Flyline’s State-of-the-Art Florist Marketing Program

Our innovative florist marketing program delivers. Just ask the award-winning, nationally acclaimed florists that we work with all over the United States, such as Carithers Flowers in Atlanta, Allen’s Flowers & Plants in San Diego, Peoples Flower Shops in Albuquerque, Allen’s Flower Market in Long Beach, Flowerama Columbus in Columbus, and Allen’s Flower Market of Reseda. They have achieved incredible results with our Internet Marketing program.

Sales Results from Paid Search

Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27, 070 total sales conversions from paid search for our floral industry clients.  

Sales Results from Organic Marketing

Since January 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve.  

Generating these Incredible Results 

These results come from delivering highly effective advertising and marketing programs for florists that have local, regional, or national floral design centers. To design our floral Internet Marketing program, we first conducted extensive research. Then we deployed the program for our first floral client in 2009.

Our floral marketing program includes Google ecommerce analytics, conversion tracking, and call tracking and recording to gather performance results information. Using this live performance data, our team can refine our tactics, bidding strategies, and overall approach to further improve the results.

Here is an overview of what you can achieve if you sign on for one a florist Internet Marketing program:

• An immediate increase in sales transactions;
• Sustainable revenue growth year after year;
• A steady lead stream to lower dependence on orders from FTD and Teleflora;
• A comprehensive marketing approach that drives website sales, call in sales, walk-in’s, and event and wedding sales;
• Professional SEO that optimizes your website to deliver increased organic placement opportunities on the major search engines;
• Increased brand awareness; and
• Improvements in your keyword and page ranking along with natural link building from social media marketing, blogging, and public relations.
  

In addition, we offer exclusivity so when you sign on with us you will know that we are not working with your competition down the street. We only work with one florist per geographical region. That means we are focused solely on getting results for you.

Ready to learn more? Contact us today to see what we can do for your flower shop business.

An Internet Marketing Consultant You Can Trust

You and your business can benefit greatly from working with an Internet Marketing consultant, but it has to be someone that you can trust to do a good job and provide you the best return on your investment as possible. 

You also want to make sure that they are going to be a partner that is with you for the long term and one that you know makes the best decisions on your behalf.

Ethics

There are many ethical ways to use the Internet for marketing commonly known as white hat techniques. It is important to have an Internet Marketing consultant who is ethical and knows the right way to promote a business online. 

These right ways include all the typical Internet Marketing tools as well as social bookmarking, blog commenting, and article writing. Then, there is also link building and video posting. The Internet Marketing partner you want to work with will provide you with a comprehensive plan that involves a balanced number of tactics to get your business noticed.

Expertise

Your Internet Marketing consultant should know how to incorporate social media, including what platforms work for your business, what type of content is relevant, and how to track what is said on those pages or channels. 

Your Internet Marketing consultant needs to include social media as a component of what they are doing for you and show you that they are experts at it.

A Plan 

Finding the right Internet Marketing consultant depends on what you want to achieve for your business. If you’re looking for general marketing assistance, many consultants may help you. However, if you are a niche business like a florist, auto dealership, gym or fitness center, or other type of local business, it is important to select an Internet Marketing consultant that has knowledge in these areas or can show a client list in these areas.

Performance Measurements 

If an Internet Marketing program is never measured, there is no way to know what could be improved or if there are any areas that are being missed. 

That’s why an Internet Marketing consultant should be able to produce reports and illustrate quantitative findings about various social media campaigns, PPC campaigns, press release distribution and website visitors in order to understand more about the target audience and what they do and do not respond to.

 
Cost

There are many Internet Marketing agencies out there that charge various rates and fees. It is important that the Internet Marketing consultant you select illustrate what the fees are for and what is included as well as show results that justify that investment.

To learn more about how we work as your Internet Marketing consultant, check out more information here. 

Florists Boost Sales This Valentine’s Day Thanks to Our Comprehensive Internet Marketing Program

In checking in with our florist clients from around the country, they are reporting record sales this year and attribute much of the increase to their ongoing comprehensive Internet Marketing programs with us. 

We are, of course, thrilled that our clients are happy and understand how the wide range of Internet Marketing tools and platforms are working to attract their target audience, increase leads and conversions, and drive revenues up.

A Winning Formula

Our winning formula consists of multiple tactics:

• Our lead generation program with Google AdWords targets the consumer who is undertaking research about the best florist to use and the shopper who is ready to buy whether that is for Valentine’s Day or any other upcoming special occasion. The campaigns focus on what our florist clients know in terms of their specialized knowledge and how they can solve problems for their customers whether those are what to buy, how much to spend, or even information about flowers and how to care for them. We have built a significant database of keywords that help florists throughout the year capture more leads.
• Our Facebook pages for florists have won a huge response from consumers who enjoy all the pictures and videos, decorating and gift ideas, and exclusive promotions. Other social media platforms are driving customers to our florist clients, including YouTube channels, Pinterest boards, and Tweets.
  
