Google AdWords and Remarketing

Google offers remarketing, which is a way to reach people who had been on your website and show them ads that remind them of you on other website or as part of a Google search as well as remarketing for mobile apps and dynamic remarketing for those who have a Google Merchant Center account.

 t’s a way to remind customers who you are, what you offer, and a way to get back to your website to reconnect and potentially buy on this visit.

All remarketing involves is a piece of code known as a remarketing tag that you put on each page of your website so that anyone that visits that page can be added to your remarketing lists. You can use different lists that offer different messages that will appeal to the consumers on a particular list.

Remarketing is recommended for those who want to drive sales activity on their website or into their store as well as for those who are looking to promote brand awareness and grow their overall customer base. 

Remarketing also works to increase the return on investment on existing Google AdWords campaigns. Each remarketing list can be adjusted and tailored to suit a certain audience or product as well to further enhance your position and revenue.

Flyline’s Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing, you also receive a remarketing campaign as part of the program, which supports your overall marketing efforts.

We use our MCC agency account to generate Google remarketing codes and insert them onto various pages on your website that we want to monitor. 

As website visitors come to your website and visit these specific pages, the Google remarketing code captures their IP address and deposits them into an audience bucket.

This audience bucket is then attached to the Google AdWords remarketing campaign. Our program designers then build Google display ads and/or upload image ads provided by you if you wish to include motion elements in your ads. 

The remarketing campaign is then geo-targeted to pursue these IP addresses from the audience bucket so that these potential customers may be convinced to revisit your website.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind brand awareness for companies that have used this Internet marketing tool. 

The results have included increased sales conversions across all of our clients and their industries. 

E-Commerce Firms and Flyline Search Marketing Make the Perfect Team

There are a number of reasons why e-commerce companies and Flyline Search Marketing make such a great team:

• Flyline understands the challenges that e-commerce companies face in terms of attracting customers, developing a targeted marketing program, and tracking results.
• Flyline offers better rates and value for what the e-commerce gets in terms of return on investment. This means that they do not have to worry about spending tens of thousands of dollars each month to get results from Internet Marketing. Instead, we offer an affordable way to get the most leverage from online marketing.
  
• We see ourselves as a team member so we are fully vested in your success because it determines our success as well. We also understand what being a team player means, including producing results, participating in strategy, and regularly communicating to generate new ideas and ensure we are on the same page.
• We are transparent when it comes to what we charge so you know we are not pocketing the money as so-called fees. Instead, we are focused on quality and results because we know that it is better to be in it for the long term with our clients and generate ongoing results than it is to try and make a fast buck at our clients’ expense.
  
• Our team has the experience, skill, and expertise to know how to make your e-commerce business better. They have researched and studied all types of e-commerce businesses. And, when they do not know, they ask you and enjoy learning about your business first-hand. We are not here to tell; we are here to listen and work with you.
• Our results for other clients illustrate how we are a great team member for e-commerce companies. Whether it is our florist clients, an online pest control store, gym, auto dealership or a property management company, we can show quantitative results in terms of shopping cart transactions, campaigns, ad groups, keywords used, sales conversions and online traffic – and not just for one month but for month after month, including incrementally increasing revenue for our clients.

Are you ready to find out how having us on your team can make the difference in all of your marketing efforts. Contact us now to learn more!

An Internet Marketing Consultant You Can Trust

You and your business can benefit greatly from working with an Internet Marketing consultant, but it has to be someone that you can trust to do a good job and provide you the best return on your investment as possible. 

You also want to make sure that they are going to be a partner that is with you for the long term and one that you know makes the best decisions on your behalf.

Ethics

There are many ethical ways to use the Internet for marketing commonly known as white hat techniques. It is important to have an Internet Marketing consultant who is ethical and knows the right way to promote a business online. 

These right ways include all the typical Internet Marketing tools as well as social bookmarking, blog commenting, and article writing. Then, there is also link building and video posting. The Internet Marketing partner you want to work with will provide you with a comprehensive plan that involves a balanced number of tactics to get your business noticed.

Expertise

Your Internet Marketing consultant should know how to incorporate social media, including what platforms work for your business, what type of content is relevant, and how to track what is said on those pages or channels. 

Your Internet Marketing consultant needs to include social media as a component of what they are doing for you and show you that they are experts at it.

A Plan 

Finding the right Internet Marketing consultant depends on what you want to achieve for your business. If you’re looking for general marketing assistance, many consultants may help you. However, if you are a niche business like a florist, auto dealership, gym or fitness center, or other type of local business, it is important to select an Internet Marketing consultant that has knowledge in these areas or can show a client list in these areas.

Performance Measurements 

If an Internet Marketing program is never measured, there is no way to know what could be improved or if there are any areas that are being missed. 

That’s why an Internet Marketing consultant should be able to produce reports and illustrate quantitative findings about various social media campaigns, PPC campaigns, press release distribution and website visitors in order to understand more about the target audience and what they do and do not respond to.

