Put Your Internet Marketing Needs in Our Capable Hands

As you know firsthand, running a business is a 24/7/365 effort where it always feels as though some aspect is getting neglected. 

Usually, it tends to be marketing because it takes a lot of time just to implement it let alone know what works best and what has changed with marketing trends and consumer preferences since the last campaign.

Without a comprehensive Internet Marketing program, many businesses are missing out on customers and revenue, giving it away to their competition that has discovered that it pays to invest in an Internet Marketing agency partner who can create, implement, manage and track an Internet Marketing program for them.

Just think what you could accomplish if you had a partner like Flyline Search Marketing who can do it all for you while you focus on your core capabilities and enjoy the additional website traffic, brand recognition, customer base and revenues.

Here’s what our comprehensive Internet Marketing programs include:

• Google AdWords campaigns from a certified Google AdWords service provider;
• Search Engine Optimization, which is a critical component of any Internet Marketing program and one where the rules are constantly changing so our team stays on top of all the new requirements to deliver the best SEO services;
• Website design that is world class and comes with a Customer Management System for real-time content updates, photos, videos and more;
• Social Media Marketing, including all the major platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest;
• Public Relations, including press release creation and distribution;
• Blogging and article development for regular and relevant content;
• Media Buying and Consulting to provide guidance on traditional marketing tactics, including radio, television, yellow pages, billboard and more; and
• Feedback and measurement of all tactics and campaigns to deliver quantitative findings about how your Internet Marketing program is doing and if changes are necessary.

Beyond all these components, each has been market tested on all types of clients across the country, including our key focus industries like florists, auto dealerships, gyms and fitness centers, plumping and septic companies, and climate controlled and traditional self storage firms.

Our website contains numerous success stories and testimonials that attest to the degree of success our clients have achieved in partnering with Flyline.

Now it’s your time to find out how much we can do for your business!  Right now, we are offering a $100 credit toward Internet Advertising for any new client that signs an Internet Marketing contract with us! 

SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!

Flyline Search Marketing Offers Comprehensive Internet Marketing Strategies for Auto Dealerships

An auto dealership used to rely on television advertising and newspapers to grab customers’ attention. But, nowadays, consumers are not necessarily using these platforms as much as they are the Internet and their smartphones. That means auto dealerships have to think about other ways to attract customers and engage with them.

However, understanding how to use the new platforms may be the biggest challenge.

That’s why we decided it was a great opportunity to create customized Internet Marketing programs just for auto dealerships.  

We have spent years fine-tuning the marketing program for auto dealership by studying the needs of new car dealerships and used car dealerships. Our research has also included defining how customers look for vehicles and what type of information they are typically looking for when they do search.

Past Client Success

Our client success illustrates just how well the Internet Marketing program for auto dealers works. An auto dealership in Albuquerque became the number one brand dealer in New Mexico in sales, gaining increased Web and dealership traffic as well as a significant growth in brand recognition and revenue.

Benefits of our auto dealership marketing programs include increased call volume, competitive positioning online in search engine results, immediate upturn in traffic, and enhanced brand awareness.

The Auto Dealership Internet Marketing Service Package

To achieve success, an auto dealership has to be seen and heard on all channels. That’s why our various Internet Marketing packages include a wide range of tactics, strategies, and channels that are integrated into one comprehensive program. 

The service packages typically include:

• Google AdWords and Yahoo/Bing-sponsored search program design and management, including the Google remarketing program;
• Social Media program design and active management, including blogging, Twitter, and Facebook;
• Monthly press releases and press release distribution;
• SEO consulting advice for websites; and
• Web and phone analytic tools that analyze and track the progress of each campaign.

Each auto dealership campaign is strategically designed to focus on various aspects of a dealership, including new car sales, used car sales, parts sales, service sales and more.

If you are ready to rev up your auto dealership brand and reach customers where they are now searching for information, then contact us now to learn more about our different Internet Marketing service packages. 

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works

For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.

While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh

The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.

Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.

