Address Smartphone Usage Growth among Customer Base with Google AdWords’ Mobile Targeted Campaigns

Smartphone usage has never been higher, and research firms indicate that usage will only continue to grow among all demographics. 

This blog post provides some interesting insights into smartphone usage as well as explains why today’s businesses should use Google AdWords mobile targeted campaigns to target and reach their audience on the platform they are using most or risk losing out to the competition.

Statistics about Smartphone Usage

According to comScore, a digital research firm, and research released in September 2013, there are 143.3 million U.S. smartphone users with ongoing growth and market penetration among all smartphone brands set to continue growing.

Consumers are relying on their smartphones more to do more of the things they used to do on their laptops or personal computers. These activities include conducting searches for information, using social media sites, and shopping and making purchases.

Among the top web properties on smartphones, comScore found that Google sites ruled, including Google searches, Google Shopping, and Google Maps.

Why Use Google AdWords’ Mobile Targeted Campaigns

The fact that consumers are using their smartphones to make decisions and relying on Google for so many searches and shopping experiences, there are many compelling reasons to incorporate Google AdWords’ mobile targeted campaigns into your Internet Marketing strategy.

That’s because these campaigns specifically target consumers who use their iPhones, Androids, or other smartphone device to search the web for products and services.

This is especially important to do during the holiday season where consumers are used to checking for information on products and services while on-the-go and in-between retail locations as they hunt for deals and promotions. You want them to find you before they turn to your competition.

Flyline Search Marketing is Your Google AdWords Partner

Flyline Search Marketing’s AdWords program managers know how to create results-oriented Google “Mobile Targeted” campaigns that target your customer and potential customer base, convincing them to click to your website and increase your call-in and online sales conversions. 

Our Google AdWords team has been certified by Google, which means you can be confident that they have the experience and know-how to get you the best return on your Internet Marketing investment.

Interested in learning more how these Google AdWords mobile campaigns could help you attract more business through the holiday and beyond? Contact us now!

Internet Marketing – The Most Valuable Tool for the Holiday Season!

If you have been in any retail store recently, you most likely have already seen Christmas decorations and heard the piped in Christmas carols. 

There are already holiday sales long before even Black Friday arrives. In recent years, Cyber Monday has become just as big, and many websites are already advertising their holiday promotions

As a retailer or service provider, you surely do not want to be left behind and find your target audience shopping elsewhere because you have not started your holiday campaigns as part of a comprehensive Internet Marketing program for your Albuquerque business.

Albuquerque Internet Marketing Programs

As one of our office locations, the Flyline Search Marketing team has been serving many clients in the Albuquerque and Rio Rancho area since 2008. We have had the opportunity to serve many well-known and respected businesses in the Albuquerque area, including Peoples Flower Shops, Indigo Mortgage, Linton & Associates, Advanced Mailing Services and Melloy Dodge.

Each of these Albuquerque businesses have reaped a return on investment in our Internet Marketing programs, including enhanced brand recognition throughout New Mexico, a greater customer base, and increased revenues.

 As a full-service Internet Marketing agency and Google AdWords Certified Partner, here is what we can include in a comprehensive program that we create for you:

• Google AdWords Advertising Services
• Google Analytics Tracking
• Google Conversion Code
• Monthly or Weekly Report From the AdWords Platform
• A Password Restricted Reports Page on our Website
• Flat Fee Monthly Management Service Fee

Additionally, your Albuquerque Internet Marketing program can include:

• Yahoo/Bing Sponsored Search
• Website Design
• SEO
• Social Media Marketing
• Blogging
• Press Releases and Press Release Distribution
• Video Creation and YouTube Account Services

Albuquerque Promotions

To get you started, we have two promotions:

• $100 in free Google AdWords advertising for new clients who sign up for a 12-month service agreement; and
• If you are an auto dealership, Flyline Search Marketing is interested in partnering with you and now offers exclusivity, a $500 Google AdWords credit, and our comprehensive Internet Marketing Program.

