Flyline Search Marketing / Google Adwords Certified Partner

Nationwide Call 1 (866) 258-5511

Albuquerque Call (505) 718-4560

Email (info@FlylineSearchMarketing.com)

Tuesday, August 28, 2012

Commit to Social Media: Long-Term Results will Follow

We live and breathe social media at Flyline Search Marketing, so our blog posts are dedicated to helping our readers learn how to maximize what social media can do for their businesses. 

Having a proper social media platform to promote your business is one of the best ways to attract a long-term and loyal customer base.

What makes social media stand out from the rest? What is it that makes it better than PR, sign advertising, or even TV or radio marketing? At Flyline, we believe that social media is the very best because of the relationships you can potentially build with your blog readers, Facebook fans, and even Twitter followers.

Commitment Issues
Commitment is not just something people face in relationships; they also have a hard time committing to the use of social media as a business owner. The biggest challenge to committing to use social media is the amount of time it seems to take.  

Often, you will hear a business owner say, “I don’t have time,” or “I don’t see the results fast enough to bother with it.”

And, those arguments are certainly valid. While it is certainly understandable that a business owner’s life is quite hectic, we cannot begin to stress just how much this is the wrong perspective about social media. 

The bottom line is that social media really is a mandatory form of marketing in the 21st century.

Common Mistakes
Forbes draws this fact out pretty well. In a recent article on social media, they talk about blogs that don’t engage the reader and businesses that turn off their readers because the blogs and posts make them feel like nothing more than a statistic.

At Flyline, we couldn’t agree more .When writing a blog post, you cannot make it all about your business. You can’t just advertise a service special and talk about how awesome you are, but, at the same time, you cannot just ramble on about the first time you had to call out an electrician or some other story.

With social media, whether it is blogging, posting, or even advertising a special, you must find a middle ground – one that gives the reader a chance to put forth their opinion. 

Here are some ideas:
  • Engage the reader with a story, but stay on point.
  • Advertise to the reader but offer helpful tips and solutions to their problems, which is a must for any service business as it saves them a little money and won’t waste your technician’s time.
  • Most importantly though, you need to be committed and if that means hiring a social media specialist or creating your own team within the business, then do it.
With social media you can’t go in half baked, you have to go all the way and with that you will see long-term results.

SEO Done Right: Why it is Important to have a Specialist

If you are a business owner with a website, but don’t have the web traffic that your site should be achieving then chances are you need SEO.

Do you already have it? Do you even know what it is? It’s okay if you don’t, but if you have it already and you are not seeing the results that you should, you might need to reconsider your SEO strategy or, at the very least, any company that you have managing it for you.

That means finding an Internet Marketing company that knows what they are doing. At Flyline Search Marketing, we really do know what we are doing and are committed to every business owner get the best return for their investment.

Search Engine Optimization
For those of you unfamiliar, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO improves your website’s visibility in its unaltered state. With proper SEO tactics in place, you can improve a website’s position so that more customers and prospects can find you on the Internet.

It would seem as though it was easy enough to do yourself – develop some keywords and put them in your website content. But, it is actually not that simple and there is an actual science to search engine optimization.

SEO with Flyline
It takes expertise and that expertise costs money – but it delivers a significant return for that money. However, once your site is optimized, your brand is easier to find and more people can consider or not whether they will use your product or service.

At Flyline, we do a few things with our SEO program and though there is a whole lot of technical stuff, there are other things that are easily understood. We believe in content -- a whole lot of content. From blogs to articles to Internet press releases, a couple of things happen.

People searching the Internet for a service or product are twice as likely to come across a company with a blog and website or see a press release listed in search engine results thanks to some specific keywords or links that have been placed within the content. Simply put, the more content there is used and updated regularly, the larger the data footprint, which then makes finding your site easier in a search query.

Flyline Search Marketing offers SEO, website hosting and development as well as Internet Marketing services, including content development for online channels like social media, public relations and marketing communications.

Tuesday, August 14, 2012

Finding a Perfect Fit: A Guide to Choosing the Right Search Marketing Company

Do you own a business? Is it big or is it small? Do you want it to grow into a corporation or keep it the way it is?

If you answered yes to any, all, or some of those questions, then chances are you know what it means to keep a business going in this technology age we live in.
Having an online presence is no longer something you do to put business a step ahead of the competition but rather it is necessary for your company’s survival.

So you got yourself a website or at least a blog, but without usage of proper advertising and a marketing strategy, chances are you will find your website’s traffic to be as desolate as some desert road. That’s when you need to consider a different approach.

Using Search Marketing
You can have a website, you can actively blog, and you can post update after lengthy update on your businesses Facebook page.

However, if the only thing your customers have to find you online with is a business card or billboard, then the fact is that all the online activity in the world will be of little help to you.

Then what do you do? When everyone else seems to be able to, why can’t you? While the details are complex, the answer in itself is simple: search marketing. And, that’s something the Flyline team excels at.

As the search marketing experts, we can take your website and put it on the front page of Google as well as other major search engines for relevant search inquiries.

With our extensive knowledge in social media as well as search engine optimization, we can not only increase your business’s web traffic, but we can also increase your blog, Facebook likes, and even Twitter followers.

Through Flyline’s targeted search marketing program, we can equip the online part of your business with all the tools it needs -- from hosting and creating the website and social media ‘fan’ pages to using the very effective pay per click system. All of the processes and more are just what your company needs to really set off in the right direction.
We are the Perfect Fit
At Flyline Search Marketing, we speak confidently when we tell you that we are the ones you have been looking for at a price that aligns with your small business budget. Be sure to check our site for the many incredible testimonials we’ve received.

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