New Clients Receive $100 in Free Advertising

Have we got your attention with the headline for $100 in free Google AdWords advertising? 

That’s a great deal to help you get started with our Google AdWords program, which is designed to produce results and which has been proven to do so.

What You Can Expect from Flyline Search Marketing®

When you work with us, you are working with a Google AdWords Certified Partner. 

Our team has undertaken the rigorous studying and testing required to become certified. In addition to these high-level qualifications, you get a targeted approach that involves a comprehensive set of actions designed to work in conjunction with our overall Internet Marketing programs for our customers.

When you work with us on Google AdWords, here’s what we do for you:

• We place your Google ads on the Google Search and Display ad networks in the top ad positions after we have spent time studying and developing the most effective campaigns for your business.
• We target your AdWords campaigns to the precise audience you choose in order to maximize the return on investment.
• Your AdWords program also includes a Google remarketing program. Google remarketing codes, inserted into your website source code, helps us to capture the Internet Protocol address information for each visitor who views the website pages where we have inserted this code. We then create Google display or image ads that are served up to this group of people who have previously visited your site as they visit other places on the Internet. The ads follow these people everywhere they go when they surf the Google Display ad network. This approach helps to maintain “Top of Mind Awareness” for your brand.
  
• Our AdWords program managers also develop Google “Mobile Targeted” campaigns that increase your call -n sales conversions. These campaigns target people who use their iPhone, Android, or smartphone device to search the web for products and services.
• We create and deploy Google conversion code into the source code onto your website because this code helps us identify top-performing keyword phrases that are driving sales conversions. We then suggest new “Call to Action” elements that help to generate more sales conversions while gathering important data from the click activity.
• Our program also includes Google Analytics to understand what is working and what is not. This data is shared with you so you know how your advertising dollars are working.
• We add a call tracking and recording phone number to each Google ad we run. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.
  

Sound good? Want to learn more? Contact us now!

Google AdWords and Remarketing

Google offers remarketing, which is a way to reach people who had been on your website and show them ads that remind them of you on other website or as part of a Google search as well as remarketing for mobile apps and dynamic remarketing for those who have a Google Merchant Center account.

 t’s a way to remind customers who you are, what you offer, and a way to get back to your website to reconnect and potentially buy on this visit.

All remarketing involves is a piece of code known as a remarketing tag that you put on each page of your website so that anyone that visits that page can be added to your remarketing lists. You can use different lists that offer different messages that will appeal to the consumers on a particular list.

Remarketing is recommended for those who want to drive sales activity on their website or into their store as well as for those who are looking to promote brand awareness and grow their overall customer base. 

Remarketing also works to increase the return on investment on existing Google AdWords campaigns. Each remarketing list can be adjusted and tailored to suit a certain audience or product as well to further enhance your position and revenue.

Flyline’s Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing, you also receive a remarketing campaign as part of the program, which supports your overall marketing efforts.

We use our MCC agency account to generate Google remarketing codes and insert them onto various pages on your website that we want to monitor. 

As website visitors come to your website and visit these specific pages, the Google remarketing code captures their IP address and deposits them into an audience bucket.

This audience bucket is then attached to the Google AdWords remarketing campaign. Our program designers then build Google display ads and/or upload image ads provided by you if you wish to include motion elements in your ads. 

The remarketing campaign is then geo-targeted to pursue these IP addresses from the audience bucket so that these potential customers may be convinced to revisit your website.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind brand awareness for companies that have used this Internet marketing tool. 

The results have included increased sales conversions across all of our clients and their industries. 

E-Commerce Firms and Flyline Search Marketing Make the Perfect Team

There are a number of reasons why e-commerce companies and Flyline Search Marketing make such a great team:

• Flyline understands the challenges that e-commerce companies face in terms of attracting customers, developing a targeted marketing program, and tracking results.
• Flyline offers better rates and value for what the e-commerce gets in terms of return on investment. This means that they do not have to worry about spending tens of thousands of dollars each month to get results from Internet Marketing. Instead, we offer an affordable way to get the most leverage from online marketing.
  