 
Cost

There are many Internet Marketing agencies out there that charge various rates and fees. It is important that the Internet Marketing consultant you select illustrate what the fees are for and what is included as well as show results that justify that investment.

To learn more about how we work as your Internet Marketing consultant, check out more information here. 

Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops

Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results

Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program

Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!

If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

SEO Done Right: Tips and Tricks to Get Your Business Noticed

If you have been following us and our blogs over here at Flyline, then you probably understand the importance of Internet marketing and how like gears in machinery, each part serves a purpose to keep things rolling.

One of these gears is SEO or search engine optimization as it is technically known. Like its name suggests, SEO is a broad and generalized term for optimizing the search engine in your business’s favor. 

In other words, through proper uses of SEO, you can improve your website placement in a search engine, such as Google.

Of course, if you do it wrong, you can actually hurt your website placement or make it nearly impossible to find, which is why you should leave SEO to us at Flyline because we do SEO the right way.

Let Flyline Optimize Your Business Today

Our sole focus is promoting all types of businesses around the country through both offline and online placement.  

This is done through many ways -- from building a social media presence to creating blogs and press release programs as well as handling the more technical side of things by utilizing various strategies that involve SEO.

Out with the Old

Go on and put the strategies of the past in your rear view mirror. Search engines are quite smart and are now programmed to sniff out the organic marketers -- that very same organic marketing that worked a few years ago is now useless.

Thanks to pay per click (PPC) programs, it’s quite often that the business with the deepest pockets gets put on top of the search query.  While it doesn’t work exactly like that, there is a lot of truth to it as pay per click programs like Google AdWords are extremely powerful and great at making your business more visible, but Google AdWords can be customized to fit any budget.

In with the New

Of course, there are still ways to optimize your website to appear more easily when searched. It is called relevancy. Search engines are programmed to look for what is more relevant. Sure, pay per click helps to make your website further visible by the search engine, and we can help with this as well.

You do this by making sure your website has a lot of content relevant to your business. Our team of content writers can provide SEO-driven content that draws traffic to your site.   

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

Making Your Business Boom with SEO

Times are tight and people are cutting back with many only spending what they have to and saving the rest to ensure the right amount of cash flow to get through these unpredictable economic times.

It’s understandable when the economy is tanked. Even though there has been some improvement it’s still pretty bad. 

Things look pretty grim for all your small business owners out there, but this simply means a new approach to marketing that can help grow your business even in the toughest of economies.

A Social Media Strategy

At Flyline Search Marketing, there are just certain parts to our business that we have found to be absolutely essential in helping other businesses advertise, and that comes down to having an effective social media strategy where potential customers and current clientele can be targeted more accurately than the costly advertising programs of the past.

The move toward social media as the primary marketing strategy is actually producing greater results for small businesses that can find both local and national customers that are looking for the products and services they offer more so than was possible before search marketing media and mobile advertising strategies.

The Break Down on SEO

Search Engine Optimization (SEO) is a marketing procedure that through a complicated algorithm and the use of some state of the art programs. These programs allow us to help better position your business page on the web in a location that is more accessible by the people.

Through our search marketing platforms with the proper use of SEO in combination with other state-of-the-art procedures, we can work to turn your business into an empire online.

There are multiple parts to a proper SEO platform. These include things like Google AdWords. This is an advertising pay-per-click (PPC) style program offered through us as a certified partner of the Google AdWords program.  

Of course, we also offer the same style of program with other search engines like Yahoo and Bing to name a few examples.

At Flyline Search Marketing, we specialize in taking a business’s online presence (previously present or not) and making a real imprint in the cyber world on the right customer base. Our procedures are not only tried and true, but they are proven to be quite affective.

If you need convincing, just check out our testimonial page to see for yourself. While you are there, why not just check out our whole site and see all of the great services we offer, which are all geared towards and proven to helping your business get noticed and grow.

Commit to Social Media: Long-Term Results will Follow

We live and breathe social media at Flyline Search Marketing, so our blog posts are dedicated to helping our readers learn how to maximize what social media can do for their businesses. 

Having a proper social media platform to promote your business is one of the best ways to attract a long-term and loyal customer base.

What makes social media stand out from the rest? What is it that makes it better than PR, sign advertising, or even TV or radio marketing? At Flyline, we believe that social media is the very best because of the relationships you can potentially build with your blog readers, Facebook fans, and even Twitter followers.

Commitment Issues

Commitment is not just something people face in relationships; they also have a hard time committing to the use of social media as a business owner. The biggest challenge to committing to use social media is the amount of time it seems to take.  

Often, you will hear a business owner say, “I don’t have time,” or “I don’t see the results fast enough to bother with it.”

And, those arguments are certainly valid. While it is certainly understandable that a business owner’s life is quite hectic, we cannot begin to stress just how much this is the wrong perspective about social media. 

The bottom line is that social media really is a mandatory form of marketing in the 21st century.

Common Mistakes

Forbes draws this fact out pretty well. In a recent article on social media, they talk about blogs that don’t engage the reader and businesses that turn off their readers because the blogs and posts make them feel like nothing more than a statistic.

