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Flyline Search Marketing / Google Adwords Certified Partner

Nationwide Call 1 (866) 258-5511

Albuquerque Call (505) 718-4560

Email (info@FlylineSearchMarketing.com)

Tuesday, April 5, 2011

Google AdWords Mistakes


It’s entirely possible for a company – whether small, medium, or large – to operate their own Google AdWords campaign. This isn’t something you’ll hear from many Internet marketing companies, especially since we make our bread and butter by taking this sort of work off of your hands.

But, the reality is, as long as you have the time resources to learn all there is to learn (and there is a lot) about Google AdWords and how to monitor your performance, you can do it on your own. However, the path is fraught with pitfalls that could end up costing you more money than the business you bring in.

Tip #1: Develop an Ad That’s “Just Right”
Thankfully, Google AdWords doesn’t give you the option of having flashy banner to promote your company – and let’s hope it stays that way. Right now, all a customer sees is some hyperlinked text and a few words about your products or services. When you go about determining exactly what your ad will say, it’s absolutely critical to say the most with the least amount of words and keystrokes. If it’s taking you too many words to get your message out then you need to take a closer, more focused look at your exact customer message.

It’s important to be concise, but if you’re too brief you might just leave a viewer with a bit of confusion about exactly who you are and what you offer. Keep it brief, but leave no mystery about your company’s identity. Remember, you’re charged for every click-through, even if the customer immediately closes your website upon reaching it. Better to appeal to someone who’s really looking for your services than to trick someone with misleading ad copy.

Tip #2: Pick Your Keywords Carefully
One of the biggest mistakes you can make is to put little thought into the keywords you choose for your ad. These are the words that will determine when and where your ad appears after a certain Google search, and although you might think that having hundreds of keywords about various topics would help you, it’ll actually accomplish the opposite. The more relevant your keywords are, the higher your quality score will be. The higher your quality score, the less money you end up paying Google for every click on your ad.

By using keywords that are totally irrelevant to your services – or that give people the wrong impression about your company – accomplishes nothing. If you pique their curiosity, they may click on your ad but once they reach your website they’re very unlikely to actually do business with you. In this scenario, you end up paying through the nose for uninterested parties to click your ads and bring you absolutely zero interest.

Tip #3: Have a Dedicated Landing Page
Another common error made by new Google AdWords users is to direct interested parties to the main page of their website. However, if you’re a company that offers several different services, this can be confusing to the consumer who just wants to find out more information about the ad he or she just viewed. For example, if you’re running an ad on Google telling potential customers they can get 20 percent off auto body detail, create a dedicated landing page that will drive them to the section of your website that discusses this offer. Taking them to a general overview page of your business and forcing the customer to look around for the information they want is like holding the door open for someone who’s just entered so they can exit quickly.

In order to avoid some of these errors and get your Google AdWords campaign off to a flying start, consider contacting a third party company like Albuquerque Internet Marketing to run it for you. By doing so, you can assure that you’re getting the maximum bang for your buck, putting every penny of your advertising budget to positive use instead of throwing money down the drain in a costly trial-and-error learning period.

Sunday, March 27, 2011

Vampire Diaries Stars Film at Amicalola Falls State Park


Vampire Diaries
Stefan and Elena

Vampire Diaries Stars, Paul Wesley and Nina Dobrev, film a sunset scene for an upcoming epidsode of Vampire Diaries set to aire in early April 2011. The cast normally films in their main Decatur, Georgia film studies, but, has also shot scenes in a number of other states. As the film industry in Albuquerque, New Mexico continues to grow, don't be surprised if the Vampires show up in our state to do some filming before long. We also have some pretty awesome sunsets!  

Here are more photos from the filming session. It will be interesting to see how the actual scene appears in the TV series. Check it out in a week or so. In the series, Paul Wesley (Stefan Salvatore) plays the role of good Vampire and doesn't seek to prey on humans. That is left to his evil counterpart, Ian Somerhalder (Damon Salvatore). The main female character in the show is Nina Dobrev who plays the part of Elena Gilbert. 

The film crew picked an incredible spot to film the scene. The sunsets from the top of Amicalola Falls State Park are pretty phenominal. Amicalola park is used as a jump off point for thru hikers hoping the hike the 2,000 plus miles from Springer Mountain, Georgia to Katahdin, Maine.

