One of the newest social media platforms is Pinterest designed around sharing great ideas with friends and keeping track of all the things you love – whether that is fashion, design, art, jewelry or decorating ideas not to mention recipes, party ideas, and gifts.

Local businesses like florists are starting to see the benefit of joining Pinterest and linking it to their overall Internet Marketing Program. Here’s why.

Using Pinterest: Allen’s Flower Market Case Study

The Pinterest account is designed to build the buzz around each client, including the account we manage for Allen’s Flower Market, and award-winning florist in Long Beach, California.

Here’s what we have been able to do for Allen’s Flower Market in terms of the Pinterest portion of their Internet Marketing program:

• We created Pinterest photo boards and regularly add new boards to their page. Each Pinterest photo board is themed to the seasonal and holiday opportunities found within the flower business, including Mother’s Day, Easter, Thanksgiving, Christmas and Valentine’s Day as well as weddings, events, gift giving and home decorating.
• Each Pinterest board is filled with high-quality flower images, all of which include alt tags and embedded links that increase the florist’s indexing capabilities on search engines as well as provides Pinterest users with incredible and memorable visual content that enhances their perception of the florist.
• The Pinterest boards are regularly updated and monitored for any level of engagement or followers that have increased after various updates. This helps better understand what is of interest to Pinterest users and what can be done to further this level of engagement.
• The content on the Pinterest boards is then linked to the other social media platforms that Allen’s Flower Market uses. Additionally, a Pinterest widget has been added to their website to make it easy for visitors to the website to quickly add Allen’s Flower Market to who they follow on Pinterest.

The florist has already had many customers comment on the Pinterest account, noting how much they enjoy the visual content and advice on there, giving them ideas and encouraging them to buy from Allen’s Flower Market. Sales also reflect this positive response.

Are you ready to experience what social media and our comprehensive Internet Marketing program can do for you? Now is the time to learn more about our various programs and how they can help you grow your business!

Allen’s Flower Market Enjoys Exclusivity of Flyine Search Marketing Partnership – You Can, Too!

One of the biggest perks of signing up for a Flyline Search Marketing Internet Marketing program is the exclusivity benefits. This blog post illustrates what this benefit has done for Long Beach, California florist Allen’s Flower Market.

All about Allen’s Flower Market

Allen’s Flower Market is a family owned and operated business headquartered in Long Beach, California. 

For more than 30 years, the family has been working in their store and being personally involved in all aspects of the business – from floral design and delivery to customer service.

                                       

The Company guarantees the freshness of its flower arrangements by purchasing its flowers, roses, plants and blooming plants directly from growers, and it is committed to accommodating all individual requests. The shop is open seven days a week, including holidays. Their website is: www.allensflowermarket.net.

The Exclusivity Factor

Allen’s Flower Market has recently renewed its contract with us for our premium comprehensive Internet Marketing program, which includes exclusivity. 

They are the only florist in the Long Beach area that we serve, so we have focused on attracting a client base that shops with them and is becoming loyal through the contact they receive from multiple platforms, including Facebook, a blog, website, traditional media and more!

This focus on Allen’s Flower Market has resulted in greater online traffic, including visits to their website, Facebook fans, and online and in-store orders not to mention the fact that they received an award for best florist in Long Beach last year.

Together, all these efforts on their behalf have helped the florist increase its market share compared to other local Long Beach florists, proving that exclusivity and that level of attention can make a significant difference in your bottom line.

Working Exclusively for You!

This benefit is waiting for you! Imagine having an Internet Marketing company focus exclusively on you in your geographic region. 

You can be confident that they are not working with the competition at the same time. Instead, you grow leaps and bounds in terms of leads, online and store traffic, and brand recognition.

Whatever your industry, we can provide you with this exclusivity factor that can make a significant difference in the revenue and profitability results you experience. Are you ready to get started or have questions? Contact us now!

Internet Marketing Exclusivity is Available to Florists

Everyone likes the idea of exclusive. It means you get something that not anyone can just have for themselves. 

And, when it comes to marketing territories, the current business environment is crowded, so having exclusivity on a territory and knowing that the marketing agency you have hired is only focused on you in that area can be a significant value proposition.

That is exactly what we do for our florist clients who sign up for our premium comprehensive Internet Marketing Program. Take, for example, our San Diego florist client, Allen’s Flowers and Plans, which has multiple locations throughout San Diego County.

About Allen’s Flowers and Plants

Allen’s Flowers & Plants has been a client since April 2012 and recently renewed its contract for another year. It has owned by the Levy Family who have three locations throughout San Diego:

·         La Mesa

5609 Lake Murray Blvd

La Mesa, CA 91942

(619) 460-3192

·         El Cajon

107 Jamacha Rd.

El Cajon, CA 92019

(619) 579-6720

·         Downtown San Diego

620 Market St.

San Diego, CA 92101

(619) 233-7673

The florist has been voted “Best Florist” in San Diego in 2010, 2011, and 2012.

Since signing up for the premium Internet Marketing program, which combines numerous tactics like SEO, website enhancement, social media marketing, Google AdWords, blogging and press releases, the florist has experienced an increase in online and storefront traffic, greater revenues, and an enhanced brand reputation. Having an exclusive territory with Flyline Search Marketing has helped propel them past the competition in the local flower market.

Requirements and Details for Gaining Exclusivity

We only have three requirements for gaining exclusivity for your flower shop in your territory:

1.    Florists must contract for our Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering that we have specifically tailored for Florists.