• Florists have also noted that their redesigned websites are making a significant difference in attracting customers. They see a real competitive advantage to their sites, including regular content updates, stunning photographer, enhanced features and functionality, and ease of navigation.
• Another differentiating factor with our Florist Internet Marketing programs has been the focus on public relations platforms, including blogging, articles, and press releases that build brand reputation as a thought leader in the florist industry, further setting them apart from the competition.
• The exclusivity aspect of our Internet Marketing programs is also a critical success factor for these clients because they receive our exclusive attention in their geographical area. We are not working with them and their competition, so our focus is entirely on their needs and success.
  
• Lastly, not enough can be said about the value of the personal touch that Flyline provides. Our staff personally connects with and meets with clients in person on a regular basis, including weekly phone calls to report feedback, results, and recommendations for improvement. Our clients note that this is so important to them, especially after some had previously used Internet Marketing agencies that they never heard from let alone met in person.

If you are ready to see significant increases in traffic, orders, and revenue, it’s time to contact Flyline!

Specializing in Internet Marketing for Floral Design Firms

Offering turn-key Internet Marketing solutions for floral design firms, including florists from across the country, we are the choice for flower shops that seek a comprehensive approach to their marketing efforts and one that delivers significant measurable results.

We have a number of floral design clients that can testify to the success of our Internet Marketing programs for florists:

• Cartithers Flowers has been voted “Best Florist” in Atlanta, Georgia 14 consecutive times from 2000-2013.
• Allen’s Flowers & Plants of San Diego has been voted “Best Florist” in San Diego four consecutive years in a row from 2010 to 2013.
  
• Allen’s Flower Market of Long Beach was voted “Best Florist” in Long Beach in 2012.

The Benefits

Our other florist clients, including Peoples Flower Shops of Albuquerque, have also received accolades in their cities, noting the enhanced brand reputation is just one of the many benefits we offer our floral design clients. 

Other advantages include:

•  Increased website traffic
• Growth in organic sales transactions
• Sustainable revenue
•  Steady lead streams

More Time with Customers and Your Daily Business Needs

Taking care of all the marketing and Internet marketing tactics for you means that you have more time to focus on your daily operations, including customer service and adding that personal touch to every customer’s experience.

That reinforces the Internet Marketing efforts and helps any word-of-mouth or social media marketing on the part of your customers when they tell colleagues, friends, and family members about their incredible experience with your flower shop.

A Florist Internet Marketing Program Waiting for You!

You will be positioned to effectively dominate your target audience regardless of whether they are seeking to compete locally, regionally, or nationally. 

Our tried and tested strategy ensures the precise blend of lead generation tools, including Google AdWords; Social Media Marketing platforms, such as Twitter, Facebook, and YouTube; and proven SEO organic techniques with other content-driven tactics like Blogging and public relations message through news releases. We also offer a resource center and graphic design services to further your marketing efforts.

You can also enjoy exclusivity in your area, which means that we will only focus on you and not work with other florists in your immediate vicinity. This means that you can enjoy our complete attention on your needs and specialized Internet Marketing campaigns.

Ready to see for yourself what our other florist clients enjoy? Contact us now to learn more!

Grow Your Customer Base through SEO, Google AdWords, Content Marketing and Social Media Marketing

Although businesses can still grow their customer bases through traditional marketing strategies, more small and medium-size business owners are realizing the value of investing in Internet Marketing strategies to better target their customers and potential customers.

  

Using online marketing strategies, including search engine optimization, social media marketing, content marketing and Google AdWords, are especially important when research shows that more consumers use their computers, tablets, and smartphones to research and shop than ever before. In using online channels, customers also expect more engagement and conversation with the companies they are doing business with, so incorporating these strategies helps you get close to your audience, get to know them, and learn about their needs and wants.

There are so many channels that consumers and businesses are now using that comprise social media, such as LinkedIn, Twitter, YouTube and FAcebook. If you want to get your information in front of these targets, you need to be on these sites, offering relevant content and answering their questions through a social media marketing strategy.

Beyond just blogging and putting up Facebook posts, you need to do direct advertising like Google AdWords to get the attention of prospective customers while they are doing online searches so they can learn about you. This is also targeted at specific demographics that would be interested in what you are offering as a product or service rather than putting ads out there and hoping someone that might be looking for what you have might see it. The targeted ad approach of Google AdWords is both cost effective and results-oriented.

SEO also helps target the audience you want to reach and it can be incorporated in all aspects of your Internet Marketing strategy – from press releases, articles, blogs and other content to Google AdWords campaigns and social media marketing posts.

