Flyline Search Marketing / Google Adwords Certified Partner

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Albuquerque Call (505) 718-4560

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Sunday, December 20, 2009

Christmas Time In Northern New Mexico

Seasons Greetings!                     from Flyline Search Marketing!

Winter has arrived in Northern New Mexico. The photo we have included in this post is a view from cabin number one, on the El Vado Ranch in Tierra Amarilla, New Mexico. The ranch is owned by a long time friend David Cooper. The team at Flyline Search Marketing wishes you all a Merry Christmas and our best wishes for a very Happy Holiday Season!

2010 is right around the corner. Please don't hesitate to give us a call at 1-866-258-5511, if we can be of assistance to you in the coming year. We hope that you will also take time to visit our web site at (www.flylinesearchmarketing.com) to learn more about Flyline Search Marketing and the services we can provide. 

May God's Blessings be with you all. 

The Flyline Blog Team

Saturday, December 19, 2009


Flyline Search Marketing relies on the research and studies conducted by comScore to ensure our team stays informed on cutting edge marketing research & data. Gian Fulgoni and his team at comScore are true professionals in their field. They do an outstanding job of staying on top of the most critical industry trends and always seek to provide the data points and analytics research that has real life application.

comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels

Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffx™ Digital Advertising Effectiveness Platform

RESTON, VA, December 21, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry. The solution uses IRI’s Consumer Network™ household purchase panel to measure retail sales in all channels along with comScore’s ability to understand which panelists were exposed to online advertising. The solution will be integrated into comScore’s AdEffx™ suite of products that provides media planners with all the tools they need to maximize the ROI from their online ad campaigns, ranging from data for improved planning through to tools for smarter buying and finally the channel-wide measurement of campaign ROI that are the focus of this new service.

“This solution presents CPG advertisers with a comprehensive understanding of their brand sales gains that resulted from online ad exposures, whether those sales occur in supermarkets, drug stores, or other channels where their brands are purchased,” said Alistair Sutcliffe, comScore vice president. “The combination of IRI’s multi-channel purchase panel data with comScore’s industry-leading online data offers the critical components needed to accurately tie consumers’ purchase behavior back to their exposure to online media.”

“IRI’s history is rooted in the introduction of innovative services that deliver breakthrough value to the CPG industry, and once again we see that happening here,” said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. “Today’s marketers must be more efficient and effective with their online campaigns while at the same time, be in a position to evaluate how online behavior drives offline sales. The powerful combination of comScore, the leader in Internet measurement, and IRI provides a comprehensive suite of media planning, buying and analysis services which will help provide the insights that the CPG industry needs as it explores the many and varied uses of online marketing.”

Cindy Neumann, Director Consumer Insights Advanced Analytics at ConAgra Foods commented: “Our brands are always seeking new ways to build a complete picture of consumer response to digital marketing initiatives. This new offering provides the ability to measure cross channel sales ROI. This ability complements the comScore Ad Effx Suite which includes survey-based brand lift studies and post-buy campaign delivery reports.”

Yaakov Kimelfeld, VP Analytics at MediaVest said: “We admire comScore’s unwavering drive to connect the dots and provide advertisers and agencies with a comprehensive measurement solution, capturing the entire hierarchy of advertising effects: exposure, attitude change, behavioral change, online and offline conversions. Using the IRI panel enriches digital campaign analytics with a previously unavailable set of powerful data, and we are looking forward to gaining the full advantage of it for our clients.”

“These tools will improve our ability to develop customer insights, deploy relevant media and create the digital experiences that drive our CPG clients' businesses. We're excited to deploy this data to add value to our clients,” said Andy Fisher, VP Analytics and National Lead, Razorfish.

Russ Fradin, CEO of Adify, added: “This is an important new capability from comScore and IRI because it measures the offline sales ROI from any online ad campaign run on any Internet property. It’s a great fit for an ad network seeking to prove its value to a CPG advertiser.”

Barry Krause, CEO of Suite Partners, Inc. and former Publicis NY CEO and JWT Chicago President commented: “When IRI came along it gave CPG leaders the power of true behavioral measurement of marketing ROI. When comScore came along it broke open the mystery of the new digital world allowing marketers to observe real online behavior. Still, the critical chasm in ROI intelligence between the online and offline worlds has limited confidence in online ad investment. Until now, that is. Bridging comScore and IRI could be the game-changer the marketing industry has been waiting for. And that could unleash a total reallocation of the marketing mix.”

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore AdEffx product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

About Information Resources, Inc.

IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
We invite you to visit our main web site at (www.FlylineSearchMarketing.Com) to view more comScore research data. Once you have arrived at our site, click on the navigational button labeled "Blog". Once on our blog you may use the search box provided and search on the keyword term "comScore" for more articles and studies.

Sunday, December 13, 2009

Zerorez® of Albuquerque and Blue Star Mothers team up to Support Troops

Give the gift of clean carpet and help support our troops this holiday season.

Flyline Search Marketing client Zerorez® of Albuquerque has teamed up with the Rio Grande Valley chapter of Blue Star Mothers of America, Inc. to create care packages for deployed soldiers.

Schedule a regular cleaning during the month of December and Zerorez® of Albuquerque will provide one of the following additional services FREE of charge in exchange for a cash or in-kind donation to the Blue Star Mothers.

FREE Services include:

100 sq. ft. of carpet cleaned, Grout sealing, Dryer vent cleaning, Glass shower door sealing, Clean and seal car windshield, Chair or recliner sealing, Twin or full size mattress cleaning

Sample donations for Blue Star Mothers include individual-size snacks, travel-size toiletries, socks, wash cloths, hand towels, and disposable cameras, to name a few. For a complete list of items in need, visit the Rio Grande Valley Chapter of Blue Star Mothers at http://www.nmrgvbluestarmothers.org/

This joint venture will allow the Blue Star Mothers to send care packages to troops stationed around the world, visit veterans in hospitals, and welcome those returning home from deployment.

What a great way to say “thank you” to our troops this holiday season! Zerorez® of Albuquerque is offering this great promotion for a limited time only. Be sure to call (505) 898-0669 and ask for the “Support Our Troops for the Holidays” Special by December 20 to book your appointment today!

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