Website Graphics: A Critical Aspect of Engaging Visitors and Customers

While the content on your website is important and creates interest by informing and entertaining, the fact is that we have become a truly visual culture and like looking at graphics. Everything involves photos and videos today so consumers expect the same thing from businesses.

Since consumers are using the visual for themselves to communicate and share, especially with the advent of social media sites like Instagram, Tumblr, Flickr and Facebook. 

A Visual Society

Therefore, if businesses want to communicate with consumers, they have to resort to using the same mediums.  Statistics have illustrated that consumers want visuals and enjoy graphics. The content that gets the most views has images and graphics, including videos, illustrations, and photos.

Product Marketing

When it comes to businesses that are using a website to sell products, including an ecommerce website, more consumers want to see the product so having many high-quality images is important. 

The type and amount of images on these sites often correlates to what consumers think about the product in terms of its quality and its ability to solve their problem or satisfy their need.

Professionalism

This means that having website graphics and visuals translates to the idea that a company is more professional. The website quality directly reflects on what a consumer thinks about that company and its brand. When consumers see a great looking website with graphics they think the company will do the same for them otherwise in terms of the product or service they offer.

Accessibility

Of course, website graphics also mean how the menu looks and what type of buttons are visible for the consumer to find what they are looking for on your website. It has to be accessible and easy to use in terms of the graphics or consumers will go elsewhere.

Brand Pull-Through

The website graphics also can carry through the brand image you are building so these should be consistent so that can be continually emphasized no matter where consumers an customers see your brand.

Professional Website Development and Design

With so many companies offering website development and design or prepackaged websites, it is hard to know where to go to get a website that truly stands out. Many small businesses are often strapped for the dollars to have a stunning and functional website built for them.

However, with Flyline Search Marketing as your partner, you don’t have to look any further for a professional and seasoned team that can deliver a professional – and affordable – website design that has all the essential tools for a successful online presence that generates more traffic, drives sales conversions, enhances the shopping experience and motivates shoppers to tell others about your site.

The Flyilne Search Marketing website development team has constructed numerous websites in the last decade for a wide range of businesses across numerous industries, so they understand your customer demographic, product and service offering, and overall industry. You can check out the online gallery of websites that have been created for clients to get an idea of what can be done for you.

The team makes websites that propels your business forward by scaling up with you. This means offering an effective administrative update tool that gives you the ability to add more pages as your business offering grows. This tool also is a great way to add a limited time promotion or special information related to a particular event or occasion.

Our website packages accommodate all types of needs and budgets so that even the smallest business can consider our world-class website development and design services. We use a CMS admin tool and offer other features that help to deliver traffic to your website and convert this traffic into immediate sales. This CMS tool also helps you to quickly and efficiently update your website or have our team do it for you as part of your Internet Marketing contract with us.

When we design your website, we also incorporate an SEO strategy to leverage the free organic traffic you can get from search engines like Google, Ask, Bing, Yahoo, Dogpile and Anywho. Our development packages include relevant content and visuals as well as a clean, easy-to-read, and easy-to-navigate format.

And, once we have completed your website design project, you own the site and have the power to update it with dynamic content or to continue to work with our team on changing photos, text, fonts, colors and graphics as well as adding new content and links throughout. Together, we can leverage the true benefit of a website as part of your overall business model.

Contact us now to learn more about how easy and affordable it is to have a professional website and online presence. 

Flyline Search Marketing Offers Comprehensive Internet Marketing Strategies for Auto Dealerships

An auto dealership used to rely on television advertising and newspapers to grab customers’ attention. But, nowadays, consumers are not necessarily using these platforms as much as they are the Internet and their smartphones. That means auto dealerships have to think about other ways to attract customers and engage with them.

However, understanding how to use the new platforms may be the biggest challenge.

That’s why we decided it was a great opportunity to create customized Internet Marketing programs just for auto dealerships.  

We have spent years fine-tuning the marketing program for auto dealership by studying the needs of new car dealerships and used car dealerships. Our research has also included defining how customers look for vehicles and what type of information they are typically looking for when they do search.

Past Client Success

Our client success illustrates just how well the Internet Marketing program for auto dealers works. An auto dealership in Albuquerque became the number one brand dealer in New Mexico in sales, gaining increased Web and dealership traffic as well as a significant growth in brand recognition and revenue.

Benefits of our auto dealership marketing programs include increased call volume, competitive positioning online in search engine results, immediate upturn in traffic, and enhanced brand awareness.

The Auto Dealership Internet Marketing Service Package

To achieve success, an auto dealership has to be seen and heard on all channels. That’s why our various Internet Marketing packages include a wide range of tactics, strategies, and channels that are integrated into one comprehensive program. 