   



See more photos of the epidsode at (www.FlylineSearchMarketing.com/Blog.php) and you can also view additional pictures at (http://myflyline.blogspot.com)


                

Monday, March 21, 2011

Social Media Cops and Robbers


For the past several years, people have been proclaiming the arrival of social media as a world-changing technology. Much like the invention of radio, and later television, social media sites are not only changing the way that people receive information, but they’re also changing the way that people live. This much is a given.
But, did it ever dawn on you that social media could actually have the power to save lives? Before you scoff and click away, consider for a moment the leaps and bounds that the Albuquerque Police Department has made by taking to Facebook, Twitter, YouTube, and the blogosphere in their crime fighting efforts.

According to Albuquerque Police Chief Ray Schultz, utilizing social media has allowed law enforcement agencies everywhere to take the traditional “Wanted” poster to new and previously unimagined levels – giving local police the tools necessary to immediately communicate with citizens through Twitter posts and Facebook updates in a way that previously might have taken days or even weeks to do through traditional channels. That's definitely bad news for bad guys but definitely good news for the good guys.

Watching local police departments turn to social media outlets as a way to increase their effectiveness is an inspiring sight that should serve to effectively put to bed the arguments of social media marketing naysayers who declare, “It won’t work for me.” The bottom line is that if the police department can make use of social media outlets, any business can. It may take a little bit of creativity and some thinking outside of the box to accomplish, but cyberspace is certainly not the exclusive territory of high tech corporations and online marketers.

Sure, not every business owner was blessed with the kind of creativity that’s sometimes required to run an effective social media campaign – and there are plenty of small businesses out there that have effectively cut their legs off because of an aversion to cyberspace that can only be described as mystifying. Fortunately, if you don’t know how to go about getting a web presence, you can always hire someone to do that for you. Just as you don’t have to be an electrical engineer to flip a light switch, you don’t have to be fluent in techno-speak to be able to utilize social media channels and the internet to promote your business.

Albuquerque Internet Marketing is a local company that offers social media marketing packages and can implement internet marketing strategies to significantly improve your company’s profile, regardless of your size or what type of business you’re in. If your company relies on customers, your company needs a website and a social media profile. Albuquerque Internet Marketing can handle that for you. For more information, visit www.albuquerqueinternetmarketing.blogspot.com.

Tuesday, March 1, 2011

The Top 3 Reasons Your Business Needs a Website


Flyline Search Marketing

Google Adwords Certified Partner - Website Design

1-866-258-5511
 
Websites Are Mission Critical To The Success Of Your Business

Do you have an effective website working for your business? Folks, it is 2011 and in today's busy world, most people shopping for goods and services, like those offered by your firm, are doing so on Google, Yahoo & Bing. Flyline Search Marketing is an Internet Marketing Agency. We do a considerable amount of media consulting and research for our clients. We remind our clients everyday that their website serves as their online store front. Your website is first and sometimes only potential touch point with new prospective clients. Are you proud of your website? If not, we encourage you to consider a redesign. First impressions are mission critical in the Internet arena. Statistics show that people spend less than 8 seconds looking at the average website. How long are they viewing yours?

I know you have probably had a ton of website design people harping at you about building a new site. You’ve probably heard it before. You might even be sick and tired of hearing it. If you are a business owner, operating in the Albuquerque, Bernalillo, Carlsbad, Corrales, Espanola, Farmington, Las Cruces, Los Alamos or Santa Fe areas, the truth is you absolutely must utilize a website to reach your prospective clients. People you used to reach via your Yellow Pages ad, simply aren't using that media anymore. Not all, but, many have now switched over to the Internet. It's faster and a more effective way to shop. Here are 3 solid reasons why you need to invest in either an updated or new website.

Increase Accessibility & Visibility Of Your Firm

Imagine how poorly your business might have done 20 years ago if you didn’t include your phone number in your Yellow Page ad. Even though some people would arguably have seen your ad, many would have found it very difficult to do business with you without your phone number. By including your phone number you effectively increased your firms accessibility. If you were really smart 20 years ago, you also bought some radio, newspaper and magazine advertising to go with your Yellow Page ad. That way you increased your chances of being seen by shoppers in your area. The combination of multiple media visibility and clear contact information generally produced a winning formula.  

A website in today's world has the same critical importance. Statistics clearly show that shoppers are quickly migrating away from traditional print media like Yellow Pages, Newspapers and Magazines. While some still use Radio, statistics are clear there as well showing that the radio audience is also diminishing. An effective website is now mission critical. It creates that all important first impression and allows for the accessibility and visibility your firm needs. The vast majority of shoppers in markets like Albuquerque, Rio Rancho, Sandia Heights, Santa Fe and Corrales are now using the Internet to shop. If you have a poorly designed website or simply don't have one at all, you really need to take action immediately. Having a website is today’s high tech marketplace is equivalent of being listed in the phone book, with the notable exception that it’s now much easier to use an online search engine than it used to be to thumb through the Yellow Pages.

