (http://www.flylinesearchmarketing.com)

CEO - Mark Lein 1-866-258-5511
President - Pam Russom 505-328-4321
Director of National Sales - Dwight Houser 1-866-258-5511

Social Media Sites

Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe to Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin, Follow Flyline Search Marketing on Twitter, Follow Pam Russom on Twitter, Follow Dwight Houser on Twitter, Flyline Search Marketing Main Web Site, Atlanta Search Marketing Blog, Mark Lein's Blog

Flyline Search Marketing - Media Buying Professionals

2010-03-12T18:23:00.000-05:00

Flyline Search Marketing

Albuquerque's Media Buying Experts

Pam Russom is the President of Flyline Search Marketing. She and her team are located here in the Albuquerque area. Pam has an extensive background in Media Consulting and Media Buying. Most recently Pam was a member of the KRQE Television team here in Albuquerque. She is one of the most respected people in the industry and has a wonderful reputation that is well deserved. If you are seeking to grow your business via Internet or traditional media advertising, we strongly recommend you give Pam a call and give her a chance to help you evaluate your media needs and select the right media approach to fit your needs.

Contact Pam Russom at 505-328-4321

Email Pam Russom at (pam@flylinesearchmarketing.com)

Social Media Sites

Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe to Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin, Follow Flyline Search Marketing on Twitter, Follow Pam Russom on Twitter, Follow Dwight Houser on Twitter, Atlanta Search Marketing Blog, Flyline Search Site

New Mexico Loves Flyline Search Marketing

2010-03-07T22:14:00.000-05:00

Flyline Search Marketing

Atlanta's and Albuquerque's

Premier Search Engine Marketing Firm

Why are so many Albuquerque and New Mexico based business owners moving to secure a relationship with Pam Russom and her Flyline Search Marketing team? It's because the Flyline team brings the lunch pale to work everyday. Our employees saddle up the working horses and ride hard every single day for each and every client we serve. Our Google Adwords certified program designers are the best in the business. They custom design each Google Adwords program for every client we serve.

What do you know about Pam Russom? Mrs. Russom, is the President of Flyline Search Marketing. She has worked in the Radio and Television industries for a number of years. She has also served as the Director of Marketing for local Albuquerque super firm, American Polysteel. If you haven't met Pam, she is a truly dynamic person who is best known for her creativity, brand development and media buying prowess. Give her a call at 1-866-258-5511 or visit the Flyline Search Marketing main web site to gather more information (http://www.flylinesearchmarketing.com). You can email Pam at the following email address (pam@flylinesearchmarketing.com).

Social Media Sites

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Social Media Marketing Craze Hits Albuquerque

2010-02-06T15:46:00.000-05:00

Twitter, Linkedin, Facebook and Youtube

The Social Media Marketing craze hits Albuquerque, New Mexico like a giant marketing wave!

Have you set up a Facebook account lately? If so, have you found it useful in reconnecting with your extended family, old friends, high school acquaintances, college fraternity brothers and sisters, or dear friends from previous jobs you have held? The author definitely has found that to be true. Facebook is like plugging back into the lives of those folks who have meant so much to us, but somehow just slipped through life’s many cracks and lost touch. I have heard from relatives I haven’t spoken with in years. Know what? I like it! Congratulations to the founders of Facebook on creating such an incredible communication tool for us all to enjoy.

Do you have a Linkedin account? Many of you probably don’t even know what Linkedin is? If you are a business person, or simply an employee of a company, you absolutely must have a Linkedin account in Today’s complex business world. This new Social Media wave has taken the New Mexico business world by storm. Employees, Business Owners, Corporations and Business Group with similar interests are finding it easier than ever before to connect through the web. You can create a business profile that is viewable from your Linkedin profile page and display your resume, your important business links, recent blog posts, Twitter tweets and much more. Talk about generating a Viral Marketing business news buzz. Linkedin can absolutely do it!

Any of you tried Twitter tweeting yet? Please tell me that you have a Twitter account. Twitter is an incredible tool that has many uses. The best part about the Twitter craze is that Google and the other search engines really love the Twitter site. For those who play by the rules and handle their Twitter accounts in a personal way (None Automated Approach), you are finding that Google in particular is rewarding you with a page rank for your Twitter URL. That is huge in our minds and speaks volumes to the power of the Twitter site.

