Flyline’s State-of-the-Art Florist Marketing Program

Our innovative florist marketing program delivers. Just ask the award-winning, nationally acclaimed florists that we work with all over the United States, such as Carithers Flowers in Atlanta, Allen’s Flowers & Plants in San Diego, Peoples Flower Shops in Albuquerque, Allen’s Flower Market in Long Beach, Flowerama Columbus in Columbus, and Allen’s Flower Market of Reseda. They have achieved incredible results with our Internet Marketing program.

Sales Results from Paid Search

Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27, 070 total sales conversions from paid search for our floral industry clients.  

Sales Results from Organic Marketing

Since January 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve.  

Generating these Incredible Results 

These results come from delivering highly effective advertising and marketing programs for florists that have local, regional, or national floral design centers. To design our floral Internet Marketing program, we first conducted extensive research. Then we deployed the program for our first floral client in 2009.

Our floral marketing program includes Google ecommerce analytics, conversion tracking, and call tracking and recording to gather performance results information. Using this live performance data, our team can refine our tactics, bidding strategies, and overall approach to further improve the results.

Here is an overview of what you can achieve if you sign on for one a florist Internet Marketing program:

• An immediate increase in sales transactions;
• Sustainable revenue growth year after year;
• A steady lead stream to lower dependence on orders from FTD and Teleflora;
• A comprehensive marketing approach that drives website sales, call in sales, walk-in’s, and event and wedding sales;
• Professional SEO that optimizes your website to deliver increased organic placement opportunities on the major search engines;
• Increased brand awareness; and
• Improvements in your keyword and page ranking along with natural link building from social media marketing, blogging, and public relations.
  

In addition, we offer exclusivity so when you sign on with us you will know that we are not working with your competition down the street. We only work with one florist per geographical region. That means we are focused solely on getting results for you.

Ready to learn more? Contact us today to see what we can do for your flower shop business.

Exclusivity is Available to Florists

Imagine working with a results-oriented Internet Marketing agency with a cadre of talented and experienced professionals adept at understanding your flower shop and knowing they were only focused on you in your area rather than also working with your competition. 

It’s the reality that Flyline Search Marketing offers you when you sign up for their comprehensive Internet Marketing program for florists.

You will get exclusivity for your area, which means that we will only work with your flower shop to get the maximum coverage and traffic funneled to you and your locations.

Here are the current clients who are enjoying the many benefits of exclusivity for their area:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
• Allen’s Flower Market Online has exclusivity in Reseda, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
• Peoples Flowers has exclusivity in Albuquerque, New Mexico
• Veldkamp’s Flowers has exclusivity in Denver, Colorado

These florists have enjoyed the benefits of a growing base of customers both online and at their storefront locations as the comprehensive Internet Marketing programs have emphasized local marketing tools to target their desired customers and prospects. Their revenues and brand recognition have grown through the exclusivity arrangement and expertise of Flyline Search Marketing.

Details and Requirements for Enjoying Exclusivity for Florists

The requirements are fairly simple. Florists must contract for our Comprehensive Internet Marketing Program to enjoy the benefit of exclusivity. The program is tailored specifically to the needs of florists and addresses the interests and desires of florist customers. It has been proven to deliver significant quantitative results.

The contract for the Internet Marketing program must be for at least twelve months. This timeframe provides a way for all the tools included in the program to help stimulate brand awareness and leverage the organic power that they contain. This also allows for search engines to see and track the ongoing relevant content that we produce on your behalf, which moves you up in the rankings.

The last requirement is that Flyline defines the specific area to be reserved in the contract with each specific client.

Other than that, you can start the program and begin to see the benefits quickly as our other florist clients can attest to. For more information, contact us now!

Florists Boost Sales This Valentine’s Day Thanks to Our Comprehensive Internet Marketing Program

In checking in with our florist clients from around the country, they are reporting record sales this year and attribute much of the increase to their ongoing comprehensive Internet Marketing programs with us. 

We are, of course, thrilled that our clients are happy and understand how the wide range of Internet Marketing tools and platforms are working to attract their target audience, increase leads and conversions, and drive revenues up.

