E-Commerce Firms and Flyline Search Marketing Make the Perfect Team

There are a number of reasons why e-commerce companies and Flyline Search Marketing make such a great team:

• Flyline understands the challenges that e-commerce companies face in terms of attracting customers, developing a targeted marketing program, and tracking results.
• Flyline offers better rates and value for what the e-commerce gets in terms of return on investment. This means that they do not have to worry about spending tens of thousands of dollars each month to get results from Internet Marketing. Instead, we offer an affordable way to get the most leverage from online marketing.
  
• We see ourselves as a team member so we are fully vested in your success because it determines our success as well. We also understand what being a team player means, including producing results, participating in strategy, and regularly communicating to generate new ideas and ensure we are on the same page.
• We are transparent when it comes to what we charge so you know we are not pocketing the money as so-called fees. Instead, we are focused on quality and results because we know that it is better to be in it for the long term with our clients and generate ongoing results than it is to try and make a fast buck at our clients’ expense.
  
• Our team has the experience, skill, and expertise to know how to make your e-commerce business better. They have researched and studied all types of e-commerce businesses. And, when they do not know, they ask you and enjoy learning about your business first-hand. We are not here to tell; we are here to listen and work with you.
• Our results for other clients illustrate how we are a great team member for e-commerce companies. Whether it is our florist clients, an online pest control store, gym, auto dealership or a property management company, we can show quantitative results in terms of shopping cart transactions, campaigns, ad groups, keywords used, sales conversions and online traffic – and not just for one month but for month after month, including incrementally increasing revenue for our clients.

Are you ready to find out how having us on your team can make the difference in all of your marketing efforts. Contact us now to learn more!

Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops

Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results

Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program

Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!

If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works

For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.

While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh

The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.

Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.

Let Us Blog for You

Blogging -- everybody is doing it and your company should be, too. It is an effective way to communicate on a vast scale with both current and prospective customers. 

Having an active blog lets you tell all your readers at once what is going on with the business , provide valuable tips and information that readers can use to make their lives easier and more convenient, and update them on new specials or products you might be offering.

At Flyline Search Marketing, we know just how busy a business owner can be, which is why we ask, Wouldn’t it be easier to have a company that specializes in blogging, SEO-driven content, and Internet Marketing do your blogging for you?

Benefits of Blogging

There are well and truly a wide range of benefits that come from blogging:

• Fresh content keeps readers coming back for more. We recommend you update the blog at least once a week.
•  It provides a cost-effective way to market a new product or service or to make announcements.
• A blog can be infused with specific keywords that search engines pick up to get organic lift in your search engine placement so that prospects can find you faster.
• The blog content can position your brand and company as a leading and credible expert in your industry, creating a competitive advantage over your competition that has yet to even start a blog.

Our Platforms

For the blogs we manage, we use two primary blogging software platforms:

·         The Word Press platform is a great blog platform. However, it has one specific feature that has it shining brighter than the rest. You can choose to hide or delete comments. This lets a website admin delete any unrelated spam and negative comments at their discretion while letting users see only what you want them to see.

·         The Google Blogger platform offers many intuitive widgets that allow for more content. With Google Blogger, it is a whole lot easier to make your blogs shine as well as link directly with your Twitter and Facebook social platforms.

Whatever platform you choose to use, we can make it work well for you.

The Blog Generation

Everyone and everything is on the Internet these days. It is important to know just how powerful of an advertising tool blogging can be not to mention help to stretch your marketing and advertising budget even farther while ensuring you are precisely targeting your intended audience. 

Contact us today to find out how we can start blogging for you while you focus on your core business and take care of all the new business that comes your way from our Internet Marketing efforts.