Are you ready to see what type of results we can create for you through our Albuquerque Internet Marketing programs? Contact us today to learn more!

What is PPC and What Should You Know about It?

One of the many online marketing tools you may have heard about is PPC, also known as pay-per-click, advertising. This blog post provides an overview of what PPC is and what it can do for your business.

Defining Pay Per Click

PPC is defined as an Internet advertising model that is used to direct traffic to websites from their searches on search engines. When an ad is clicked, the advertiser must pay the website owner or search engine where that ad is posted as a banner advertisement.

The advertiser needs to select certain keywords or keyword phrases that are relevant to their target audience so that they can be more successful in leading the right traffic to their website.

There are two types of PPC, including flat-rate PPC and bid-based PPC. Flat-rate PPC involves the advertiser and publisher agreeing upon a fixed amount for each click that is made while bid-based PPC involves advertisers participating in a private auction hosted by the publisher to state a price that they are willing to pay for clicks.

While there have been some cases of abuse with click fraud, sites like Google have implemented automated systems to protect against this type of abuse.

How PPC Helps Your Marketing Efforts

PPC is a great strategy to include in your Internet Marketing efforts. It can help direct the right traffic to your website as well as provide good feedback about the cost effectiveness of your advertising campaigns so you can make adjustments, if necessary.

Let a Professional Handle PPC for You

While PPC is relatively straightforward to use, it may be that you are not sure or do not have the time to manage the online advertising program. Although there are many Internet Marketing agencies out there that are willing to do it for you, it is important to ensure you opt for a professional agency that has your best interests at heart and is committed to working with you over the long term.

For example, many PPC firms include their monthly management fee in the customer’s monthly advertising spend on the search engines. That causes a real hardship for a big e-commerce firm that needs to spend $5,000 to $25,000 per month on Google Pay Per Click.

Flyline Search Marketing is fast becoming the vendor of choice for e-commerce firms that are seeking great program performance at an incredible price. Flyline Search Marketing has a special e-commerce package that allows our larger clients to spend the money they need to in order to compete on Pay Per Click without worrying about 40% percent of their monthly spend amount ending up in the pockets of an Internet Marketing firm that doesn’t tell you what they are keeping out of the fees you pay.

Imagine turning your e-commerce program over to an Internet Marketing firm that charges less than $2,000 per month to custom design and maintain your Google program even if you are spending $25,000 monthly on Google advertising. Using one of the big PPC firms would cost you at least $25,000 x 40% = $10,000.  

Besides the value pricing, we deliver incredible results as well. For example, our team of professionals built a Pay Per Click program for a nationwide pest control e-commerce store that has generated on average 7,000 shopping cart transactions per month. Our Google Adwords Certified professionals created 20 active campaigns as well as built 117 ad groups, 154 Google Ads. and more than 2,100 keyword terms. You ask why only 2,100 keyword terms.  

Are you ready to experience similar results? Now is the time to contact us and get started on your PPC program!

Google AdWords and Pay Per Click Advertising. New Clients Receive $100 in Free Advertising to Get Started

One of the best ways to get noticed by your customers who are most likely on their tablets, laptops, or phones using Google to look up a product or service is to work with Google through their Google AdWords PPC advertising program.

This blog post explains why it is so important to select a Certified Google AdWords partner to work with to help you get the most from this online search marketing program.

Advantages of a Google AdWords Certified Partner

When you hear the word, certified, it tends to evoke the idea that the person attached to that certification has undergone training, has knowledge about what they are doing, and has collected some experience. That makes them more reliable and credible in your eyes.

So it goes with Google AdWords certification. While anyone could figure out how to use Google’s PPC advertising program, it is even better when that person – and team – has been trained and received a certification that says they have a certain level of knowledge and experience. This is more valuable as it can mean that your investment in their knowledge and experience will pay off.

Google doesn’t give out these certifications to just anyone. There is a framework for receiving this Google AdWords certification:

·         You must currently be managing a reasonably large portfolio of AdWords clients and have done so over an extended period of time.