Do you have a Youtube account? Have you ever watched a Youtube video? One of the fastest growing forms of Internet media in the world is video. Don’t understand how to use Youtube? Visit the Flyline Search Marketing Youtube channel and see how we have chosen to play. Our goal with our videos is to provide value to our channel subscribers. We deliver beautiful outdoor footage from some of the most incredible places in America. Again, our approach is give you something that is worthy of your time and brings real value to your life. We see some who try the hard sell marketing video approach, but we just don’t feel like that is the right formula. Youtube is more about giving than receiving in our minds. Videos are great for community service opportunities, sharing nature and providing access to pertinent information that leaves your viewer better informed.

The Albuquerque business community is beginning to hear noise about the new Social Media Marketing wave. The problem most New Mexico area business owners having is, one, they don’t understand the new media, two, they don’t know how to set up these accounts, three, they don’t understand which accounts they should use and four, they don’t know how to use these new marketing tools to generate business leads or to drive increased brand awareness for their products and services. That is where Flyline Search Marketing comes in. Our firm is a full service Internet Marketing Agency. We have Social Media specialists on staff to help our clients effectively navigate the new Social Media landscape. Flyline Search Marketing President “Pam Russom,” is located in Albuquerque and she and her team cover Albuquerque, Santa Fe, Los Alamos, Corrales, Bernalillo, Rio Rancho and many other communities in and around the State.

For more information about Social Media Marketing, Pay Per Click advertising, Search Engine Optimization for your web site and other Internet Marketing topics, please contact Pam at 505-328-4321. You can also call our main office at 1-866-258-5511 or visit our web site at (http://www.flylinesearchmarketing.com/).

Catch The Social Media Marketing Wave!

Follow Mark Lein on Twitter
Follow Pam Russom on Twitter
Subscribe to Flyline Search Marketing Youtube Channel
Connect with Mark Lein on Linkedin
Connect with Pam Russom on Linkedin
Visit the main web site for Flyline Search Marketing

Why Use Social Media?

2010-01-11T13:32:00.001-05:00

Flyline Search Marketing is a full service marketing agency offering Pay Per Click management, Search Engine Optimization, Social Media Marketing, Web Site Design, Streaming Video Production, Media Consulting and Media Buying.

We read a Linkedin in comment today from a contact indicating they felt Social Media Marketing was ineffective at driving business. At the same time we received the message below on Linkedin from another connection offering his Tax return services to our firm. Who do you think is right? The naysayer or the social marketing astute CPA?

It is Tax time

From: E Philip Bailey
Date: January 11, 2010
To: Mark Lein
You and E Philip Bailey share a network or group.

Hello group fellow,

We share eMarketing Association group. Since we are from Atlanta area, I thought I should introduce myself as Tax Advisor. I have dealt with small business and personal taxation for over 20 years, helping my clients achieve success and minimize taxes through planning and execution. I provide tax and accounting services for both businesses and individuals. If you need any tax advice on corporate/personal tax matter, I can offer you a free 30-minute consultation regarding your tax and financial situation. I want to be your trusted tax adviser. If you like, we can connect. Here is my email epbailey@gmail.com or provide me email address, I will send you invite.

Thank you for your time and looking forward to hear from you!

Phil Bailey
Phone: 770-595-7645

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GARAGE DOORS, LOCKSMITHS & SAFES

2010-01-03T14:33:00.002-05:00

A & A Safe, Lock & Door Company

Flyline Search Marketing is in the process of creating a brand new web site for client, "A & A Safe, Lock and Door". The client is an Atlanta based firm that effectively is three companies contained under one corporate umbrella. They sell Garage Doors, Safes and are also a full service Locksmith.

Garage Doors and Garage Door Openers

A & A Garage Doors offers a full line of Residential and Commercial Garage Doors. They specialize in Carriage Doors for high end homes. The handle all major brands of Garage Doors including: Amarr, Anderson, Clopay & Wayne Dalton. A & A technicians are skilled at new installation as well as door repair and replacement. A & A carries the following brands of Commercial and Residential Garage Door Openers: Allister, Chamberlain, Genie, Liftmaster, Sears and Stanley.

Safes & LocksmithN Services

A & A Safe and Locksmiths is a full service Locksmith that also offers a complete line of Safes for Commercial & Residential application. A & A specializes in Commercial Locksmith projects and is fully equipped to handle High Security CCTV and Touch Pad entry systems.

Web Site Design

Flyline Search Marketing is an Internet Marketing Agency. We have access to some of the most elite web developers in the Country. Our portfolio of web site projects continues to grow by the day.