Let Us Blog for You

Blogging -- everybody is doing it and your company should be, too. It is an effective way to communicate on a vast scale with both current and prospective customers. 

Having an active blog lets you tell all your readers at once what is going on with the business , provide valuable tips and information that readers can use to make their lives easier and more convenient, and update them on new specials or products you might be offering.

At Flyline Search Marketing, we know just how busy a business owner can be, which is why we ask, Wouldn’t it be easier to have a company that specializes in blogging, SEO-driven content, and Internet Marketing do your blogging for you?

Benefits of Blogging

There are well and truly a wide range of benefits that come from blogging:

• Fresh content keeps readers coming back for more. We recommend you update the blog at least once a week.
•  It provides a cost-effective way to market a new product or service or to make announcements.
• A blog can be infused with specific keywords that search engines pick up to get organic lift in your search engine placement so that prospects can find you faster.
• The blog content can position your brand and company as a leading and credible expert in your industry, creating a competitive advantage over your competition that has yet to even start a blog.

Our Platforms

For the blogs we manage, we use two primary blogging software platforms:

·         The Word Press platform is a great blog platform. However, it has one specific feature that has it shining brighter than the rest. You can choose to hide or delete comments. This lets a website admin delete any unrelated spam and negative comments at their discretion while letting users see only what you want them to see.

·         The Google Blogger platform offers many intuitive widgets that allow for more content. With Google Blogger, it is a whole lot easier to make your blogs shine as well as link directly with your Twitter and Facebook social platforms.

Whatever platform you choose to use, we can make it work well for you.

The Blog Generation

Everyone and everything is on the Internet these days. It is important to know just how powerful of an advertising tool blogging can be not to mention help to stretch your marketing and advertising budget even farther while ensuring you are precisely targeting your intended audience. 

Contact us today to find out how we can start blogging for you while you focus on your core business and take care of all the new business that comes your way from our Internet Marketing efforts.    

SEO Done Right: Tips and Tricks to Get Your Business Noticed

If you have been following us and our blogs over here at Flyline, then you probably understand the importance of Internet marketing and how like gears in machinery, each part serves a purpose to keep things rolling.

One of these gears is SEO or search engine optimization as it is technically known. Like its name suggests, SEO is a broad and generalized term for optimizing the search engine in your business’s favor. 

In other words, through proper uses of SEO, you can improve your website placement in a search engine, such as Google.

Of course, if you do it wrong, you can actually hurt your website placement or make it nearly impossible to find, which is why you should leave SEO to us at Flyline because we do SEO the right way.

Let Flyline Optimize Your Business Today

Our sole focus is promoting all types of businesses around the country through both offline and online placement.  

This is done through many ways -- from building a social media presence to creating blogs and press release programs as well as handling the more technical side of things by utilizing various strategies that involve SEO.

Out with the Old

Go on and put the strategies of the past in your rear view mirror. Search engines are quite smart and are now programmed to sniff out the organic marketers -- that very same organic marketing that worked a few years ago is now useless.

Thanks to pay per click (PPC) programs, it’s quite often that the business with the deepest pockets gets put on top of the search query.  While it doesn’t work exactly like that, there is a lot of truth to it as pay per click programs like Google AdWords are extremely powerful and great at making your business more visible, but Google AdWords can be customized to fit any budget.

In with the New

Of course, there are still ways to optimize your website to appear more easily when searched. It is called relevancy. Search engines are programmed to look for what is more relevant. Sure, pay per click helps to make your website further visible by the search engine, and we can help with this as well.

You do this by making sure your website has a lot of content relevant to your business. Our team of content writers can provide SEO-driven content that draws traffic to your site.   

Get Social Today: The Benefits of Social Media Marketing

Does your business have an online presence, but you have yet to see the results you’d like to see? While the first step in online marketing is being present in the online world, it certainly is not the last and definitely not the most effective.

It is, however, a prerequisite to the rest for without that online foothold in the infinite world that is the Internet you can’t expect your business to get very far in the modern age. 