·         Your client account overall spend level must meet program requirements and have done so for the most recent 90 day period.

·         You are required to take a series of exams, designed to ensure that you fully understand all aspects of Google AdWords, Analytics, Display Ads, Remarketing, AdWords Editor and more.

Other business owners also realize the advantages of working with a Google AdWords certified partner:

• Business owners found AdWords to be an extremely complex and elaborate advertising platform.
• They did not have enough time to learn all of the unique features that Google AdWords offers.
• Many stated that they spent considerable money bidding on keywords, but they realized that they did not have the automated tools needed to effectively identify the path to success.
• That’s when they turned to Flyline Search Marketing to handle their Google AdWords campaigns.

What We Do for You!

Here’s what we do when you start a Google AdWords program with us:

• Place your Google ads on the Google Search and Display ad networks in the top ad positions.
• Target your AdWords campaigns to the precise audience you choose.
• Include a Google remarketing program.
• Create Google “Mobile Targeted” campaigns to increase your call in sales conversions. These campaigns will specifically be targeted to people who utilize their I-phone, Android or smartphone device to search the web for products and services.
• Develop and deploy Google conversion code into the source code of our clients websites. This code helps us identify top performing keyword phrases that are driving sales conversions.
•  Integrate Google Analytics on your website and share actual Google program data with you.
• Add a call tracking and recording phone number to each Google Ad we run for your firm. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.

Ready to get started? We are offering $100 in credit for your Google AdWords program if you have not had an account with us before. Contact us now!

Breast Cancer Awareness

This month, Flyline Search Marketing client, Allen's Flowers & Plants, is planning to donate a portion of their sales proceeds to the American Cancer Society. October is "Breast Cancer Awareness Month" and we salute the fine folks at Allen's Flowers in San Diego for their generous gesture. If you prefer to donate directly to the American Cancer Society, you can utilize the link below.

Make A Donation

www.Cancer.org

SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!

How Facebook Fan Pages Benefit Your Business

Numerous technology and business publications have written about the reasons why a Facebook fan page can benefit a business.

For example, an article from Entrepreneur.com noted 10 key ways:

1. Establishes another platform on the Internet where your business can be found, seen, and talked about.
2. Drives traffic to your website.
3.  Improves your search engine optimization.
4.  Helps you engage with your target audience in an easy and FREE way.
5. Connects your company directly to your customers and fans.
6. Improves customer relations and offers a way to handle any issues immediately.
7. Creates brand evangelists who can virally share your business with others on your behalf.
8. Provides a way to listen and observe customers and their interests and opinions.
9. Delivers ROI-related metrics in an easy way rather than having to do the work yourself.
10. Allows you to study the competition in an easy and FREE way.
    

All of these reasons are excellent and very necessary for today’s businesses no matter what their industry or niche.

How Flyline Develops and Manages Your Facebook Fan Page

We build custom Facebook Fan Pages for each client that purchases our comprehensive Internet Marketing service package. 

The Facebook fan pages are interactive, video compatible, and can even be turned into an additional online retail store to complement your website retail platform.  

Here’s what we can do for you:

• Build and manage the main Facebook Fan page, including updating content, adding pictures and video content, and responding and managing comments.
• Create and manage custom fan tab pages. These tab pages further expand the amount of products, services, special offers and general information that you can share with your followers.
• Integrate your Facebook presence with your website so visitors to your website can easily like your Facebook page without having to migrate or make too many clicks.
• Track analytics on your Facebook fan page and include this with our other Internet Marketing analytics.

Our Value as Your Facebook Fan Page Manager

The total cost of our comprehensive Internet Marketing suite of services is generally far less than what most Internet Marketing pay-per-click (PPC) firms charge just for managing Google Adwords programs. We offer an incredible value as well as quantifiable results for all of our Internet Marketing programs.

To illustrate our work, we also have a portfolio of Facebook Fan pages that we have created for our clients so you can get an idea of what your page might look like.

Let’s get started! We’re available to answer your questions or start an Internet Marketing package for you!