Examples Our Work:

(www.All4SeasonsGarages.com),(www.FoxFenceco.com), (www.JonapandAssociates.com), (www.PetesPlumbinginc.com),(www.GreenHeartEnterprises.net), (www.JustCashOnline.com), (www.BenFranklinPlumbingAtlanta.com)

SEO - Search Engine Optimization

Flyline Search Marketing provides Search Engine Optimization guidance and support during the web site design process. Our SEO architects ensure you have effective Meta Tags and properly structured and well thought out page content. Creating an solid traffic rank and a strong page rank requires a planning and considerable effort. Once the site is released onto the web, the site owner must monitor web analytics and make the necessary content adjustments to continue to build on the SEO organic wave we have created. Our recommendation for clients is to place us on an SEO consulting retainer to ensure you have our expert team working on post roll out SEO improvements for you. That always results in overall better results for the client.

Learn more about Flyline Search Marketing by contacting us at 1-866-258-5511 or visit our web site at (www.FlylineSearchMarketing.Com).

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New Mexico's Scenic Rivers are Truly Breathtaking

2010-01-02T21:08:00.001-05:00

Chama River - Tierra Amarilla, New Mexico

The Chama River in Northern New Mexico is truly an extraordinary river. The mountains of Northern New Mexico are quite dry and the various rivers and streams in the area are absolutely the life blood of the region. The Chama is arguably one the most critical of these rivers. There is a string of lakes in the Northern New Mexico area that benefit from the water shed system and serve as the water repositories for the lower part of the state. The first lake in the string is Lake Heron. It’s a gorgeous piece of water, deep and turquoise blue. My mother, “Patricia Lein” has painted many beautiful oil paintings of the Heron Lake and surrounding area. Heron is filled with Salmon and giant Lake Trout. The Second Lake in the chain is the El Vado Lake Reservoir. The Chama flows into El Vado Lake from Lake Heron and out of El Vado Lake, on down through to the last lake in the chain, Lake Abiquiu. The Chama continues its journey from the dam at Abiquiu Lake, down to Espanola and eventually merging into the Rio Grande.

The Chama River is a favorite destination for several members of the Flyline Search Marketing team. Flyline Search Marketing President, “Pam Russom,” actually owns property in the area and spends a great deal of time camping and fishing with her family. Flyline Search Marketing CEO, “Mark Lein,” was raised in Albuquerque and has been fishing the Chama since early childhood. The Flyline Search Marketing video team put together the footage you see above for your viewing pleasure. We hope you enjoy the video. Let us know if you want more of these types of videos? Pam and I both would love nothing more than another excuse to travel back up to the Mountains to do some filming!

Thanks for following our blog posts. Please feel free to send in your comments and thoughts. It would be our pleasure to provide you with some advice or guidance with your Internet marketing strategy or program. To learn more about Flyline Search Marketing please contact us at 1-866-258-5511 or visit our web site at (http://www.flylinesearchmarketing.com/).

Warmest Regards,

Mark W. Lein

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Christmas Time In Northern New Mexico

2009-12-20T13:13:00.000-05:00

Seasons Greetings! from Flyline Search Marketing!

Winter has arrived in Northern New Mexico. The photo we have included in this post is a view from cabin number one, on the El Vado Ranch in Tierra Amarilla, New Mexico. The ranch is owned by a long time friend David Cooper. The team at Flyline Search Marketing wishes you all a Merry Christmas and our best wishes for a very Happy Holiday Season!

2010 is right around the corner. Please don't hesitate to give us a call at 1-866-258-5511, if we can be of assistance to you in the coming year. We hope that you will also take time to visit our web site at (www.flylinesearchmarketing.com) to learn more about Flyline Search Marketing and the services we can provide.

May God's Blessings be with you all.

The Flyline Blog Team

COMSCORE EXPANDING CAPABILITIES

2009-12-19T16:53:00.001-05:00

Flyline Search Marketing relies on the research and studies conducted by comScore to ensure our team stays informed on cutting edge marketing research & data. Gian Fulgoni and his team at comScore are true professionals in their field. They do an outstanding job of staying on top of the most critical industry trends and always seek to provide the data points and analytics research that has real life application.

comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels

Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffx™ Digital Advertising Effectiveness Platform

RESTON, VA, December 21, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry. The solution uses IRI’s Consumer Network™ household purchase panel to measure retail sales in all channels along with comScore’s ability to understand which panelists were exposed to online advertising. The solution will be integrated into comScore’s AdEffx™ suite of products that provides media planners with all the tools they need to maximize the ROI from their online ad campaigns, ranging from data for improved planning through to tools for smarter buying and finally the channel-wide measurement of campaign ROI that are the focus of this new service.

