New Clients Receive $100 in Free Advertising

Have we got your attention with the headline for $100 in free Google AdWords advertising? 

That’s a great deal to help you get started with our Google AdWords program, which is designed to produce results and which has been proven to do so.

What You Can Expect from Flyline Search Marketing®

When you work with us, you are working with a Google AdWords Certified Partner. 

Our team has undertaken the rigorous studying and testing required to become certified. In addition to these high-level qualifications, you get a targeted approach that involves a comprehensive set of actions designed to work in conjunction with our overall Internet Marketing programs for our customers.

When you work with us on Google AdWords, here’s what we do for you:

• We place your Google ads on the Google Search and Display ad networks in the top ad positions after we have spent time studying and developing the most effective campaigns for your business.
• We target your AdWords campaigns to the precise audience you choose in order to maximize the return on investment.
• Your AdWords program also includes a Google remarketing program. Google remarketing codes, inserted into your website source code, helps us to capture the Internet Protocol address information for each visitor who views the website pages where we have inserted this code. We then create Google display or image ads that are served up to this group of people who have previously visited your site as they visit other places on the Internet. The ads follow these people everywhere they go when they surf the Google Display ad network. This approach helps to maintain “Top of Mind Awareness” for your brand.
  
• Our AdWords program managers also develop Google “Mobile Targeted” campaigns that increase your call -n sales conversions. These campaigns target people who use their iPhone, Android, or smartphone device to search the web for products and services.
• We create and deploy Google conversion code into the source code onto your website because this code helps us identify top-performing keyword phrases that are driving sales conversions. We then suggest new “Call to Action” elements that help to generate more sales conversions while gathering important data from the click activity.
• Our program also includes Google Analytics to understand what is working and what is not. This data is shared with you so you know how your advertising dollars are working.
• We add a call tracking and recording phone number to each Google ad we run. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.
  

Sound good? Want to learn more? Contact us now!

Exclusivity is Available to Florists

Imagine working with a results-oriented Internet Marketing agency with a cadre of talented and experienced professionals adept at understanding your flower shop and knowing they were only focused on you in your area rather than also working with your competition. 

It’s the reality that Flyline Search Marketing offers you when you sign up for their comprehensive Internet Marketing program for florists.

You will get exclusivity for your area, which means that we will only work with your flower shop to get the maximum coverage and traffic funneled to you and your locations.

Here are the current clients who are enjoying the many benefits of exclusivity for their area:

• Allen’s Flowers & Plants has exclusivity in San Diego, California
• Allen’s Flower Market has exclusivity in Long Beach, California
• Allen’s Flower Market Online has exclusivity in Reseda, California
• Carithers Flowers has exclusivity in Atlanta, Georgia
• Peoples Flowers has exclusivity in Albuquerque, New Mexico
• Veldkamp’s Flowers has exclusivity in Denver, Colorado

These florists have enjoyed the benefits of a growing base of customers both online and at their storefront locations as the comprehensive Internet Marketing programs have emphasized local marketing tools to target their desired customers and prospects. Their revenues and brand recognition have grown through the exclusivity arrangement and expertise of Flyline Search Marketing.

Details and Requirements for Enjoying Exclusivity for Florists

The requirements are fairly simple. Florists must contract for our Comprehensive Internet Marketing Program to enjoy the benefit of exclusivity. The program is tailored specifically to the needs of florists and addresses the interests and desires of florist customers. It has been proven to deliver significant quantitative results.

The contract for the Internet Marketing program must be for at least twelve months. This timeframe provides a way for all the tools included in the program to help stimulate brand awareness and leverage the organic power that they contain. This also allows for search engines to see and track the ongoing relevant content that we produce on your behalf, which moves you up in the rankings.

The last requirement is that Flyline defines the specific area to be reserved in the contract with each specific client.

Other than that, you can start the program and begin to see the benefits quickly as our other florist clients can attest to. For more information, contact us now!

Web & Phone Call Tracking & Analytics

One of the most important aspects of any Internet Marketing program is to understand how the various tactics are providing you with traffic and revenue. 

To do this, a combination of Web and phone call tracking and analytics are used to better understand how every ad delivers results for you.

Why Use Web & Phone Call Tracking?

Data tracking and mining helps to ensure that your website, Google AdWords, and Yahoo/Bing sponsored search programs are at their peak performance.  Overall, this will help you see how your paid advertising is generating revenue for you by seeing how these campaigns are generating phone calls, including those keywords, key phrases, and campaigns that are and are not working for you.