At Flyline, we couldn’t agree more .When writing a blog post, you cannot make it all about your business. You can’t just advertise a service special and talk about how awesome you are, but, at the same time, you cannot just ramble on about the first time you had to call out an electrician or some other story.

With social media, whether it is blogging, posting, or even advertising a special, you must find a middle ground – one that gives the reader a chance to put forth their opinion. 

Here are some ideas:

• Engage the reader with a story, but stay on point.
• Advertise to the reader but offer helpful tips and solutions to their problems, which is a must for any service business as it saves them a little money and won’t waste your technician’s time.
• Most importantly though, you need to be committed and if that means hiring a social media specialist or creating your own team within the business, then do it.

With social media you can’t go in half baked, you have to go all the way and with that you will see long-term results.

Finding a Perfect Fit: A Guide to Choosing the Right Search Marketing Company

Do you own a business? Is it big or is it small? Do you want it to grow into a corporation or keep it the way it is?

If you answered yes to any, all, or some of those questions, then chances are you know what it means to keep a business going in this technology age we live in.
Having an online presence is no longer something you do to put business a step ahead of the competition but rather it is necessary for your company’s survival.

So you got yourself a website or at least a blog, but without usage of proper advertising and a marketing strategy, chances are you will find your website’s traffic to be as desolate as some desert road. That’s when you need to consider a different approach.

Using Search Marketing
You can have a website, you can actively blog, and you can post update after lengthy update on your businesses Facebook page.

However, if the only thing your customers have to find you online with is a business card or billboard, then the fact is that all the online activity in the world will be of little help to you.

Then what do you do? When everyone else seems to be able to, why can’t you? While the details are complex, the answer in itself is simple: search marketing. And, that’s something the Flyline team excels at.

As the search marketing experts, we can take your website and put it on the front page of Google as well as other major search engines for relevant search inquiries.

With our extensive knowledge in social media as well as search engine optimization, we can not only increase your business’s web traffic, but we can also increase your blog, Facebook likes, and even Twitter followers.

Through Flyline’s targeted search marketing program, we can equip the online part of your business with all the tools it needs -- from hosting and creating the website and social media ‘fan’ pages to using the very effective pay per click system. All of the processes and more are just what your company needs to really set off in the right direction.

We are the Perfect Fit
At Flyline Search Marketing, we speak confidently when we tell you that we are the ones you have been looking for at a price that aligns with your small business budget. Be sure to check our site for the many incredible testimonials we’ve received.

Flyline Search Marketing Expands Operations into California with Allen’s Flowers and Plants

At Flyline Search Marketing, we are always thinking of new ways to better serve you, the customer. Most recently though our achievement has not been some innovative form of marketing but rather the expansion of our company and the family of businesses we serve.

Entering new territory, we now have expanded into the San Diego area of California. Without your business and support, we couldn't have done this so we appreciate the confidence our customers place in our Internet Marketing, social media marketing, and SEO expertise. This is part of our strategy to assist a wider audience of small to medium-sized businesses that will be able to leverage the benefits of an Internet Marketing program.

We are already adding representatives in key locations across the United States to address the local marketing needs of businesses that are looking to leverage the tremendous potential of SEO, social media marketing, and Internet marketing tactics but may lack the expertise and experience in those areas.

About Allen’s Flowers and Plants
We want to welcome Allen’s Flowers and Plants into the Flyline family. They have over 30 years of experience and a reputation for the freshest, world-class flower arrangements, memorable events, and unsurpassed service, Allen's Flowers and Plants continues to be recognized year in and year out as San Diego's best florist.
They are a second generation family owned company and have a worldwide online presence as well as three shops in and around San Diego.

Allen's Flowers has grown to be recognized as an industry leader and has been awarded a top 100 florist in the USA for the past four years. This award is one of the most prestigious in the industry with over 36,000 florists competing for the honor. Locally, Allen's Flowers has been selected as the best florist in San Diego by the readers of the San Diego Union Tribune and signonsandiego.com the past two years.

Allen's Flowers currently handles several hotels and catering companies in San Diego and is most proud of serving as a preferred florist for the San Diego Convention center. For more information, please visit their site to learn more!

Wide Range of Internet Marketing Services
Flyline Search Marketing will execute on a comprehensive Internet Marketing plan for Allen’s Flowers, including Google AdWords, Yahoo/Bing Sponsored Search, Website Design and Content Management Support, Public Relations and SEO Guidance.

This plan will be rolled out over the course of many months and focus on driving additional traffic to Allen’s Flowers through online and traditional marketing channels.
Working with Allen’s Flowers helps us to build on our long-standing experience with the florist industry as we help People’s Flowers in New Mexico and Carithers Flowers in Atlanta, Georgia.

This has helped us to create an effective custom plan for Allen’s Flowers based on our understanding of the florist market, florist customer demographics, and specific florist SEO terms that deliver the greatest return for their marketing dollars.