2.    A minimum 12-month contract term is required. While some of the platforms used to deliver our comprehensive marketing program for florists are designed to generate immediate sales results, much of the package is focused on building brand awareness and long term organic power for the website. This approach takes time.

3.    We define the specific area to be reserved in the contract with each specific client.

Learn More!

Are you ready to learn more? We are happy to answer any questions you may have or put you in touch with other clients to find out how the exclusivity feature is working for them. Contact us now to get started!

Flyline Search Marketing Helps Allen’s Flowers and Plants Win Fans with its Facebook Services

Facebook Fan Pages give business owners, such as Flyline’s client, Allen’s Flowers and Plants in San Diego, another way to interact with its customers, attract new customers, and learn more about its target audience. 

Like all of our florist clients throughout the United States, Allen’s Flowers and Plants has enjoyed considerable growth through our Internet Marketing program that includes Facebook Fan Pages development and management.

Social Media Success

For Allen’s Flowers and Plants of San Diego, we created a Facebook Fan Page and currently manage it, including creating the page, tracking likes and who follows the page, adding content, linking the page to our other efforts through YouTube and Twitter, and managing and responding to any comments that are left on the Facebook Fan Page.

The page also includes photos and videos to add interest and attract and retain viewers. 

Facebook provides many tracking tools so we can help Allen’s understand the demographics and type of people following their fan page as well as gauge viewing activity and changes in page likes. 

All of these data points help to understand and quantify how our social media program is working for Allen’s or any of our clients.

A New Level of Engagement

One of the best things that Facebook has been able to do for businesses is to create a new level of engagement with their audiences. 

Previously, marketing has always been one-sided, making it more difficult for a company to truly know what its audience is thinking about or what is driving their purchase decisions.

Now, sites like Facebook allow customers and potential customers to ask questions and leave comments, helping to create a database of inside information that can be used to adjust products and services to better meet the needs of customers. It also can help to alleviate any issues quickly.

Add Your Own Facebook Fan Page!

As a small business owner, it may be hard to keep up with all the marketing that you could be doing. 

You may not have the bandwidth or resources to handle it all. That doesn’t mean your business has to be left behind.

Concentrate on your core business while we custom create a marketing plan for your flower shop or small to medium-sized business and manage that plan for you so you can watch your business grow and your brand gain a greater following. 

Contact us now to learn more!

Flyline Offers a Professionally Managed Pinterest Account for Peoples Flower Shops

The Pinterest account is designed to build the buzz around the Peoples Flower Shops located in and around the Albuquerque area.

This blog post provides information on what we have done for Peoples Flower Shops with this fast-growing social media marketing platform that is more than just a place for crafters and fashion followers. It is now a place for small and medium sized businesses to get in front of their customers and potential customers, sharing ideas and building their brand.

What Can a Florist Do with Pinterest? 
Pinterest for florists can be used a number of ways to attract customers:

• Wedding flowers and event flowers 
• Flower décor for the home 
• Flower arrangements for gifts, holidays, and special occasions 
• Flower and plant care 
• Gift ideas and gift baskets 

Since flowers are such a visual medium, Pinterest works great because it offers a way to display vibrant and attractive pictures as well as offer informative content.

The Peoples Flower Shops Pinterest Account 
The Pinterest account is designed to build the buzz around Peoples Flower Shops and get more consumers in the Albuquerque area as well as across the country thinking of them as the premier, go-to florist. The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business.

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for the Albuquerque florist.

The Results
To date, the use of the Pinterest channel has been successful for Albuquerque with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for your small business.

Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops

Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results

Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program

Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!

If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

Florists that Use Our Premium Comprehensive Internet Marketing Program Receive Exclusivity

When you are trying to get attention in your market and you turn to an Internet Marketing specialist to help you, you want to know that you are their sole attention in that market and they are not giving your competition the very same program as you are investing in.
That’s why Flyline Search Marketing offers exclusivity to its florist clients.

What does that mean really? For florists that work with Flyline, exclusivity means that the Internet Marketing specialist will only work with one florist in a market where their storefront is located. 

Currently, we work with florists in the markets:

• Atlanta, Georgia with Carithers Flowers 
• Albuquerque, New Mexico with Peoples Flower Shops 
• Long Beach, California with Allen’s Flower Market 
• Reseda, California with Allen’s Flower Market 
• San Diego, California with Allen’s Flowers and Plants 

Exclusivity for Florists – Details & Requirements 
To gain that exclusivity, florists that Flyline works with must agree to the following terms:

• Florists must sign a contract for Flyline’s Comprehensive Internet Marketing Program. Exclusivity is not available unless you are using our premium service offering that has been specifically tailored for Florists. 
•  Florists must sign a minimum 12-month contract term required. While some of the platforms used to deliver our comprehensive marketing program for florists are designed to generate immediate sales results, many of the tactics are focused on building brand awareness and long-term organic results. This approach takes time. Search engines reward site owners who provide highly relevant content. They also reward site owners who are vigilant around updating their sites to ensure the content is fresh and original. 
•  Flyline defines the specific area to be reserved in the contract with each specific client. 
  

The Results of Exclusivity for Our Florists 
These florists have experienced phenomenal results from the exclusivity advantage of our Internet Marketing program.

Not only has their traffic on their websites grown, but they have also seen an incredible increase in sales, in-store traffic, and local and national orders.

Thanks to the combination of SEO-driven strategies, public relations, social media marketing, blogging and Google AdWords, these florists are continuing to grow and benefit from the exclusivity benefit of the Flyline florist Internet Marketing program.

Want to find out if your area is available to grow your florist business? Contact us today!