This also includes offline campaigns, email campaigns, or search engine campaigns. As such, your Search Engine Optimization (SEO) strategies can be more focused and offer a greater return on investment. 

This becomes even more critical as more people are using their mobile phones to conduct searches and are then ready to call directly from there to buy a product or service. You want them to call you.

What Can Analytics Do?

Analytics hold the answers to your questions about whether or not your campaigns are working effectively. When they are working effectively, you can get more revenue for fewer advertising dollars spent, focus only on the most effective campaigns, and make better decisions about online and offline advertising. 

You will be able to see if a Web visit was involved before the call was made as well as where the call was made, so you better understand your target audience and their behavior.

Flyline’s Program of Web & Phone Call Tracking & Analytics

Flyline has a team of program managers that work tirelessly to monitor the analytics data from each advertising campaign. They utilize the findings from the data to help decide how to improve the ad campaigns, including making critical bid strategy adjustments, ad content updates, and keyword modifications.

Flyline’s tracking and analytics services include:

• Phone Call Tracking
• Phone Call Recording
• Phone Call Analytics
• Google Analytics
• Google Conversion Data
• Google AdWords Conversions

This is a service that is included in Flyline’s comprehensive Internet Marketing programs. To learn more about how this tactic and others can help increase web, phone, and in-store traffic as well as enhance revenue, and build brand recognition, contact us today!

The Advantages of E-mail Marketing Campaigns

One of the many online marketing strategies used is the e-mail marketing campaign, which is a way to reach out to customers and prospects in a place where they prefer to be contacted versus the telephone or regular mail.

What are E-mail Marketing Campaigns?

E-mail marketing campaigns are marketing messages sent to the email addresses of your customers and prospects. 

These marketing campaigns typically provide information on an upcoming special or promotion that can be redeemed in-store or it can come with a coupon code and link to redeem online at the company’s website.

Why use E-mail Marketing Campaigns?

Here is a list of the reasons why e-mail marketing campaigns can be advantageous for a small business:

•   It is efficient, helping you reach a wider audience with less time and effort. It does not take much time to create and send thanks to the availability of templates and databases.
•  E-mail marketing offers a real-time message, which can be tied to your customers’ specific birthdays or it can be easily sent prior to a special celebration, holiday, or promotion.
• Despite the mass mailing aspect, e-mail campaigns can still be personalized with a customer’s name as it can be integrated with the database you use. This makes it feel like you are speaking directly with each customer or prospect. You can also segment the database to direct certain campaigns to specific groups with the most relevant message for them, further personalizing your efforts.
• With the ease of use, you can send more email messages and communicate frequently with customers and prospects. Just remember to not inundate them with email blasts as they will not be receptive.
• Because you can send more of these types of messages, it is a good way to see what aspect gets the most attention so that you can further refine your message, graphics, and information to engage more of your audience.
•  E-mail marketing is affordable, saving money on printing, postal mailing, advertising and phone calls.
• There are many types of analytics available with e-mail marketing campaigns to better understand what type of results you are getting from your efforts, including how many people opened the email, how many clicked on the link, and how many unsubscribed.
  

Working with Flyline
To learn more about how you can use an e-mail marketing campaign as part of your Internet Marketing efforts, contact us today!

Flyline Search Marketing Offers Facebook Services

As part of today’s successful marketing strategies, social media platforms are becoming more recognized as the go-to strategy for targeted audience engagement, helping to virally build a brand and revenue streams.

One of these social media platforms is Facebook, now considered to be the second most visited website in the world. Businesses are using Facebook to get to know their customers, interact with them, get feedback and market intelligence, and share promotions and other valuable content with their fan base.

As part of our Internet Marketing services for our clients, social media, including our turnkey Facebook services, are helping to grow our clients’ businesses. Here’s what we can do for you.

Account Set-up

We establish your account and provide Facebook with all the necessary information to start up an account, including creating a log-in and password for you.

Fan Page Creation

A fan page is a way to offer interaction and valuable information to your audience. We set up this fan page for you, including developing an about section, page description, and contact information section. We also upload a cover and profile picture that represents your brand.

Timeline and Profile Creation

We also add information to your timeline and profile settings that describe your business and what your brand represents. Here we can also add custom fan tab pages that provide us with a way to expand the amount of information you share on Facebook. These tabs might include more information on products, services, promotions, events, or even a page where customers can order directly from your Facebook page.