“This solution presents CPG advertisers with a comprehensive understanding of their brand sales gains that resulted from online ad exposures, whether those sales occur in supermarkets, drug stores, or other channels where their brands are purchased,” said Alistair Sutcliffe, comScore vice president. “The combination of IRI’s multi-channel purchase panel data with comScore’s industry-leading online data offers the critical components needed to accurately tie consumers’ purchase behavior back to their exposure to online media.”

“IRI’s history is rooted in the introduction of innovative services that deliver breakthrough value to the CPG industry, and once again we see that happening here,” said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. “Today’s marketers must be more efficient and effective with their online campaigns while at the same time, be in a position to evaluate how online behavior drives offline sales. The powerful combination of comScore, the leader in Internet measurement, and IRI provides a comprehensive suite of media planning, buying and analysis services which will help provide the insights that the CPG industry needs as it explores the many and varied uses of online marketing.”

Cindy Neumann, Director Consumer Insights Advanced Analytics at ConAgra Foods commented: “Our brands are always seeking new ways to build a complete picture of consumer response to digital marketing initiatives. This new offering provides the ability to measure cross channel sales ROI. This ability complements the comScore Ad Effx Suite which includes survey-based brand lift studies and post-buy campaign delivery reports.”

Yaakov Kimelfeld, VP Analytics at MediaVest said: “We admire comScore’s unwavering drive to connect the dots and provide advertisers and agencies with a comprehensive measurement solution, capturing the entire hierarchy of advertising effects: exposure, attitude change, behavioral change, online and offline conversions. Using the IRI panel enriches digital campaign analytics with a previously unavailable set of powerful data, and we are looking forward to gaining the full advantage of it for our clients.”

“These tools will improve our ability to develop customer insights, deploy relevant media and create the digital experiences that drive our CPG clients' businesses. We're excited to deploy this data to add value to our clients,” said Andy Fisher, VP Analytics and National Lead, Razorfish.

Russ Fradin, CEO of Adify, added: “This is an important new capability from comScore and IRI because it measures the offline sales ROI from any online ad campaign run on any Internet property. It’s a great fit for an ad network seeking to prove its value to a CPG advertiser.”

Barry Krause, CEO of Suite Partners, Inc. and former Publicis NY CEO and JWT Chicago President commented: “When IRI came along it gave CPG leaders the power of true behavioral measurement of marketing ROI. When comScore came along it broke open the mystery of the new digital world allowing marketers to observe real online behavior. Still, the critical chasm in ROI intelligence between the online and offline worlds has limited confidence in online ad investment. Until now, that is. Bridging comScore and IRI could be the game-changer the marketing industry has been waiting for. And that could unleash a total reallocation of the marketing mix.”

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore AdEffx product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

About Information Resources, Inc.

IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.

We invite you to visit our main web site at (www.FlylineSearchMarketing.Com) to view more comScore research data. Once you have arrived at our site, click on the navigational button labeled "Blog". Once on our blog you may use the search box provided and search on the keyword term "comScore" for more articles and studies.

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Zerorez® of Albuquerque and Blue Star Mothers team up to Support Troops

2009-12-13T20:34:00.000-05:00

Give the gift of clean carpet and help support our troops this holiday season.

Flyline Search Marketing client Zerorez® of Albuquerque has teamed up with the Rio Grande Valley chapter of Blue Star Mothers of America, Inc. to create care packages for deployed soldiers.

Schedule a regular cleaning during the month of December and Zerorez® of Albuquerque will provide one of the following additional services FREE of charge in exchange for a cash or in-kind donation to the Blue Star Mothers.

FREE Services include:

100 sq. ft. of carpet cleaned, Grout sealing, Dryer vent cleaning, Glass shower door sealing, Clean and seal car windshield, Chair or recliner sealing, Twin or full size mattress cleaning

Sample donations for Blue Star Mothers include individual-size snacks, travel-size toiletries, socks, wash cloths, hand towels, and disposable cameras, to name a few. For a complete list of items in need, visit the Rio Grande Valley Chapter of Blue Star Mothers at http://www.nmrgvbluestarmothers.org/

This joint venture will allow the Blue Star Mothers to send care packages to troops stationed around the world, visit veterans in hospitals, and welcome those returning home from deployment.

