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Friday, July 20, 2012

The Ins and Outs of Remarketing

Imagine this: you are at your computer and pull up a Google search or some other search engine you like to use when looking for a product or service. You type in 'outdoor sports during the summer' and within a fraction of a second a list of different sites pop up, advertising everything from rock climbing to paintball.

You then put the mouse over an outdoor stores website and click on it, visiting the company’s homepage. You are greeted with a picture of some ripped guy tree climbing and some clever slogan explaining why this company is the best in outdoor sports products, gear, and attire.

After some debate, you decide to keep browsing and escape the page by clicking the back button and go to the paintball site only to be shocked by an ad from the very site you were just on. What just happened?

In a word, it’s remarketing and it’s a way for you, as a business, to remind potential customers that you are still there even after they travel to other sites but your ad might encourage them to come back.

Remarketing in a Nut Shell
Here’s how remarketing works. You searched Google for outdoor sports stuff and went on their website, which then told the coding of the website that you might be interested in buying something but then you left to look elsewhere.
Thanks to many sites requiring enabled cookies to 'properly display' the Google AdWords program (or other similar marketing program), technology allows a business to follow you and display visual incentives in the form of ads in order to convince you to come back to the original website.

The Remarketing Setup
This is an excellent way to stay on the top of people’s minds as they shop and do their research with various sites. These potential customers are more likely to return if you make it easy for them like clicking on an ad rather than recreating their search and trying to remember the name of the company they first visited.

Working with a certified Google AdWords partner like Flyline Search Marketing can help you take advantage of the benefits found with Remarketing.

This is also a way to expand your Internet Marketing strategies with new tactics that enhance your ongoing efforts by adding a blog, social media marketing tactics like a Facebook fan page or Twitter account, press release program and ongoing SEO-driven content updates.

Thursday, July 5, 2012

Promoting with Pinterest

The social media platform, Pinterest, is getting all the attention lately with millions of unique and active visitors each month. People are pinning all of their favorite, most stylish, yummiest or just downright cool products onto their boards and sharing with the other users they have connected with on the site and other sites, too.

Millions of people sharing images of cool stuff with their friends through Pinterest, Facebook, Twitter and basically any other social media site that lets you upload pictures and links. While this sounds like a great pastime, you may wonder why Pinterest would be valuable to your business.

The Potential of Pinterest
Pinterest is gaining attention in the business world. For instance, a recent article on Forbes noted that the social networking site is becoming an important tool to use for promoting businesses – small and large.

Additionally, Search Engine Journal noted some interesting Pinterest statistics about the number of users as well as the 400% growth on a month-over-month basis to help it already reach 10.4 million users in the relatively short time that it has been around.

How Pinterest Works
As with all social media platforms, you will need to put some time into it and learn the ropes. Tthere are plenty of users on the site and it only seems to be growing by leaps and bounds. The trick is to get your pictures (of your products) pinned on the more active users so they get seen quicker and by more people who then pin and share with their 'friends' in their realm of social media.

In short, when you join the site, you are given a bulletin board of sorts and then you get to put a pin in it. If you like a movie or a particular recipe, then you ‘pin’ to it. Once you have pinned your image(s), they will begin to get shared by people who think they are cool, in other words your potential customers.

Others click on the picture and are presented with a blown-up version of the picture, comments, and, most importantly, a link to the origin site. This means that while they can't buy a cool product from Pinterest directly, they can have easy access to your site its products and possibly become your next customer; which can make you money or just simply get you noticed.

Things to Know about Using Pinterest
When using Pinterest, there are a few things you should know:
  • The prime demographic of the website are female users. Although there are men, the primary target is who often make many of the purchase decisions in the home anyways. This should help shape the kind of information that you post on your board.
  • As with all social media platforms, Pinterest does have its share of non-sense that people have to wade through so make sure your content is relevant and valuable.
  • Make sure you put the time and effort into managing it effectively by sharing your products, engaging with your pinners, and taking note of the competition as you shape and update your content.
Your Experience with Pinterest
Have you used Pinterest for your business? If so, please share your experience with our readers.

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