Internet Marketing – The Most Valuable Tool for the Holiday Season!

If you have been in any retail store recently, you most likely have already seen Christmas decorations and heard the piped in Christmas carols. 

There are already holiday sales long before even Black Friday arrives. In recent years, Cyber Monday has become just as big, and many websites are already advertising their holiday promotions

As a retailer or service provider, you surely do not want to be left behind and find your target audience shopping elsewhere because you have not started your holiday campaigns as part of a comprehensive Internet Marketing program for your Albuquerque business.

Albuquerque Internet Marketing Programs

As one of our office locations, the Flyline Search Marketing team has been serving many clients in the Albuquerque and Rio Rancho area since 2008. We have had the opportunity to serve many well-known and respected businesses in the Albuquerque area, including Peoples Flower Shops, Indigo Mortgage, Linton & Associates, Advanced Mailing Services and Melloy Dodge.

Each of these Albuquerque businesses have reaped a return on investment in our Internet Marketing programs, including enhanced brand recognition throughout New Mexico, a greater customer base, and increased revenues.

 As a full-service Internet Marketing agency and Google AdWords Certified Partner, here is what we can include in a comprehensive program that we create for you:

• Google AdWords Advertising Services
• Google Analytics Tracking
• Google Conversion Code
• Monthly or Weekly Report From the AdWords Platform
• A Password Restricted Reports Page on our Website
• Flat Fee Monthly Management Service Fee

Additionally, your Albuquerque Internet Marketing program can include:

• Yahoo/Bing Sponsored Search
• Website Design
• SEO
• Social Media Marketing
• Blogging
• Press Releases and Press Release Distribution
• Video Creation and YouTube Account Services

Albuquerque Promotions

To get you started, we have two promotions:

• $100 in free Google AdWords advertising for new clients who sign up for a 12-month service agreement; and
• If you are an auto dealership, Flyline Search Marketing is interested in partnering with you and now offers exclusivity, a $500 Google AdWords credit, and our comprehensive Internet Marketing Program.

Are you ready to see what type of results we can create for you through our Albuquerque Internet Marketing programs? Contact us today to learn more!

What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!