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Friday, August 22, 2014

Website Graphics: A Critical Aspect of Engaging Visitors and Customers

While the content on your website is important and creates interest by informing and entertaining, the fact is that we have become a truly visual culture and like looking at graphics. Everything involves photos and videos today so consumers expect the same thing from businesses.

Since consumers are using the visual for themselves to communicate and share, especially with the advent of social media sites like Instagram, Tumblr, Flickr and Facebook. 

A Visual Society
Therefore, if businesses want to communicate with consumers, they have to resort to using the same mediums.  Statistics have illustrated that consumers want visuals and enjoy graphics. The content that gets the most views has images and graphics, including videos, illustrations, and photos.

Product Marketing
When it comes to businesses that are using a website to sell products, including an ecommerce website, more consumers want to see the product so having many high-quality images is important. 

The type and amount of images on these sites often correlates to what consumers think about the product in terms of its quality and its ability to solve their problem or satisfy their need.

This means that having website graphics and visuals translates to the idea that a company is more professional. The website quality directly reflects on what a consumer thinks about that company and its brand. When consumers see a great looking website with graphics they think the company will do the same for them otherwise in terms of the product or service they offer.

Of course, website graphics also mean how the menu looks and what type of buttons are visible for the consumer to find what they are looking for on your website. It has to be accessible and easy to use in terms of the graphics or consumers will go elsewhere.

Brand Pull-Through
The website graphics also can carry through the brand image you are building so these should be consistent so that can be continually emphasized no matter where consumers an customers see your brand.

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