A Winning Formula

Our winning formula consists of multiple tactics:

• Our lead generation program with Google AdWords targets the consumer who is undertaking research about the best florist to use and the shopper who is ready to buy whether that is for Valentine’s Day or any other upcoming special occasion. The campaigns focus on what our florist clients know in terms of their specialized knowledge and how they can solve problems for their customers whether those are what to buy, how much to spend, or even information about flowers and how to care for them. We have built a significant database of keywords that help florists throughout the year capture more leads.
• Our Facebook pages for florists have won a huge response from consumers who enjoy all the pictures and videos, decorating and gift ideas, and exclusive promotions. Other social media platforms are driving customers to our florist clients, including YouTube channels, Pinterest boards, and Tweets.
  
• Florists have also noted that their redesigned websites are making a significant difference in attracting customers. They see a real competitive advantage to their sites, including regular content updates, stunning photographer, enhanced features and functionality, and ease of navigation.
• Another differentiating factor with our Florist Internet Marketing programs has been the focus on public relations platforms, including blogging, articles, and press releases that build brand reputation as a thought leader in the florist industry, further setting them apart from the competition.
• The exclusivity aspect of our Internet Marketing programs is also a critical success factor for these clients because they receive our exclusive attention in their geographical area. We are not working with them and their competition, so our focus is entirely on their needs and success.
  
• Lastly, not enough can be said about the value of the personal touch that Flyline provides. Our staff personally connects with and meets with clients in person on a regular basis, including weekly phone calls to report feedback, results, and recommendations for improvement. Our clients note that this is so important to them, especially after some had previously used Internet Marketing agencies that they never heard from let alone met in person.

If you are ready to see significant increases in traffic, orders, and revenue, it’s time to contact Flyline!

Specializing in Internet Marketing for Floral Design Firms

Offering turn-key Internet Marketing solutions for floral design firms, including florists from across the country, we are the choice for flower shops that seek a comprehensive approach to their marketing efforts and one that delivers significant measurable results.

We have a number of floral design clients that can testify to the success of our Internet Marketing programs for florists:

• Cartithers Flowers has been voted “Best Florist” in Atlanta, Georgia 14 consecutive times from 2000-2013.
• Allen’s Flowers & Plants of San Diego has been voted “Best Florist” in San Diego four consecutive years in a row from 2010 to 2013.
  
• Allen’s Flower Market of Long Beach was voted “Best Florist” in Long Beach in 2012.

The Benefits

Our other florist clients, including Peoples Flower Shops of Albuquerque, have also received accolades in their cities, noting the enhanced brand reputation is just one of the many benefits we offer our floral design clients. 

Other advantages include:

•  Increased website traffic
• Growth in organic sales transactions
• Sustainable revenue
•  Steady lead streams

More Time with Customers and Your Daily Business Needs

Taking care of all the marketing and Internet marketing tactics for you means that you have more time to focus on your daily operations, including customer service and adding that personal touch to every customer’s experience.

That reinforces the Internet Marketing efforts and helps any word-of-mouth or social media marketing on the part of your customers when they tell colleagues, friends, and family members about their incredible experience with your flower shop.

A Florist Internet Marketing Program Waiting for You!

You will be positioned to effectively dominate your target audience regardless of whether they are seeking to compete locally, regionally, or nationally. 

Our tried and tested strategy ensures the precise blend of lead generation tools, including Google AdWords; Social Media Marketing platforms, such as Twitter, Facebook, and YouTube; and proven SEO organic techniques with other content-driven tactics like Blogging and public relations message through news releases. We also offer a resource center and graphic design services to further your marketing efforts.

You can also enjoy exclusivity in your area, which means that we will only focus on you and not work with other florists in your immediate vicinity. This means that you can enjoy our complete attention on your needs and specialized Internet Marketing campaigns.

Ready to see for yourself what our other florist clients enjoy? Contact us now to learn more!

Flyline Search Marketing Integrates eBay into Their E-commerce Website For Florists

Flyline Search Marketing has created an extremely robust and highly effective website platform for florists around the country, including Carithers Flowers in Atlanta, Peoples Flowers in Albuquerque, Allen’s Flowers and Plants in San Diego, Allen’s Flower Market in Long Beach, and Allen’s Flower Market in Reseda.  

Along with its comprehensive Internet Marketing program for florists, Flyline Search Marketing is helping gains web and in-store traffic, brand recognition, and revenue. Along with the website development for these florists, other tools are now being introduced to further the florists’ reach to increase access to their target audiences and win new customers.

Website Development for Florists

Florists have often only had the choice of licensing e-commerce platforms from Teleflora, FTD, and other florist industry leaders. These are expensive and can cost upwards of $40,000 to deploy.

