Social Media: Getting Your Business the Attention it Deserves

Social media is more than a place to keep up with friends and family. As a small business owner, you can leverage these platforms to target your audience and customer base, engage with them, and learn about them as well as get the benefit of its viral potential.

There are so many social media platforms to use for business:

Facebook: 

Facebook has pages that can be developed to showcase your business, share information, offer promotions, and interact with customers and prospects.

Google+:

This is another site that engages with customers and prospects, offering information in various forms and providing a way to work directly with local customers.

Instagram: 

This social media site is directed at photos and sharing those photos as well as videos. For a business, this allows for visual marketing opportunities to attract and impress customers and prospects.

Pinterest: 

This social media bulleting board offers a way for businesses to share products, ideas, and information that customers and prospects value, helping to build credibility with the target audience. 

Twitter:

In short messages, this platform allows messages and information to be shared geared toward helping, informing, and even entertaining the target audience that can easily be shared with others.  

Social Media Works with the Right Strategies

Knowing these sites is one but knowing how to use them effectively is another. Here are some brief tips to incorporate:

• Use those platforms where you know your prospects are so that you can make the connections you need.
• Post regularly to get attention and keep that attention. Try to post at least once a day.
  
• Share relevant information and also post in a way that gets your audience to respond. This could be asking questions or posting surveys.
• Put the available analytics to work to understand what gets the most attention and at what time of the day.
• Stay relevant by mentioning trends or incorporating current names and events in your information when it fits.
• Give your audience something to keep them interested through a contest or just give-aways like a free product or report. This keeps people coming back for more plus they are more likely to tell others about you.

These tips and more are available when you work with us at Flyline Search Marketing on an Internet Marketing program that can include all of this and more. Check us out today!

Florists Boost Sales This Valentine’s Day Thanks to Our Comprehensive Internet Marketing Program

In checking in with our florist clients from around the country, they are reporting record sales this year and attribute much of the increase to their ongoing comprehensive Internet Marketing programs with us. 

We are, of course, thrilled that our clients are happy and understand how the wide range of Internet Marketing tools and platforms are working to attract their target audience, increase leads and conversions, and drive revenues up.

A Winning Formula

Our winning formula consists of multiple tactics:

• Our lead generation program with Google AdWords targets the consumer who is undertaking research about the best florist to use and the shopper who is ready to buy whether that is for Valentine’s Day or any other upcoming special occasion. The campaigns focus on what our florist clients know in terms of their specialized knowledge and how they can solve problems for their customers whether those are what to buy, how much to spend, or even information about flowers and how to care for them. We have built a significant database of keywords that help florists throughout the year capture more leads.
• Our Facebook pages for florists have won a huge response from consumers who enjoy all the pictures and videos, decorating and gift ideas, and exclusive promotions. Other social media platforms are driving customers to our florist clients, including YouTube channels, Pinterest boards, and Tweets.
  
• Florists have also noted that their redesigned websites are making a significant difference in attracting customers. They see a real competitive advantage to their sites, including regular content updates, stunning photographer, enhanced features and functionality, and ease of navigation.
• Another differentiating factor with our Florist Internet Marketing programs has been the focus on public relations platforms, including blogging, articles, and press releases that build brand reputation as a thought leader in the florist industry, further setting them apart from the competition.
• The exclusivity aspect of our Internet Marketing programs is also a critical success factor for these clients because they receive our exclusive attention in their geographical area. We are not working with them and their competition, so our focus is entirely on their needs and success.
  
• Lastly, not enough can be said about the value of the personal touch that Flyline provides. Our staff personally connects with and meets with clients in person on a regular basis, including weekly phone calls to report feedback, results, and recommendations for improvement. Our clients note that this is so important to them, especially after some had previously used Internet Marketing agencies that they never heard from let alone met in person.

If you are ready to see significant increases in traffic, orders, and revenue, it’s time to contact Flyline!

Get Social Today: The Benefits of Social Media Marketing

Does your business have an online presence, but you have yet to see the results you’d like to see? While the first step in online marketing is being present in the online world, it certainly is not the last and definitely not the most effective.

It is, however, a prerequisite to the rest for without that online foothold in the infinite world that is the Internet you can’t expect your business to get very far in the modern age. 

However, you can’t afford to just stop there. After all,, having the website is pointless if no one knows to look for it. That’s why you need to socialize and here at Flyline we can help.