Round-the-Clock Hours of Operation


When you have a website, it operates 24/7. Even if your website isn’t designed with any other purpose in mind than to let both existing and potential customers know how to get ahold of you, or to give information about the services you offer, its purpose is well served. Think of it as a round-the-clock online billboard that customers in nearby communities will see every time they go online and Google search an item or topic related to the goods and services you supply.

Branding - Name Recognition

Let’s face it, phone numbers aren’t exactly catchy. We remember them when we have to (and sometimes forget them when we desperately need them) but it’s word association that really gets stuck in our brains. With a website address – especially one that’s easy to remember and is associated with your company name – your customers will never have a tough time remembering how to find you.

There’s a big difference between being actively involved in e-commerce and simply having an online presence. If you’re intimidated by the prospect or find it’s something you just don’t have the time to tackle, contact a local internet professional and find out what it’ll take to get your company onto the world wide web.





                     

Wednesday, February 16, 2011

Albuqueque Internet Marketing - Finding Your Internet Marketing Legs

Flyline Search Marketing

Google Adwords
 Certified Partner

1-866-258-5511

The growth of Internet Marketing in the Albuquerque, New Mexico marketplace has been on steadily upward rising path. In fact, some now say that Intenet has surpassed traditional print media and is now the shopping tool of choice for Albuquerque, Rio Rancho, Corrales, Bernalillo and Sandia Heights residents. Only a few short years ago, you really couldn't have made that argument. We consider Albuquerque to be a tech savvy community. With the presence of companies like Intel, how could anyone think otherwise? There are quite a few ISP's (Internet Service Providers)operating in Albuquerque.  Connectivity to the web is increasing at a rapid rate and don't forget about the tremendous growth we are seeing in the use of broadband access cards, PDA's, I-phones and Droid's.

It would seem that the stage has been set. We believe that firms operating in and around Albuquerque and Santa Fe should immediately begin marketing to the ever growing prospective client pool who is now shopping for goods and services via the Internet. Yes it's true, some Albuquerque suburbs are more wired than others, but, make no mistake, the growth of broadband and ever increasing usage of PDA's and smart phones is happening all over town.

Before jumping headfirst into Internet Marketing, you need to take an honest, in-depth, and objective look at your current Internet Marketing capabilities. Ask yourself, do we truly have the right tools and platform in place to compete effectively? Don't make the mistake many companies do and jump in with both feet, even though your assessment told you that your firm was not adequately prepared to effectively do battle. That my friends can lead to some very expensive lessons and some very unproductive marketing efforts.

What Are The Elements Of A Comprehensive Internet Marketing Strategy?

1) Create an effective Website

2) Deploy Lead Generation Tools (Start with Google Adwords. Later add a program on the new merged Yahoo/Bing sponsored search platform)

3) Set Up Branding Tools (Consider purchasing a custom Facebook fan page, set up a Twitter account and actively tweet each day, join the Linkedin community and create a Youtube channel for your business)

4) Create Information Indexing Tools (Create a blog for your firm and share information about your company with prospective clients and the search engines. Set up an Internet Press Release account and send out at least two fresh releases per month)

5) Monitor Program Performance By Using Effective Analytics Tools (Add web based analytics to your website and blogs. We recommend that you also deploy phone number tracking and recording as another way of evaluating the effectiveness of your Lead Generation efforts. 

If you do nothing else, make sure that you devote the proper attention to your website! We recommend that you take a long hard and yes, a very critical look at your website. After all, your website is your online store front! Most likely your firm spent thousands of dollars on tenant improvements so that your building, offices and showroom will be impressive to prospective clients. Ask yourself these questions. Does my website represent my firm in a professional manner that equals or betters the impression my office environment produces? Is it graphically pleasing and filled with keyword rich, relevant content that my customers will need to effectively shop and buy online from my business? Can I easily update my website to add information about new products or services? Can I easily update and change out photos to help my website visitors see the many wonderful products and services I have to offer? Folks, I have seen thousands of websites over the past few years. Most don't pass muster! Take action and build a site that works.


Here are some sample websites created by Flyline Search Marketing that answer the marketing bell!