Not every florist has this type of money to invest to launch their online e-commerce presence. That’s why the team at Flyline Search Marketing has developed our own website platform for florists that costs between $10,000 and $15,000 to deploy, depending on the website options required.

The website platform contains all the necessary elements to fully optimize each page and content for maximum impact on all the major search engines. The website is also scalable, which allows each florist to add as many products and pages that they want or need for a particular time of year. 

New Internet Marketing Tools for Florists

The website platform now includes a module that allows for easy integration with the clients’ eBay store. Instead of duplicating all of your product content manually on eBay, our new listing templates make it easy to automatically list some, or all, of your products on eBay.

You will be able to view the products you have listed as well as see the current highest bid and the quantity remaining. When an item is sold on eBay, an order will be created in your store's control panel.

Additionally, other Internet marketing tools like Google Analytics and Google Shopping can be integrated into the florist website platform.

These are all excellent ways to reach more customers and potential customers with easy sales channels that allow customers to shop from their computers, tablets, and smartphones.

Are you ready to see what Flyline can do for your florist business? Contact us today to learn how you can exponentially grow your business online and offline with our comprehensive Internet Marketing program for florists. 

One of the newest social media platforms is Pinterest designed around sharing great ideas with friends and keeping track of all the things you love – whether that is fashion, design, art, jewelry or decorating ideas not to mention recipes, party ideas, and gifts.

Local businesses like florists are starting to see the benefit of joining Pinterest and linking it to their overall Internet Marketing Program. Here’s why.

Using Pinterest: Allen’s Flower Market Case Study

The Pinterest account is designed to build the buzz around each client, including the account we manage for Allen’s Flower Market, and award-winning florist in Long Beach, California.

Here’s what we have been able to do for Allen’s Flower Market in terms of the Pinterest portion of their Internet Marketing program:

• We created Pinterest photo boards and regularly add new boards to their page. Each Pinterest photo board is themed to the seasonal and holiday opportunities found within the flower business, including Mother’s Day, Easter, Thanksgiving, Christmas and Valentine’s Day as well as weddings, events, gift giving and home decorating.
• Each Pinterest board is filled with high-quality flower images, all of which include alt tags and embedded links that increase the florist’s indexing capabilities on search engines as well as provides Pinterest users with incredible and memorable visual content that enhances their perception of the florist.
• The Pinterest boards are regularly updated and monitored for any level of engagement or followers that have increased after various updates. This helps better understand what is of interest to Pinterest users and what can be done to further this level of engagement.
• The content on the Pinterest boards is then linked to the other social media platforms that Allen’s Flower Market uses. Additionally, a Pinterest widget has been added to their website to make it easy for visitors to the website to quickly add Allen’s Flower Market to who they follow on Pinterest.

The florist has already had many customers comment on the Pinterest account, noting how much they enjoy the visual content and advice on there, giving them ideas and encouraging them to buy from Allen’s Flower Market. Sales also reflect this positive response.

Are you ready to experience what social media and our comprehensive Internet Marketing program can do for you? Now is the time to learn more about our various programs and how they can help you grow your business!

Allen’s Flower Market Enjoys Exclusivity of Flyine Search Marketing Partnership – You Can, Too!

One of the biggest perks of signing up for a Flyline Search Marketing Internet Marketing program is the exclusivity benefits. This blog post illustrates what this benefit has done for Long Beach, California florist Allen’s Flower Market.

All about Allen’s Flower Market

Allen’s Flower Market is a family owned and operated business headquartered in Long Beach, California. 

For more than 30 years, the family has been working in their store and being personally involved in all aspects of the business – from floral design and delivery to customer service.

                                       

The Company guarantees the freshness of its flower arrangements by purchasing its flowers, roses, plants and blooming plants directly from growers, and it is committed to accommodating all individual requests. The shop is open seven days a week, including holidays. Their website is: www.allensflowermarket.net.

The Exclusivity Factor

Allen’s Flower Market has recently renewed its contract with us for our premium comprehensive Internet Marketing program, which includes exclusivity. 

They are the only florist in the Long Beach area that we serve, so we have focused on attracting a client base that shops with them and is becoming loyal through the contact they receive from multiple platforms, including Facebook, a blog, website, traditional media and more!

This focus on Allen’s Flower Market has resulted in greater online traffic, including visits to their website, Facebook fans, and online and in-store orders not to mention the fact that they received an award for best florist in Long Beach last year.

Together, all these efforts on their behalf have helped the florist increase its market share compared to other local Long Beach florists, proving that exclusivity and that level of attention can make a significant difference in your bottom line.