Get Social with Flyline

If you have read our past blogs, then chances are you know just how much we love social media. That is because it really does work though. 

Sure, it’s not some miracle cure to a slow day at the office, but it really does help to bring in the business for your company. So, what is this social media thing and how does it work?

Social media is a common term used to describe social networking sites on a whole as well as the various forms of media that makes up social networking. 

Social media and networking sites allow users to connect with each other and that right there is what makes it such a useful tool for businesses everywhere.

You can connect with your fans, your loyal customers and reach out to new customers as well. With social media, you can turn your business into a house hold name and while it is not the easiest process, we believe it is one of the most effective.

Through the use of our extensive social media marketing platform, we can develop you a social media presence on all the big sites. Websites like Facebook, Twitter, and YouTube are a must when dabbling in the arts of social media.

At Flyline, we can develop you pages for all the social media big wigs and get you going. We make it easy and stress free as we can even help manage them and keep the pages up to date for you.

Social media is the future of Internet marketing and the future is here, so get on board today. For more information on who we are and what we do, please feel free to visit Flyline today.

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

Making Your Business Boom with SEO

Times are tight and people are cutting back with many only spending what they have to and saving the rest to ensure the right amount of cash flow to get through these unpredictable economic times.

It’s understandable when the economy is tanked. Even though there has been some improvement it’s still pretty bad. 

Things look pretty grim for all your small business owners out there, but this simply means a new approach to marketing that can help grow your business even in the toughest of economies.

A Social Media Strategy

At Flyline Search Marketing, there are just certain parts to our business that we have found to be absolutely essential in helping other businesses advertise, and that comes down to having an effective social media strategy where potential customers and current clientele can be targeted more accurately than the costly advertising programs of the past.

The move toward social media as the primary marketing strategy is actually producing greater results for small businesses that can find both local and national customers that are looking for the products and services they offer more so than was possible before search marketing media and mobile advertising strategies.

The Break Down on SEO

Search Engine Optimization (SEO) is a marketing procedure that through a complicated algorithm and the use of some state of the art programs. These programs allow us to help better position your business page on the web in a location that is more accessible by the people.

Through our search marketing platforms with the proper use of SEO in combination with other state-of-the-art procedures, we can work to turn your business into an empire online.

There are multiple parts to a proper SEO platform. These include things like Google AdWords. This is an advertising pay-per-click (PPC) style program offered through us as a certified partner of the Google AdWords program.  

Of course, we also offer the same style of program with other search engines like Yahoo and Bing to name a few examples.

At Flyline Search Marketing, we specialize in taking a business’s online presence (previously present or not) and making a real imprint in the cyber world on the right customer base. Our procedures are not only tried and true, but they are proven to be quite affective.

If you need convincing, just check out our testimonial page to see for yourself. While you are there, why not just check out our whole site and see all of the great services we offer, which are all geared towards and proven to helping your business get noticed and grow.

How YouTube Can Help Your Business and Engage Your Target Audience

If you have read our past blogs, then you know just how much we, at Flyline Search Marketing, believe in the power of social media, Internet marketing, search engine marketing and social networking platforms.

Of course, there is a good reason for this: it works! Numerous studies and statistics point to the Internet and mobile channels as the locations of choice for today’s consumer to get their information, find trusted retailers or service providers, and make their purchase decisions. 

In today’s blog post, we are going to cover a couple strategies related to this belief and focus on a very powerful tool among the social media platforms: YouTube.

 Go Viral

Remember the countless cat videos, the cute and adorable babies, or that angry lady that wanted French fries at 6am? We do and so does everyone else. 

When you use YouTube, you are posting a video that can be potentially viewed by millions of people.

Thanks to social networking though, this can be done and achieved more simply. Take a small business that cannot afford television advertising, through YouTube you don’t even really need it. 

You can make a video, advertise your product or service, and be funny and entertaining. The after uploading it, share it with the company Facebook, Twitter, Pinterest (Insert Social Networking site here) accounts and then your fans, customers, and others can enjoy it.

Of course, don’t stop with just a commercial. Advertising is great, but do you want to know what the people really like? They like information. 

Google has made its fortune simply off people searching for ways to get things done – obviously, not everything is do it yourself.