• We see ourselves as a team member so we are fully vested in your success because it determines our success as well. We also understand what being a team player means, including producing results, participating in strategy, and regularly communicating to generate new ideas and ensure we are on the same page.
• We are transparent when it comes to what we charge so you know we are not pocketing the money as so-called fees. Instead, we are focused on quality and results because we know that it is better to be in it for the long term with our clients and generate ongoing results than it is to try and make a fast buck at our clients’ expense.
  
• Our team has the experience, skill, and expertise to know how to make your e-commerce business better. They have researched and studied all types of e-commerce businesses. And, when they do not know, they ask you and enjoy learning about your business first-hand. We are not here to tell; we are here to listen and work with you.
• Our results for other clients illustrate how we are a great team member for e-commerce companies. Whether it is our florist clients, an online pest control store, gym, auto dealership or a property management company, we can show quantitative results in terms of shopping cart transactions, campaigns, ad groups, keywords used, sales conversions and online traffic – and not just for one month but for month after month, including incrementally increasing revenue for our clients.

Are you ready to find out how having us on your team can make the difference in all of your marketing efforts. Contact us now to learn more!

Address Smartphone Usage Growth among Customer Base with Google AdWords’ Mobile Targeted Campaigns

Smartphone usage has never been higher, and research firms indicate that usage will only continue to grow among all demographics. 

This blog post provides some interesting insights into smartphone usage as well as explains why today’s businesses should use Google AdWords mobile targeted campaigns to target and reach their audience on the platform they are using most or risk losing out to the competition.

Statistics about Smartphone Usage

According to comScore, a digital research firm, and research released in September 2013, there are 143.3 million U.S. smartphone users with ongoing growth and market penetration among all smartphone brands set to continue growing.

Consumers are relying on their smartphones more to do more of the things they used to do on their laptops or personal computers. These activities include conducting searches for information, using social media sites, and shopping and making purchases.

Among the top web properties on smartphones, comScore found that Google sites ruled, including Google searches, Google Shopping, and Google Maps.

Why Use Google AdWords’ Mobile Targeted Campaigns

The fact that consumers are using their smartphones to make decisions and relying on Google for so many searches and shopping experiences, there are many compelling reasons to incorporate Google AdWords’ mobile targeted campaigns into your Internet Marketing strategy.

That’s because these campaigns specifically target consumers who use their iPhones, Androids, or other smartphone device to search the web for products and services.

This is especially important to do during the holiday season where consumers are used to checking for information on products and services while on-the-go and in-between retail locations as they hunt for deals and promotions. You want them to find you before they turn to your competition.

Flyline Search Marketing is Your Google AdWords Partner

Flyline Search Marketing’s AdWords program managers know how to create results-oriented Google “Mobile Targeted” campaigns that target your customer and potential customer base, convincing them to click to your website and increase your call-in and online sales conversions. 

Our Google AdWords team has been certified by Google, which means you can be confident that they have the experience and know-how to get you the best return on your Internet Marketing investment.

Interested in learning more how these Google AdWords mobile campaigns could help you attract more business through the holiday and beyond? Contact us now!

Internet Marketing – The Most Valuable Tool for the Holiday Season!

If you have been in any retail store recently, you most likely have already seen Christmas decorations and heard the piped in Christmas carols. 

There are already holiday sales long before even Black Friday arrives. In recent years, Cyber Monday has become just as big, and many websites are already advertising their holiday promotions

As a retailer or service provider, you surely do not want to be left behind and find your target audience shopping elsewhere because you have not started your holiday campaigns as part of a comprehensive Internet Marketing program for your Albuquerque business.