Working Exclusively for You!

This benefit is waiting for you! Imagine having an Internet Marketing company focus exclusively on you in your geographic region. 

You can be confident that they are not working with the competition at the same time. Instead, you grow leaps and bounds in terms of leads, online and store traffic, and brand recognition.

Whatever your industry, we can provide you with this exclusivity factor that can make a significant difference in the revenue and profitability results you experience. Are you ready to get started or have questions? Contact us now!

Internet Marketing Exclusivity is Available to Florists

Everyone likes the idea of exclusive. It means you get something that not anyone can just have for themselves. 

And, when it comes to marketing territories, the current business environment is crowded, so having exclusivity on a territory and knowing that the marketing agency you have hired is only focused on you in that area can be a significant value proposition.

That is exactly what we do for our florist clients who sign up for our premium comprehensive Internet Marketing Program. Take, for example, our San Diego florist client, Allen’s Flowers and Plans, which has multiple locations throughout San Diego County.

About Allen’s Flowers and Plants

Allen’s Flowers & Plants has been a client since April 2012 and recently renewed its contract for another year. It has owned by the Levy Family who have three locations throughout San Diego:

·         La Mesa

5609 Lake Murray Blvd

La Mesa, CA 91942

(619) 460-3192

·         El Cajon

107 Jamacha Rd.

El Cajon, CA 92019

(619) 579-6720

·         Downtown San Diego

620 Market St.

San Diego, CA 92101

(619) 233-7673

The florist has been voted “Best Florist” in San Diego in 2010, 2011, and 2012.

Since signing up for the premium Internet Marketing program, which combines numerous tactics like SEO, website enhancement, social media marketing, Google AdWords, blogging and press releases, the florist has experienced an increase in online and storefront traffic, greater revenues, and an enhanced brand reputation. Having an exclusive territory with Flyline Search Marketing has helped propel them past the competition in the local flower market.

Requirements and Details for Gaining Exclusivity

We only have three requirements for gaining exclusivity for your flower shop in your territory:

1.    Florists must contract for our Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering that we have specifically tailored for Florists.

2.    A minimum 12-month contract term is required. While some of the platforms used to deliver our comprehensive marketing program for florists are designed to generate immediate sales results, much of the package is focused on building brand awareness and long term organic power for the website. This approach takes time.

3.    We define the specific area to be reserved in the contract with each specific client.

Learn More!

Are you ready to learn more? We are happy to answer any questions you may have or put you in touch with other clients to find out how the exclusivity feature is working for them. Contact us now to get started!

Flyline Search Marketing Helps Allen’s Flowers and Plants Win Fans with its Facebook Services

Facebook Fan Pages give business owners, such as Flyline’s client, Allen’s Flowers and Plants in San Diego, another way to interact with its customers, attract new customers, and learn more about its target audience. 

Like all of our florist clients throughout the United States, Allen’s Flowers and Plants has enjoyed considerable growth through our Internet Marketing program that includes Facebook Fan Pages development and management.

Social Media Success

For Allen’s Flowers and Plants of San Diego, we created a Facebook Fan Page and currently manage it, including creating the page, tracking likes and who follows the page, adding content, linking the page to our other efforts through YouTube and Twitter, and managing and responding to any comments that are left on the Facebook Fan Page.

The page also includes photos and videos to add interest and attract and retain viewers. 

Facebook provides many tracking tools so we can help Allen’s understand the demographics and type of people following their fan page as well as gauge viewing activity and changes in page likes. 

All of these data points help to understand and quantify how our social media program is working for Allen’s or any of our clients.

A New Level of Engagement

One of the best things that Facebook has been able to do for businesses is to create a new level of engagement with their audiences. 

Previously, marketing has always been one-sided, making it more difficult for a company to truly know what its audience is thinking about or what is driving their purchase decisions.

Now, sites like Facebook allow customers and potential customers to ask questions and leave comments, helping to create a database of inside information that can be used to adjust products and services to better meet the needs of customers. It also can help to alleviate any issues quickly.

Add Your Own Facebook Fan Page!

As a small business owner, it may be hard to keep up with all the marketing that you could be doing. 

You may not have the bandwidth or resources to handle it all. That doesn’t mean your business has to be left behind.

Concentrate on your core business while we custom create a marketing plan for your flower shop or small to medium-sized business and manage that plan for you so you can watch your business grow and your brand gain a greater following. 

Contact us now to learn more!