Creating Google Mobile Targeted Campaigns to Convert Smartphone Users

Smartphone usage has never been higher, and all industry reports point to ongoing growth in this trend. More than ever, consumers are turning to their smartphones to do their research on the go – whether they are on the road, at the office, or even at home.

Reaching Your Audience in New Places

According to the Google Mobile Ads Blog, AdMob ads are on 300,000 apps across iOS, Android, Blackberry, and WebOS. That provides a good reason to think about your own Google mobile targeted campaigns.

These are the same customers you might have previously reached through their desktops and laptops but may be slowly migrating to their smartphones instead. 

To keep you at the top of their mind, you may want to consider mobile targeted campaigns through Google AdWords that our Google AdWords certified program managers can create to help you increase sales conversions.

Mobile Ad Market

Google recently added mobile app targeting in its AdWords interface. This additional feature comes thanks to Google’s acquisition of AdMob. 

Now, AdMob by Google represents over 51% of all mobile ad spending in the U.S. with no signs of slowing down, according to available press on the subject.

Google AdWords now has what is called Display Network Only, which allows you to focus on mobile app campaigns, and it is what our program managers have now become adept at doing on your behalf as part of the various Google AdWords programs we can offer you. 

And, this mobile campaign capability even includes campaigns for tablet devices, such as mobile apps used on Kindle Fire.

With these mobile ad campaigns, the Google Mobile Ads will appear on various mobile devices in the Google search results, in apps, and on content websites in an attractive and relevant forma for smartphone screen size.

This means that your target audience can now be reached anywhere, anytime, and on any device.  Think of the increased possibilities of reaching and influencing your target audience. They will surely appreciate that you know just where they will be, including on their smartphoen!

Tracking Campaign Results

Along with creating mobile campaigns, we also have the ability to track the effectiveness of each mobile campaign so that we can show you how it is working or what we are adjusting to achieve even better results.

Are you ready to try a mobile ad campaign? Let us walk you through the steps and show you just how effective a Google Mobile Ad campaign can be for your business.

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works

For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.

While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh

The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.

Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.

5 Reasons Your Business Needs a Website

Having a website is basically assumed in today’s global business environment for companies big and small. Finding out that a business doesn’t have a website can actually be a turn off for customers.

Now, it seems as though the Internet has not only become the biggest and best tool utilized by businesses, but is has also become the final frontier for advertising. 

At Flyline Search Marketing, we have spent years developing high-quality websites and followed the trends in Internet Marketing in terms of how these websites can be used.

This blog post covers our five top reasons for why we think every business – no matter what industry they are in or how local they feel they are – needs a website.

One: Your Target Audience is on the Internet

Ask yourself, “Who isn’t on the internet these days?” Sure, there are a few technophobes out there, but, for the most part, just about everyone is on it. With a website, you can get your company, your brand, your product or whatever you are selling out there for potentially millions to see.

Two: It’s High Value Advertising that Works

Compared to traditional advertising like magazine print ads and television or radio, a website is considerably cheaper and delivers a higher rate of return on your investment often at a faster rate.  

Three: Social Media is the Current and Future of Customer Interaction

When people visit a Facebook fan page, YouTube channel, or Twitter feed and see a link to your website, the chances are that they will click it and see your website. This keeps them engaged for longer and may influence them to select your product or service. Social media is essentially free advertising, but you must be willing to invest the time and know how to link your social media presence with your website.

Four: It Helps You Leverage Video Advertising

Video advertising does take some skill, but while websites like VEVO and YouTube are typically just littered with everyone’s favorite cat videos, these sites can also make a great place to host your commercials especially for when you are just starting out. This can then be integrated with your website to maximize your audience.

Five: You will Reach a Much Larger Audience

The Internet is worldwide, so when your business has a website and presence there, it means that just about anyone can access it. You may then find yourself with customers from all around the world, increasing your revenue potential.   

One Reason to Hire Flyline

At Flyline, we specialize in designing and managing websites that get noticed for their professional look and feel as well as their strategically placed SEO strategies not to mention their well-written and relevant content.

Many businesses trust us with their marketing every single second of every single day across a wide range of industries – from florists, plumbers, and gyms to mortgage companies, auto dealerships, and legal firms. 

 Let us give you a website and Internet presence that drives traffic, customers, and revenue for your business.

Let Us Blog for You

Blogging -- everybody is doing it and your company should be, too. It is an effective way to communicate on a vast scale with both current and prospective customers. 

Having an active blog lets you tell all your readers at once what is going on with the business , provide valuable tips and information that readers can use to make their lives easier and more convenient, and update them on new specials or products you might be offering.

At Flyline Search Marketing, we know just how busy a business owner can be, which is why we ask, Wouldn’t it be easier to have a company that specializes in blogging, SEO-driven content, and Internet Marketing do your blogging for you?