Albuquerque Internet Marketing Programs

As one of our office locations, the Flyline Search Marketing team has been serving many clients in the Albuquerque and Rio Rancho area since 2008. We have had the opportunity to serve many well-known and respected businesses in the Albuquerque area, including Peoples Flower Shops, Indigo Mortgage, Linton & Associates, Advanced Mailing Services and Melloy Dodge.

Each of these Albuquerque businesses have reaped a return on investment in our Internet Marketing programs, including enhanced brand recognition throughout New Mexico, a greater customer base, and increased revenues.

 As a full-service Internet Marketing agency and Google AdWords Certified Partner, here is what we can include in a comprehensive program that we create for you:

• Google AdWords Advertising Services
• Google Analytics Tracking
• Google Conversion Code
• Monthly or Weekly Report From the AdWords Platform
• A Password Restricted Reports Page on our Website
• Flat Fee Monthly Management Service Fee

Additionally, your Albuquerque Internet Marketing program can include:

• Yahoo/Bing Sponsored Search
• Website Design
• SEO
• Social Media Marketing
• Blogging
• Press Releases and Press Release Distribution
• Video Creation and YouTube Account Services

Albuquerque Promotions

To get you started, we have two promotions:

• $100 in free Google AdWords advertising for new clients who sign up for a 12-month service agreement; and
• If you are an auto dealership, Flyline Search Marketing is interested in partnering with you and now offers exclusivity, a $500 Google AdWords credit, and our comprehensive Internet Marketing Program.

Are you ready to see what type of results we can create for you through our Albuquerque Internet Marketing programs? Contact us today to learn more!

What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!

Google AdWords and Pay Per Click Advertising. New Clients Receive $100 in Free Advertising to Get Started

One of the best ways to get noticed by your customers who are most likely on their tablets, laptops, or phones using Google to look up a product or service is to work with Google through their Google AdWords PPC advertising program.

This blog post explains why it is so important to select a Certified Google AdWords partner to work with to help you get the most from this online search marketing program.

Advantages of a Google AdWords Certified Partner

When you hear the word, certified, it tends to evoke the idea that the person attached to that certification has undergone training, has knowledge about what they are doing, and has collected some experience. That makes them more reliable and credible in your eyes.

So it goes with Google AdWords certification. While anyone could figure out how to use Google’s PPC advertising program, it is even better when that person – and team – has been trained and received a certification that says they have a certain level of knowledge and experience. This is more valuable as it can mean that your investment in their knowledge and experience will pay off.

Google doesn’t give out these certifications to just anyone. There is a framework for receiving this Google AdWords certification:

·         You must currently be managing a reasonably large portfolio of AdWords clients and have done so over an extended period of time.

·         Your client account overall spend level must meet program requirements and have done so for the most recent 90 day period.

·         You are required to take a series of exams, designed to ensure that you fully understand all aspects of Google AdWords, Analytics, Display Ads, Remarketing, AdWords Editor and more.

Other business owners also realize the advantages of working with a Google AdWords certified partner:

• Business owners found AdWords to be an extremely complex and elaborate advertising platform.
• They did not have enough time to learn all of the unique features that Google AdWords offers.
• Many stated that they spent considerable money bidding on keywords, but they realized that they did not have the automated tools needed to effectively identify the path to success.
• That’s when they turned to Flyline Search Marketing to handle their Google AdWords campaigns.

What We Do for You!

Here’s what we do when you start a Google AdWords program with us:

• Place your Google ads on the Google Search and Display ad networks in the top ad positions.
• Target your AdWords campaigns to the precise audience you choose.
• Include a Google remarketing program.
• Create Google “Mobile Targeted” campaigns to increase your call in sales conversions. These campaigns will specifically be targeted to people who utilize their I-phone, Android or smartphone device to search the web for products and services.
• Develop and deploy Google conversion code into the source code of our clients websites. This code helps us identify top performing keyword phrases that are driving sales conversions.
•  Integrate Google Analytics on your website and share actual Google program data with you.
• Add a call tracking and recording phone number to each Google Ad we run for your firm. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.