Another advantage of using online marketing strategies is that you can measure the results so much better than you can do with traditional marketing tactics. For example, Google Analytics provides a way to see how many people are clicking on ads or websites, where the users are coming from, and how long they stay on the ad or website. 

This helps a business better understand if their content marketing and campaigns are effective or if they should be changed to see if this results in more positive reaction and sales.

Although these strategies can all be designed to build your audience and increase your customer base, you do know how to use each one correctly and invest the time and energy into learning each one and staying up-to-date on any changes.

If you cannot do this, the strategies will not magically work on their own. That’s why you should consider partnering with a seasoned Internet Marketing agency that can do all of these strategies for you the right way so you can focus on taking care of the more customers that will follow. 

Put Your Internet Marketing Needs in Our Capable Hands

As you know firsthand, running a business is a 24/7/365 effort where it always feels as though some aspect is getting neglected. 

Usually, it tends to be marketing because it takes a lot of time just to implement it let alone know what works best and what has changed with marketing trends and consumer preferences since the last campaign.

Without a comprehensive Internet Marketing program, many businesses are missing out on customers and revenue, giving it away to their competition that has discovered that it pays to invest in an Internet Marketing agency partner who can create, implement, manage and track an Internet Marketing program for them.

Just think what you could accomplish if you had a partner like Flyline Search Marketing who can do it all for you while you focus on your core capabilities and enjoy the additional website traffic, brand recognition, customer base and revenues.

Here’s what our comprehensive Internet Marketing programs include:

• Google AdWords campaigns from a certified Google AdWords service provider;
• Search Engine Optimization, which is a critical component of any Internet Marketing program and one where the rules are constantly changing so our team stays on top of all the new requirements to deliver the best SEO services;
• Website design that is world class and comes with a Customer Management System for real-time content updates, photos, videos and more;
• Social Media Marketing, including all the major platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest;
• Public Relations, including press release creation and distribution;
• Blogging and article development for regular and relevant content;
• Media Buying and Consulting to provide guidance on traditional marketing tactics, including radio, television, yellow pages, billboard and more; and
• Feedback and measurement of all tactics and campaigns to deliver quantitative findings about how your Internet Marketing program is doing and if changes are necessary.

Beyond all these components, each has been market tested on all types of clients across the country, including our key focus industries like florists, auto dealerships, gyms and fitness centers, plumping and septic companies, and climate controlled and traditional self storage firms.

Our website contains numerous success stories and testimonials that attest to the degree of success our clients have achieved in partnering with Flyline.

Now it’s your time to find out how much we can do for your business!  Right now, we are offering a $100 credit toward Internet Advertising for any new client that signs an Internet Marketing contract with us! 

Address Smartphone Usage Growth among Customer Base with Google AdWords’ Mobile Targeted Campaigns

Smartphone usage has never been higher, and research firms indicate that usage will only continue to grow among all demographics. 

This blog post provides some interesting insights into smartphone usage as well as explains why today’s businesses should use Google AdWords mobile targeted campaigns to target and reach their audience on the platform they are using most or risk losing out to the competition.

Statistics about Smartphone Usage

According to comScore, a digital research firm, and research released in September 2013, there are 143.3 million U.S. smartphone users with ongoing growth and market penetration among all smartphone brands set to continue growing.

Consumers are relying on their smartphones more to do more of the things they used to do on their laptops or personal computers. These activities include conducting searches for information, using social media sites, and shopping and making purchases.

Among the top web properties on smartphones, comScore found that Google sites ruled, including Google searches, Google Shopping, and Google Maps.

Why Use Google AdWords’ Mobile Targeted Campaigns

The fact that consumers are using their smartphones to make decisions and relying on Google for so many searches and shopping experiences, there are many compelling reasons to incorporate Google AdWords’ mobile targeted campaigns into your Internet Marketing strategy.

That’s because these campaigns specifically target consumers who use their iPhones, Androids, or other smartphone device to search the web for products and services.

This is especially important to do during the holiday season where consumers are used to checking for information on products and services while on-the-go and in-between retail locations as they hunt for deals and promotions. You want them to find you before they turn to your competition.

Flyline Search Marketing is Your Google AdWords Partner

Flyline Search Marketing’s AdWords program managers know how to create results-oriented Google “Mobile Targeted” campaigns that target your customer and potential customer base, convincing them to click to your website and increase your call-in and online sales conversions. 

Our Google AdWords team has been certified by Google, which means you can be confident that they have the experience and know-how to get you the best return on your Internet Marketing investment.

Interested in learning more how these Google AdWords mobile campaigns could help you attract more business through the holiday and beyond? Contact us now!

What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!

SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!