Benefits of Blogging

There are well and truly a wide range of benefits that come from blogging:

• Fresh content keeps readers coming back for more. We recommend you update the blog at least once a week.
•  It provides a cost-effective way to market a new product or service or to make announcements.
• A blog can be infused with specific keywords that search engines pick up to get organic lift in your search engine placement so that prospects can find you faster.
• The blog content can position your brand and company as a leading and credible expert in your industry, creating a competitive advantage over your competition that has yet to even start a blog.

Our Platforms

For the blogs we manage, we use two primary blogging software platforms:

·         The Word Press platform is a great blog platform. However, it has one specific feature that has it shining brighter than the rest. You can choose to hide or delete comments. This lets a website admin delete any unrelated spam and negative comments at their discretion while letting users see only what you want them to see.

·         The Google Blogger platform offers many intuitive widgets that allow for more content. With Google Blogger, it is a whole lot easier to make your blogs shine as well as link directly with your Twitter and Facebook social platforms.

Whatever platform you choose to use, we can make it work well for you.

The Blog Generation

Everyone and everything is on the Internet these days. It is important to know just how powerful of an advertising tool blogging can be not to mention help to stretch your marketing and advertising budget even farther while ensuring you are precisely targeting your intended audience. 

Contact us today to find out how we can start blogging for you while you focus on your core business and take care of all the new business that comes your way from our Internet Marketing efforts.    

Supplementing Google AdWords with a Google Places Strategy

At Flyline Search Marketing, we often talk about the effective pay per click platform known as Google AdWords. For the most part, the Google AdWords platform has been our base program for all of our clients.

Typically, we start with introducing the AdWords platform to their website and of course if they do not have a website we then set one up for them. 

As a certified partner of the Google AdWords platform, we know just how effective it is and that is the reason that for the most part it is a required service for all new clients.

Another very effective Google platform that we often use and always recommend is the Google Places website.

Google Places Explained

When people look up a business in these modern times, they pull out their laptops, tablets, or smartphones as the era of the phone book has ended. So when they search the Internet for a type of business, you want to be found. That’s where Google Places comes into play.

Google Places is a location-based Internet search. A user searches and the Google platform determines what is closest to them and shows it on a map window. 

However, if your business is not enrolled with Google Places, Google will not know to display you.

At Flyline, we specialize in setting up Google Places accounts and can handle all of the management for you so you can continue to focus on your core business.

Our Exception

This type of service set-up usually is only offered when clients have enrolled in the Google AdWords platform as it is our base service. However, we have made an exception with the Google Places service. 

This means that we will happily work with your business to get it on the Google Maps (the App and the site) for millions of people to see. Just think, with Google Places your business will now be visible by the millions if not billions of Google Maps users.

One major bonus to allowing us at Flyline to setup your Google Places account is the express ad program that is offered on the site. 

While mostly relatively simple to use, a few of the advanced site features like the express ad program are a bit more complicated and require SEO expertise.

So what is this express ad program and why do you need it? Simply put the express ad program is a small-scale pay per click system built into the site. Through SEO tactics, we can have Google prioritize your local business over another.   

SEO Done Right: Tips and Tricks to Get Your Business Noticed

If you have been following us and our blogs over here at Flyline, then you probably understand the importance of Internet marketing and how like gears in machinery, each part serves a purpose to keep things rolling.

One of these gears is SEO or search engine optimization as it is technically known. Like its name suggests, SEO is a broad and generalized term for optimizing the search engine in your business’s favor. 

In other words, through proper uses of SEO, you can improve your website placement in a search engine, such as Google.

Of course, if you do it wrong, you can actually hurt your website placement or make it nearly impossible to find, which is why you should leave SEO to us at Flyline because we do SEO the right way.

Let Flyline Optimize Your Business Today

Our sole focus is promoting all types of businesses around the country through both offline and online placement.  

This is done through many ways -- from building a social media presence to creating blogs and press release programs as well as handling the more technical side of things by utilizing various strategies that involve SEO.

Out with the Old

Go on and put the strategies of the past in your rear view mirror. Search engines are quite smart and are now programmed to sniff out the organic marketers -- that very same organic marketing that worked a few years ago is now useless.

Thanks to pay per click (PPC) programs, it’s quite often that the business with the deepest pockets gets put on top of the search query.  While it doesn’t work exactly like that, there is a lot of truth to it as pay per click programs like Google AdWords are extremely powerful and great at making your business more visible, but Google AdWords can be customized to fit any budget.

In with the New

Of course, there are still ways to optimize your website to appear more easily when searched. It is called relevancy. Search engines are programmed to look for what is more relevant. Sure, pay per click helps to make your website further visible by the search engine, and we can help with this as well.

You do this by making sure your website has a lot of content relevant to your business. Our team of content writers can provide SEO-driven content that draws traffic to your site.