Ready to get started? We are offering $100 in credit for your Google AdWords program if you have not had an account with us before. Contact us now!

Flyline Search Marketing Offers Comprehensive Internet Marketing Strategies for Auto Dealerships

An auto dealership used to rely on television advertising and newspapers to grab customers’ attention. But, nowadays, consumers are not necessarily using these platforms as much as they are the Internet and their smartphones. That means auto dealerships have to think about other ways to attract customers and engage with them.

However, understanding how to use the new platforms may be the biggest challenge.

That’s why we decided it was a great opportunity to create customized Internet Marketing programs just for auto dealerships.  

We have spent years fine-tuning the marketing program for auto dealership by studying the needs of new car dealerships and used car dealerships. Our research has also included defining how customers look for vehicles and what type of information they are typically looking for when they do search.

Past Client Success

Our client success illustrates just how well the Internet Marketing program for auto dealers works. An auto dealership in Albuquerque became the number one brand dealer in New Mexico in sales, gaining increased Web and dealership traffic as well as a significant growth in brand recognition and revenue.

Benefits of our auto dealership marketing programs include increased call volume, competitive positioning online in search engine results, immediate upturn in traffic, and enhanced brand awareness.

The Auto Dealership Internet Marketing Service Package

To achieve success, an auto dealership has to be seen and heard on all channels. That’s why our various Internet Marketing packages include a wide range of tactics, strategies, and channels that are integrated into one comprehensive program. 

The service packages typically include:

• Google AdWords and Yahoo/Bing-sponsored search program design and management, including the Google remarketing program;
• Social Media program design and active management, including blogging, Twitter, and Facebook;
• Monthly press releases and press release distribution;
• SEO consulting advice for websites; and
• Web and phone analytic tools that analyze and track the progress of each campaign.

Each auto dealership campaign is strategically designed to focus on various aspects of a dealership, including new car sales, used car sales, parts sales, service sales and more.

If you are ready to rev up your auto dealership brand and reach customers where they are now searching for information, then contact us now to learn more about our different Internet Marketing service packages. 

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.

Supplementing Google AdWords with a Google Places Strategy

At Flyline Search Marketing, we often talk about the effective pay per click platform known as Google AdWords. For the most part, the Google AdWords platform has been our base program for all of our clients.

Typically, we start with introducing the AdWords platform to their website and of course if they do not have a website we then set one up for them. 

As a certified partner of the Google AdWords platform, we know just how effective it is and that is the reason that for the most part it is a required service for all new clients.

Another very effective Google platform that we often use and always recommend is the Google Places website.

Google Places Explained

When people look up a business in these modern times, they pull out their laptops, tablets, or smartphones as the era of the phone book has ended. So when they search the Internet for a type of business, you want to be found. That’s where Google Places comes into play.

Google Places is a location-based Internet search. A user searches and the Google platform determines what is closest to them and shows it on a map window. 

However, if your business is not enrolled with Google Places, Google will not know to display you.

At Flyline, we specialize in setting up Google Places accounts and can handle all of the management for you so you can continue to focus on your core business.

Our Exception

This type of service set-up usually is only offered when clients have enrolled in the Google AdWords platform as it is our base service. However, we have made an exception with the Google Places service. 

This means that we will happily work with your business to get it on the Google Maps (the App and the site) for millions of people to see. Just think, with Google Places your business will now be visible by the millions if not billions of Google Maps users.

One major bonus to allowing us at Flyline to setup your Google Places account is the express ad program that is offered on the site. 

While mostly relatively simple to use, a few of the advanced site features like the express ad program are a bit more complicated and require SEO expertise.

So what is this express ad program and why do you need it? Simply put the express ad program is a small-scale pay per click system built into the site. Through SEO tactics, we can have Google prioritize your local business over another.