Content Development and Comment Monitoring

One of the most important things we do is keep the content fresh. With social media, it is important to update the content regularly. Sometimes, that means daily updates with content, questions for the fans to encourage discussion, articles, pictures and even video content. We do all of this, even linking your blog with Facebook so there is an automatic update every time a new blog post is uploaded.

We also monitor all comments that are posted on the status updates and assist you by responding to them and tracking these conversations so that you know what your customers are asking and what they are interested in. This helps further customize the content that is developed to ensure we are addressing the audience appropriately.

Overall Account Management

As part of what we do with Facebook services is essentially a turnkey account management program that takes care of the entire process for you so you can focus on your core capabilities while we attract new customers and retain your existing base. Because Facebook has so many analytics for its business pages, we can also monitor how the page is doing and where we can make improvements.

Are you ready to see what we can do for you when it comes to your social media presence on Facebook? Contact us now to learn more!

Professional Website Development and Design

With so many companies offering website development and design or prepackaged websites, it is hard to know where to go to get a website that truly stands out. Many small businesses are often strapped for the dollars to have a stunning and functional website built for them.

However, with Flyline Search Marketing as your partner, you don’t have to look any further for a professional and seasoned team that can deliver a professional – and affordable – website design that has all the essential tools for a successful online presence that generates more traffic, drives sales conversions, enhances the shopping experience and motivates shoppers to tell others about your site.

The Flyilne Search Marketing website development team has constructed numerous websites in the last decade for a wide range of businesses across numerous industries, so they understand your customer demographic, product and service offering, and overall industry. You can check out the online gallery of websites that have been created for clients to get an idea of what can be done for you.

The team makes websites that propels your business forward by scaling up with you. This means offering an effective administrative update tool that gives you the ability to add more pages as your business offering grows. This tool also is a great way to add a limited time promotion or special information related to a particular event or occasion.

Our website packages accommodate all types of needs and budgets so that even the smallest business can consider our world-class website development and design services. We use a CMS admin tool and offer other features that help to deliver traffic to your website and convert this traffic into immediate sales. This CMS tool also helps you to quickly and efficiently update your website or have our team do it for you as part of your Internet Marketing contract with us.

When we design your website, we also incorporate an SEO strategy to leverage the free organic traffic you can get from search engines like Google, Ask, Bing, Yahoo, Dogpile and Anywho. Our development packages include relevant content and visuals as well as a clean, easy-to-read, and easy-to-navigate format.

And, once we have completed your website design project, you own the site and have the power to update it with dynamic content or to continue to work with our team on changing photos, text, fonts, colors and graphics as well as adding new content and links throughout. Together, we can leverage the true benefit of a website as part of your overall business model.

Contact us now to learn more about how easy and affordable it is to have a professional website and online presence. 

Google AdWords and Remarketing

Google offers remarketing, which is a way to reach people who had been on your website and show them ads that remind them of you on other website or as part of a Google search as well as remarketing for mobile apps and dynamic remarketing for those who have a Google Merchant Center account.

 t’s a way to remind customers who you are, what you offer, and a way to get back to your website to reconnect and potentially buy on this visit.

All remarketing involves is a piece of code known as a remarketing tag that you put on each page of your website so that anyone that visits that page can be added to your remarketing lists. You can use different lists that offer different messages that will appeal to the consumers on a particular list.

Remarketing is recommended for those who want to drive sales activity on their website or into their store as well as for those who are looking to promote brand awareness and grow their overall customer base. 

Remarketing also works to increase the return on investment on existing Google AdWords campaigns. Each remarketing list can be adjusted and tailored to suit a certain audience or product as well to further enhance your position and revenue.

Flyline’s Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing, you also receive a remarketing campaign as part of the program, which supports your overall marketing efforts.

We use our MCC agency account to generate Google remarketing codes and insert them onto various pages on your website that we want to monitor. 

As website visitors come to your website and visit these specific pages, the Google remarketing code captures their IP address and deposits them into an audience bucket.

This audience bucket is then attached to the Google AdWords remarketing campaign. Our program designers then build Google display ads and/or upload image ads provided by you if you wish to include motion elements in your ads. 

The remarketing campaign is then geo-targeted to pursue these IP addresses from the audience bucket so that these potential customers may be convinced to revisit your website.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind brand awareness for companies that have used this Internet marketing tool. 

The results have included increased sales conversions across all of our clients and their industries.