However, you can’t afford to just stop there. After all,, having the website is pointless if no one knows to look for it. That’s why you need to socialize and here at Flyline we can help.

Get Social with Flyline

If you have read our past blogs, then chances are you know just how much we love social media. That is because it really does work though. 

Sure, it’s not some miracle cure to a slow day at the office, but it really does help to bring in the business for your company. So, what is this social media thing and how does it work?

Social media is a common term used to describe social networking sites on a whole as well as the various forms of media that makes up social networking. 

Social media and networking sites allow users to connect with each other and that right there is what makes it such a useful tool for businesses everywhere.

You can connect with your fans, your loyal customers and reach out to new customers as well. With social media, you can turn your business into a house hold name and while it is not the easiest process, we believe it is one of the most effective.

Through the use of our extensive social media marketing platform, we can develop you a social media presence on all the big sites. Websites like Facebook, Twitter, and YouTube are a must when dabbling in the arts of social media.

At Flyline, we can develop you pages for all the social media big wigs and get you going. We make it easy and stress free as we can even help manage them and keep the pages up to date for you.

Social media is the future of Internet marketing and the future is here, so get on board today. For more information on who we are and what we do, please feel free to visit Flyline today.

Making Your Business Boom with SEO

Times are tight and people are cutting back with many only spending what they have to and saving the rest to ensure the right amount of cash flow to get through these unpredictable economic times.

It’s understandable when the economy is tanked. Even though there has been some improvement it’s still pretty bad. 

Things look pretty grim for all your small business owners out there, but this simply means a new approach to marketing that can help grow your business even in the toughest of economies.

A Social Media Strategy

At Flyline Search Marketing, there are just certain parts to our business that we have found to be absolutely essential in helping other businesses advertise, and that comes down to having an effective social media strategy where potential customers and current clientele can be targeted more accurately than the costly advertising programs of the past.

The move toward social media as the primary marketing strategy is actually producing greater results for small businesses that can find both local and national customers that are looking for the products and services they offer more so than was possible before search marketing media and mobile advertising strategies.

The Break Down on SEO

Search Engine Optimization (SEO) is a marketing procedure that through a complicated algorithm and the use of some state of the art programs. These programs allow us to help better position your business page on the web in a location that is more accessible by the people.

Through our search marketing platforms with the proper use of SEO in combination with other state-of-the-art procedures, we can work to turn your business into an empire online.

There are multiple parts to a proper SEO platform. These include things like Google AdWords. This is an advertising pay-per-click (PPC) style program offered through us as a certified partner of the Google AdWords program.  

Of course, we also offer the same style of program with other search engines like Yahoo and Bing to name a few examples.

At Flyline Search Marketing, we specialize in taking a business’s online presence (previously present or not) and making a real imprint in the cyber world on the right customer base. Our procedures are not only tried and true, but they are proven to be quite affective.

If you need convincing, just check out our testimonial page to see for yourself. While you are there, why not just check out our whole site and see all of the great services we offer, which are all geared towards and proven to helping your business get noticed and grow.

SEO Done Right: Why it is Important to have a Specialist

If you are a business owner with a website, but don’t have the web traffic that your site should be achieving then chances are you need SEO.

Do you already have it? Do you even know what it is? It’s okay if you don’t, but if you have it already and you are not seeing the results that you should, you might need to reconsider your SEO strategy or, at the very least, any company that you have managing it for you.

That means finding an Internet Marketing company that knows what they are doing. At Flyline Search Marketing, we really do know what we are doing and are committed to every business owner get the best return for their investment.

Search Engine Optimization

For those of you unfamiliar, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO improves your website’s visibility in its unaltered state. With proper SEO tactics in place, you can improve a website’s position so that more customers and prospects can find you on the Internet.

It would seem as though it was easy enough to do yourself – develop some keywords and put them in your website content. But, it is actually not that simple and there is an actual science to search engine optimization.

SEO with Flyline

It takes expertise and that expertise costs money – but it delivers a significant return for that money. However, once your site is optimized, your brand is easier to find and more people can consider or not whether they will use your product or service.