What a great way to say “thank you” to our troops this holiday season! Zerorez® of Albuquerque is offering this great promotion for a limited time only. Be sure to call (505) 898-0669 and ask for the “Support Our Troops for the Holidays” Special by December 20 to book your appointment today!

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Flyline Search Marketing hired by Esquire Insurance

2009-11-27T07:26:00.000-05:00

Flyline Search Marketing has been hired by Esquire Insurance of Atlanta. Esquire Insurance operates in the very competitive field of auto and high risk insurance and must compete with the likes of Progressive Insurance, GEICO Insurance, Nationwide Insurance, State Farm and The Travelers.

Flyline Search Marketing will design a new web site for Esquire and then deploy an Internet Marketing program to help them compete more effectively for market share. Flyline Search Marketing specializes in Search Engine Marketing (Pay Per Click), Search Engine Optimization (SEO) and Social Media Marketing (Youtube, Facebook, Twitter, Linkedin, Blogger), Web Site Design, Streaming Video production and more.

In addition, to Internet Marketing, we also offer extensive Media consulting services. Flyline Media Group President, Pam Russom, lives in and operates out of the Albuquerque, New Mexico area. Pam is a tremendous resource and we encourage you to give her a call and allow her to explain how our services could be put to work on your behalf. To reach Pam, call 1-866-258-5511 or visit our web site.

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Flyline Search Marketing Started The Share Your Faith Giving Fund

2009-11-27T07:10:00.001-05:00

Flyline Search Marketing CEO, Mark Lein and wife Janice, created the "Share Your Faith Giving Fund." The fund is maintained by the "National Christian Foundation", headquarted in Alpharetta, Georgia. Mark and Janice, envisioned the fund being utilized to support charitable giving and christian ministry, with a special focus on serving the needs of children.

If you are interested in making a donation to the "Share Your Faith Giving Fund", you may visit the Flyline Search Marketing web site and make an immediate donation by clicking the donate now button. You will need to visit our home page and click on the photo of New Mexico with the link showing below as Lein Foundation. Donations of any size are appreciated.

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Flyline Signs Contract To Serve The Center For Leadership Studies

2009-11-26T23:18:00.001-05:00

Doctor Paul "Doc" Hersey
Chairman - The Center For Leadership Studies

The Center For Leadership Studies has contracted the services of Flyline Search Marketing to craft and deploy an Internet Marketing Strategy for CLS. The plan is to utilize Search Engine Marketing, Social Media Marketing and Search Engine Optimization to increase brand awareness and drive a steady stream of new business leads. Flyline Search Marketing has been working hard to begin building the base. Once all the necessary accounts are in place, the real work will begin.

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Albuquerque Hot Air Balloon Festival

2009-11-26T22:59:00.000-05:00

Flyline Search Marketing CEO, Mark Lein, attended the annual Hot Air Balloon Festival in Albuquerque, New Mexico in October. What an incredible site is was to see hundreds of hot air balloons in the air all at one time. Just an incredibly beautiful and colorful event. The event took place at the Albuquerque balloon park, located near the Rio Grande river, just off of Interstate I-25. The festival kicked off with the launch of the dawn patrol. Each year they launch approximately 5 - 6 balloons to test the atmospheric and wind conditions. These hardy souls are known as the dawn patrol. Not long after the dawn patrol completed their mission, the balloon park launch area was a buzz with activity. Literally hundreds of balloon pilots from all over the world infalated their balloons and lifted off. They floated directly in front on the Sandia Mountain range, heading north towards Sante Fe. What a site! Hope you enjoy the video. Sorry about the shaky picture. It was kind of cold....

Flyline Media Group President, Pam Russom, lives in the Albuquerque area and was also in attendance at the event. Pam was with KRQE in Albuquerque and recently departed to take the position with Flyline Media Group and Flyline Search Marketing.

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Albuquerque Internet Marketing

2009-11-26T21:50:00.000-05:00

Flyline Search Marketing is a full service Internet Marketing agency. We are focused on serving the New Mexico business community and look forward to meeting you soon. Our services include: Search Engine Marketing (Pay Per Click), Social Media Marketing (Youtube, Facebook, Linkedin, Twitter & More), Search Engine Optimization (SEO), Web Site Design, Streaming Video Production & our sister company Flyline Media Group handles Media Consulting and Media Buying for clients in the state of New Mexico.

Contact Flyline Search Marketing at 1-866-258-5511 or visit our web site at (http://www.flylinesearchmarketing.com)

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