The service packages typically include:

• Google AdWords and Yahoo/Bing-sponsored search program design and management, including the Google remarketing program;
• Social Media program design and active management, including blogging, Twitter, and Facebook;
• Monthly press releases and press release distribution;
• SEO consulting advice for websites; and
• Web and phone analytic tools that analyze and track the progress of each campaign.

Each auto dealership campaign is strategically designed to focus on various aspects of a dealership, including new car sales, used car sales, parts sales, service sales and more.

If you are ready to rev up your auto dealership brand and reach customers where they are now searching for information, then contact us now to learn more about our different Internet Marketing service packages. 

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.

5 Reasons Your Business Needs a Website

Having a website is basically assumed in today’s global business environment for companies big and small. Finding out that a business doesn’t have a website can actually be a turn off for customers.

Now, it seems as though the Internet has not only become the biggest and best tool utilized by businesses, but is has also become the final frontier for advertising. 

At Flyline Search Marketing, we have spent years developing high-quality websites and followed the trends in Internet Marketing in terms of how these websites can be used.

This blog post covers our five top reasons for why we think every business – no matter what industry they are in or how local they feel they are – needs a website.

One: Your Target Audience is on the Internet

Ask yourself, “Who isn’t on the internet these days?” Sure, there are a few technophobes out there, but, for the most part, just about everyone is on it. With a website, you can get your company, your brand, your product or whatever you are selling out there for potentially millions to see.

Two: It’s High Value Advertising that Works

Compared to traditional advertising like magazine print ads and television or radio, a website is considerably cheaper and delivers a higher rate of return on your investment often at a faster rate.  

Three: Social Media is the Current and Future of Customer Interaction

When people visit a Facebook fan page, YouTube channel, or Twitter feed and see a link to your website, the chances are that they will click it and see your website. This keeps them engaged for longer and may influence them to select your product or service. Social media is essentially free advertising, but you must be willing to invest the time and know how to link your social media presence with your website.

Four: It Helps You Leverage Video Advertising

Video advertising does take some skill, but while websites like VEVO and YouTube are typically just littered with everyone’s favorite cat videos, these sites can also make a great place to host your commercials especially for when you are just starting out. This can then be integrated with your website to maximize your audience.

Five: You will Reach a Much Larger Audience

The Internet is worldwide, so when your business has a website and presence there, it means that just about anyone can access it. You may then find yourself with customers from all around the world, increasing your revenue potential.   

One Reason to Hire Flyline

At Flyline, we specialize in designing and managing websites that get noticed for their professional look and feel as well as their strategically placed SEO strategies not to mention their well-written and relevant content.

Many businesses trust us with their marketing every single second of every single day across a wide range of industries – from florists, plumbers, and gyms to mortgage companies, auto dealerships, and legal firms. 

 Let us give you a website and Internet presence that drives traffic, customers, and revenue for your business.

Get Your Website Done Right with Flyline

Before you can build that social media presence that attracts your intended audience and helps enhance your brand’s reputation, you need to get a website set-up for your business where your audience can come and learn more or, more importantly, buy, buy, buy.

Setting up a website has been greatly simplified over the year. While it may seem that many can get by with just having a Facebook page, at Flyline, we believe that it is very important to have a website that yields a professional and sophisticate platform for your marketing efforts. 

Anything else simply furthers that image or channels your audience to your website.

Numerous Website Development and Hosting Options

At Flyline, we are all about the options. Our philosophy is that all businesses, big and small, should have access to an online presence. 

That is why we make our services affordable and easy for business owners to have their very own professionally designed websites.

Affordable Hosting Solutions

Our website hosting solutions are not only affordable, but they are easy to use and rely on, too. 

We know you are most likely a busy person, so when it comes to making decisions, while it’s important to think things through, things need to be efficient.

That is why our website hosting really is worry free. We take care of keeping everything up and running for you. 

We offer three primary hosting packages that range from being the most cost effective to having all the latest bells and whistles to do more than get the job done.

• Our basic web hosting package offers everything you need to help us get you up and running, and you can get it for the meager price of just $15 a month.
• We also offer a Tier 2 standard web hosting package that has all the features of our basic package and much more. This is perfect for a larger business that does not quite need our premium hosting but is too large for the standard option. Get premium hosting for merely $29 a month.
• If you have a much larger business or just want the top of the line with all the best features our premium package is just what you need, you will want to select the third option at the value price of $49 per month.

We are more than happy to work with our customers to tailor make a package that best works for them. 

At Flyline, we want to help your succeed. Start building your online empire today and watch as your business grows through the real results we can help you achieve as part of your website and online presence.