At Flyline, we do a few things with our SEO program and though there is a whole lot of technical stuff, there are other things that are easily understood. We believe in content -- a whole lot of content. From blogs to articles to Internet press releases, a couple of things happen.

People searching the Internet for a service or product are twice as likely to come across a company with a blog and website or see a press release listed in search engine results thanks to some specific keywords or links that have been placed within the content. 

Simply put, the more content there is used and updated regularly, the larger the data footprint, which then makes finding your site easier in a search query.

Flyline Search Marketing offers SEO and website hosting and development as well as Internet Marketing services, including content development for online channels like social media, public relations and marketing communications.

SEO Done Right: Why it is Important to have a Specialist

If you are a business owner with a website, but don’t have the web traffic that your site should be achieving then chances are you need SEO.

Do you already have it? Do you even know what it is? It’s okay if you don’t, but if you have it already and you are not seeing the results that you should, you might need to reconsider your SEO strategy or, at the very least, any company that you have managing it for you.

That means finding an Internet Marketing company that knows what they are doing. At Flyline Search Marketing, we really do know what we are doing and are committed to every business owner get the best return for their investment.

Search Engine Optimization

For those of you unfamiliar, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO improves your website’s visibility in its unaltered state. With proper SEO tactics in place, you can improve a website’s position so that more customers and prospects can find you on the Internet.

It would seem as though it was easy enough to do yourself – develop some keywords and put them in your website content. But, it is actually not that simple and there is an actual science to search engine optimization.

SEO with Flyline

It takes expertise and that expertise costs money – but it delivers a significant return for that money. However, once your site is optimized, your brand is easier to find and more people can consider or not whether they will use your product or service.

At Flyline, we do a few things with our SEO program and though there is a whole lot of technical stuff, there are other things that are easily understood. We believe in content -- a whole lot of content. From blogs to articles to Internet press releases, a couple of things happen.

People searching the Internet for a service or product are twice as likely to come across a company with a blog and website or see a press release listed in search engine results thanks to some specific keywords or links that have been placed within the content. Simply put, the more content there is used and updated regularly, the larger the data footprint, which then makes finding your site easier in a search query.

Flyline Search Marketing offers SEO, website hosting and development as well as Internet Marketing services, including content development for online channels like social media, public relations and marketing communications.

The Ins and Outs of Remarketing

Imagine this: you are at your computer and pull up a Google search or some other search engine you like to use when looking for a product or service. You type in 'outdoor sports during the summer' and within a fraction of a second a list of different sites pop up, advertising everything from rock climbing to paintball.


You then put the mouse over an outdoor stores website and click on it, visiting the company’s homepage. You are greeted with a picture of some ripped guy tree climbing and some clever slogan explaining why this company is the best in outdoor sports products, gear, and attire.

After some debate, you decide to keep browsing and escape the page by clicking the back button and go to the paintball site only to be shocked by an ad from the very site you were just on. What just happened?

In a word, it’s remarketing and it’s a way for you, as a business, to remind potential customers that you are still there even after they travel to other sites but your ad might encourage them to come back.

Remarketing in a Nut Shell
Here’s how remarketing works. You searched Google for outdoor sports stuff and went on their website, which then told the coding of the website that you might be interested in buying something but then you left to look elsewhere.

Thanks to many sites requiring enabled cookies to 'properly display' the Google AdWords program (or other similar marketing program), technology allows a business to follow you and display visual incentives in the form of ads in order to convince you to come back to the original website.

The Remarketing Setup
This is an excellent way to stay on the top of people’s minds as they shop and do their research with various sites. These potential customers are more likely to return if you make it easy for them like clicking on an ad rather than recreating their search and trying to remember the name of the company they first visited.

Working with a certified Google AdWords partner like Flyline Search Marketing can help you take advantage of the benefits found with Remarketing.

This is also a way to expand your Internet Marketing strategies with new tactics that enhance your ongoing efforts by adding a blog, social media marketing tactics like a Facebook fan page or Twitter account, press release program and ongoing SEO-driven content updates.