1) http://www.benfranklinplumbingatlanta.com/

2) http://www.jonapandassociates.com/

3) http://www.aaofga.com/

4) http://www.eldsys.com/



                                

Thursday, December 23, 2010

FCC Preparing To Act On "Net Neutrality" Issue


FCC Moving On The Issue Of Net Neutrality

Hang onto your hats Internet lovers. Your Internet experience is about to change. The Federal Communications Commission has decided to move forward with plans to regulate the Internet and to reclassify Internet broadband services as Telecommunications in nature. Meaning, the FCC plans to employ and enforce the laws, rules, restrictions and requirements created in the Telecommunications Act of 1934 to Internet broadband service. This my friends could signal a major change in how we obtain, use and enjoy the Internet experience going forward. Don't know about you, but, I treasure the free enterprise system. If you enable entrepreneurs to do their thing wonderful things can happen. If you regulate the Internet, you clearly run the risk of potentially stiffling free enterprise and jeopardize future invention and technology development.

Thought I would share some information I received from Senator Johnny Isakson's office about the issue of "Net Neutrality." As you can see Georgia Senator Johnny Isakson has been steadfastly trying to fend off this unnecessary and truly bad piece or regulation by the FCC. Unfortunately, FCC commission chairman, Julius Genachowski, has decided to go forward with implementation of his plan to reclassify broadband Internet Services as Telecommunications. The gest of "Net Neutrality" is the FCC would begin regulating the Internet, using Title II of the Communications Act of 1934. A law enacted 76 years ago to regulate the emerging Telecommunications industry.

In our humble opinion, the FCC should not be regulating the Internet, nor should they decide what content we access, nor should they have a say in who we buy our Internet Broadband service from. We simply don't agree that the Internet is a Telecommunications service! For the FCC to treat it as such, and to regulate it using Title II of the Communications Act regulations, originally created in 1934, is somewhat ridiculous. We encourage you to let the honorable FCC chairman hear your thoughts. Our thanks go out to Senator Isakson and other Senators and legislators who are fighting hard against the "Net Neutrality" FCC ruling.


Letter From Senator Isakson



Dear Mr. Lein:
You have previously written in to my office regarding net neutrality and I wanted to provide you with an update.
Earlier today Federal Communications Commission Chairman Julius Genachowski decided to move forward with the implementation of net neutrality rules. I am extremely disappointed with the Chairman's decision, and I believe these unnecessary regulations will stifle innovation and be harmful to consumers.

Earlier this month I joined 29 of my Senate colleagues in sending a letter to Chairman Genachowski to express my great disappointment in his recent decision to move forward with implementing net neutrality rules. Last week I also signed on as a co-sponsor to an amendment filed by Senator Hutchinson (R-TX to prevent the Federal Communications Commission from regulating the Internet. The amendment specifically would have prohibited the FCC from using any appropriated funds "to adopt, implement, or otherwise litigate any network neutrality based rules, protocols, or standards." The amendment was also cosponsored by Senators Tom Coburn (Okla.), John Cornyn (R-Texas), Jim DeMint (R-S.C.), John Ensign (R-Nev.), John Thune (R-S.D), and Roger Wicker (R-Miss.).

In May of this year I joined more than two dozen of my Senate colleagues in sending a letter to Chairman Genachowski to express my great disappointment in his desire to classify broadband internet services as telecommunications services subject to Title II of the Communications Act of 1934. This classification will give the FCC regulatory authority over the internet and access to its content.

During a hearing on the National Broadband Plan earlier this Congress I questioned Chairman Genachowski on his intentions to reclassify and regulate the internet, and expressed to him my great concern with further regulation.
As we move into the next Congress I will work with my colleagues to block these harmful regulations.

Please find below a copy of the letters sent to Chairman Genachowski


December 15, 2010

Dear Chairman Genachowski:

You recently announced your intent to have the Federal Communications Commission impose new regulations on broadband access services at the Commission's meeting later this month. We write today to express our continued opposition to any so-called "Open Internet" rules. The Internet as an open platform for innovation is not an aspiration, it is a reality?"the United States does not need new burdensome regulations to make it so. This is an unjustified and unnecessary expansion of government control over private enterprise. We strongly urge you to abandon your decision to impose new restrictions on this important and dynamic segment of our economy.
Last year when you began the Open Internet rulemaking you promised that the process would be "transparent, fact-based, and data-driven," yet the Commission to date has provided scant evidence to justify the need for your proposed intrusion into the broadband marketplace. Consumers today use and have access to more Internet services than ever before. Even during this economic downturn, tens of billions of dollars have been invested in new broadband infrastructure. Every day, Internet entrepreneurs offer new services, applications, devices, and content to users of broadband Internet networks. There is no evidence of the sort of market failure in broadband that might require expansive new powers for the Commission.