However, there are some little things that really are and this is where you can gain the competitive advantage. If you run a service company, it is imperative that you have tutorials and such for simple fixes. 

Doing this shows that you care and treating customers like people can make all the difference in the world.

A Picture Speaks a Thousand Words

Then, what does a video speak? At Flyline Search Marketing, we specialize in Internet Marketing strategy development and execution, including the creation of professional YouTube Videos for our clients.

Don’t take our words for it though; check these videos from our client Carithers Flowers out today. Then you will see just how well marketing with YouTube can work. Remember that, at Flyline Search Marketing, our business is that we strive to bring the very best business to your business.

Commit to Social Media: Long-Term Results will Follow

We live and breathe social media at Flyline Search Marketing, so our blog posts are dedicated to helping our readers learn how to maximize what social media can do for their businesses. 

Having a proper social media platform to promote your business is one of the best ways to attract a long-term and loyal customer base.

What makes social media stand out from the rest? What is it that makes it better than PR, sign advertising, or even TV or radio marketing? At Flyline, we believe that social media is the very best because of the relationships you can potentially build with your blog readers, Facebook fans, and even Twitter followers.

Commitment Issues

Commitment is not just something people face in relationships; they also have a hard time committing to the use of social media as a business owner. The biggest challenge to committing to use social media is the amount of time it seems to take.  

Often, you will hear a business owner say, “I don’t have time,” or “I don’t see the results fast enough to bother with it.”

And, those arguments are certainly valid. While it is certainly understandable that a business owner’s life is quite hectic, we cannot begin to stress just how much this is the wrong perspective about social media. 

The bottom line is that social media really is a mandatory form of marketing in the 21st century.

Common Mistakes

Forbes draws this fact out pretty well. In a recent article on social media, they talk about blogs that don’t engage the reader and businesses that turn off their readers because the blogs and posts make them feel like nothing more than a statistic.

At Flyline, we couldn’t agree more .When writing a blog post, you cannot make it all about your business. You can’t just advertise a service special and talk about how awesome you are, but, at the same time, you cannot just ramble on about the first time you had to call out an electrician or some other story.

With social media, whether it is blogging, posting, or even advertising a special, you must find a middle ground – one that gives the reader a chance to put forth their opinion. 

Here are some ideas:

• Engage the reader with a story, but stay on point.
• Advertise to the reader but offer helpful tips and solutions to their problems, which is a must for any service business as it saves them a little money and won’t waste your technician’s time.
• Most importantly though, you need to be committed and if that means hiring a social media specialist or creating your own team within the business, then do it.

With social media you can’t go in half baked, you have to go all the way and with that you will see long-term results.

The Ins and Outs of Remarketing

Imagine this: you are at your computer and pull up a Google search or some other search engine you like to use when looking for a product or service. You type in 'outdoor sports during the summer' and within a fraction of a second a list of different sites pop up, advertising everything from rock climbing to paintball.


You then put the mouse over an outdoor stores website and click on it, visiting the company’s homepage. You are greeted with a picture of some ripped guy tree climbing and some clever slogan explaining why this company is the best in outdoor sports products, gear, and attire.

After some debate, you decide to keep browsing and escape the page by clicking the back button and go to the paintball site only to be shocked by an ad from the very site you were just on. What just happened?

In a word, it’s remarketing and it’s a way for you, as a business, to remind potential customers that you are still there even after they travel to other sites but your ad might encourage them to come back.

Remarketing in a Nut Shell
Here’s how remarketing works. You searched Google for outdoor sports stuff and went on their website, which then told the coding of the website that you might be interested in buying something but then you left to look elsewhere.

Thanks to many sites requiring enabled cookies to 'properly display' the Google AdWords program (or other similar marketing program), technology allows a business to follow you and display visual incentives in the form of ads in order to convince you to come back to the original website.

The Remarketing Setup
This is an excellent way to stay on the top of people’s minds as they shop and do their research with various sites. These potential customers are more likely to return if you make it easy for them like clicking on an ad rather than recreating their search and trying to remember the name of the company they first visited.

Working with a certified Google AdWords partner like Flyline Search Marketing can help you take advantage of the benefits found with Remarketing.

This is also a way to expand your Internet Marketing strategies with new tactics that enhance your ongoing efforts by adding a blog, social media marketing tactics like a Facebook fan page or Twitter account, press release program and ongoing SEO-driven content updates.