While the rules that you are proposing will have little, if any, positive impact for consumers, they will likely reduce the potential for innovation and investment in broadband networks. Your proposal would establish the Commission as the central arbiter of which new network practices are and are not reasonable, making the Commission the gatekeeper for any future broadband innovations. This will dramatically slow the pace of that innovation and jeopardize billions of dollars of future investment into broadband networks.

You and the Commission's general counsel have admitted in published statements that the legal justification for imposing these new regulations is questionable and "has a serious risk of failure in court." That is absolutely right, because it is very clear that Congress has not granted the Commission the specific statutory authority to do what you are proposing. Whether and how the Internet should be regulated is something that America's elected representatives in Congress, not the Commission, should determine.

The Internet has flourished over the last twenty years because of, not despite, a lack of government control and involvement. If the Commission does adopt your plan to impose new regulations on the Internet, the cost of that action will be measured in investments forgone, innovations stifled, and most importantly, jobs lost. With America's economy in such a fragile state, the last thing the government needs to do is burden the private sector with more ill-advised regulatory red tape. Again, we implore you to reconsider your decision to regulate broadband services.

May 10, 2010

The Honorable Julius Genachowski
Chairman
Federal Communications Commission
445 12th St S.W.
Washington, D.C. 20515

Dear Chairman Genachowski:

We are deeply disappointed by your recent announcement that you intend to reclassify broadband Internet access services as telecommunications services subject to Title II of the Communications Act of 1934. This move will deter further private sector investment in broadband networks, will negatively impact innovation, and ultimately harm consumers. We strongly encourage you to abandon this drastic action, and to continue the successful policy of leaving the Internet free from common carrier regulations.

We reject your assertion that this so-called "third-way" is a reasonable consensus approach to protect consumers and increase broadband penetration. The reality is that what you are seeking is a major shift in FCC policy that is highly controversial and has been previously rejected by Congress and both Democratic and Republican administrations. Imposing burdensome Title II regulations on broadband services will not aid in our shared goal of achieving ubiquitous broadband deployment; it will instead have a chilling effect on investment as well as network construction and enhancements in unserved areas. Turning 21st Century broadband networks into "dumb pipes" is not what will draw investment to grow jobs in the communications sector and bring high-speed broadband to every home in America.

You have previously indicated that you would rely on fact-based analysis for future rulemakings. However, in your effort to reclassify broadband services as telecommunications services, you appear to be solely relying on the unsubstantiated fear that broadband service providers may harm consumers at some future date. It also appears that you are operating under the misguided notion that there is a lack of competition among broadband service providers.
The FCC concluded in 2002, 2005, 2006, and 2007 that broadband competition was robust and further regulations were unnecessary. If anything, the market is more competitive today, and you have offered no detailed evidence to the contrary. There is scant evidence that the broadband market lacks competition or that consumers have been harmed in a manner that would warrant the heavy-handed 19th century regulations that you seek to impose on a highly competitive 21st century communications marketplace.

Furthermore, your proposal faces an insurmountable hurdle based upon the Supreme Court's opinion in FCC v. Fox Television Stations, Inc., before the agency can completely abandon its previous conclusions that broadband services are information services. A reclassification of broadband services would have to "rest[] upon factual findings that contradict those which underlay [the FCC's] prior policy," and the previous decisions "ha[ve] engendered serious reliance interests that must be taken into account." The manner in which broadband services are offered and consumed has not changed during the past twelve years in a manner that would warrant a reversal in the previous conclusions that broadband services are information services. And tens, if not hundreds, of billions of dollars have been invested in broadband networks in reliance on the classification of broadband services as information services.

It is inconceivable for the Commission to impose industry-wide rules based upon unjustified speculation about what may occur in the future, or that the Comcast-BitTorrent dispute in itself (or even in combination with the 2004 Madison River case) justify such rules. It is not too late for you to change course and recognize that now is not the time for new unprecedented regulations on broadband services. We strongly urge you to abandon your effort to regulate the Internet.

Sincerely,

Johnny Isakson
United States Senator



                                    

Monday, November 29, 2010

Winter Time In New Mexico - Frosty & Beautiful


Winter Time In New Mexico

Winter has arrived in parts of New Mexico. The warm Summer days have melted away and the frosty cold winds of Winter are beginning to grip the State. So far, snows have been relatively lite, however, by December, Winter will pretty much be in full swing. People who live in New Mexico have come to embrace winter and many actually count these frigid months as their favorite part of the year.


Snow now covers many of the high mountain peaks. At this point the drifts aren't very deep, within a matter of a month or so, you can expect to see huge accumulations in the highest elevations.


           
 
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