One of the newest social media platforms is Pinterest designed around sharing great ideas with friends and keeping track of all the things you love – whether that is fashion, design, art, jewelry or decorating ideas not to mention recipes, party ideas, and gifts.

Local businesses like florists are starting to see the benefit of joining Pinterest and linking it to their overall Internet Marketing Program. Here’s why.

Using Pinterest: Allen’s Flower Market Case Study

The Pinterest account is designed to build the buzz around each client, including the account we manage for Allen’s Flower Market, and award-winning florist in Long Beach, California.

Here’s what we have been able to do for Allen’s Flower Market in terms of the Pinterest portion of their Internet Marketing program:

• We created Pinterest photo boards and regularly add new boards to their page. Each Pinterest photo board is themed to the seasonal and holiday opportunities found within the flower business, including Mother’s Day, Easter, Thanksgiving, Christmas and Valentine’s Day as well as weddings, events, gift giving and home decorating.
• Each Pinterest board is filled with high-quality flower images, all of which include alt tags and embedded links that increase the florist’s indexing capabilities on search engines as well as provides Pinterest users with incredible and memorable visual content that enhances their perception of the florist.
• The Pinterest boards are regularly updated and monitored for any level of engagement or followers that have increased after various updates. This helps better understand what is of interest to Pinterest users and what can be done to further this level of engagement.
• The content on the Pinterest boards is then linked to the other social media platforms that Allen’s Flower Market uses. Additionally, a Pinterest widget has been added to their website to make it easy for visitors to the website to quickly add Allen’s Flower Market to who they follow on Pinterest.

The florist has already had many customers comment on the Pinterest account, noting how much they enjoy the visual content and advice on there, giving them ideas and encouraging them to buy from Allen’s Flower Market. Sales also reflect this positive response.

Are you ready to experience what social media and our comprehensive Internet Marketing program can do for you? Now is the time to learn more about our various programs and how they can help you grow your business!

Flyline Offers a Professionally Managed Pinterest Account for Peoples Flower Shops

The Pinterest account is designed to build the buzz around the Peoples Flower Shops located in and around the Albuquerque area.

This blog post provides information on what we have done for Peoples Flower Shops with this fast-growing social media marketing platform that is more than just a place for crafters and fashion followers. It is now a place for small and medium sized businesses to get in front of their customers and potential customers, sharing ideas and building their brand.

What Can a Florist Do with Pinterest? 
Pinterest for florists can be used a number of ways to attract customers:

• Wedding flowers and event flowers 
• Flower décor for the home 
• Flower arrangements for gifts, holidays, and special occasions 
• Flower and plant care 
• Gift ideas and gift baskets 

Since flowers are such a visual medium, Pinterest works great because it offers a way to display vibrant and attractive pictures as well as offer informative content.

The Peoples Flower Shops Pinterest Account 
The Pinterest account is designed to build the buzz around Peoples Flower Shops and get more consumers in the Albuquerque area as well as across the country thinking of them as the premier, go-to florist. The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business.

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for the Albuquerque florist.

The Results
To date, the use of the Pinterest channel has been successful for Albuquerque with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for your small business.

How YouTube Can Help Your Business and Engage Your Target Audience

If you have read our past blogs, then you know just how much we, at Flyline Search Marketing, believe in the power of social media, Internet marketing, search engine marketing and social networking platforms.

Of course, there is a good reason for this: it works! Numerous studies and statistics point to the Internet and mobile channels as the locations of choice for today’s consumer to get their information, find trusted retailers or service providers, and make their purchase decisions. 

In today’s blog post, we are going to cover a couple strategies related to this belief and focus on a very powerful tool among the social media platforms: YouTube.

 Go Viral

Remember the countless cat videos, the cute and adorable babies, or that angry lady that wanted French fries at 6am? We do and so does everyone else. 

When you use YouTube, you are posting a video that can be potentially viewed by millions of people.

Thanks to social networking though, this can be done and achieved more simply. Take a small business that cannot afford television advertising, through YouTube you don’t even really need it. 

You can make a video, advertise your product or service, and be funny and entertaining. The after uploading it, share it with the company Facebook, Twitter, Pinterest (Insert Social Networking site here) accounts and then your fans, customers, and others can enjoy it.

Of course, don’t stop with just a commercial. Advertising is great, but do you want to know what the people really like? They like information. 

Google has made its fortune simply off people searching for ways to get things done – obviously, not everything is do it yourself.

However, there are some little things that really are and this is where you can gain the competitive advantage. If you run a service company, it is imperative that you have tutorials and such for simple fixes. 

Doing this shows that you care and treating customers like people can make all the difference in the world.

A Picture Speaks a Thousand Words

Then, what does a video speak? At Flyline Search Marketing, we specialize in Internet Marketing strategy development and execution, including the creation of professional YouTube Videos for our clients.

Don’t take our words for it though; check these videos from our client Carithers Flowers out today. Then you will see just how well marketing with YouTube can work. Remember that, at Flyline Search Marketing, our business is that we strive to bring the very best business to your business.

Promoting with Pinterest

The social media platform, Pinterest, is getting all the attention lately with millions of unique and active visitors each month. People are pinning all of their favorite, most stylish, yummiest or just downright cool products onto their boards and sharing with the other users they have connected with on the site and other sites, too.

 

Millions of people sharing images of cool stuff with their friends through Pinterest, Facebook, Twitter and basically any other social media site that lets you upload pictures and links. While this sounds like a great pastime, you may wonder why Pinterest would be valuable to your business.

 

The Potential of Pinterest
Pinterest is gaining attention in the business world. For instance, a recent article on Forbes noted that the social networking site is becoming an important tool to use for promoting businesses – small and large.

 

Additionally, Search Engine Journal noted some interesting Pinterest statistics about the number of users as well as the 400% growth on a month-over-month basis to help it already reach 10.4 million users in the relatively short time that it has been around.

 

How Pinterest Works
As with all social media platforms, you will need to put some time into it and learn the ropes. Tthere are plenty of users on the site and it only seems to be growing by leaps and bounds. The trick is to get your pictures (of your products) pinned on the more active users so they get seen quicker and by more people who then pin and share with their 'friends' in their realm of social media.

 

In short, when you join the site, you are given a bulletin board of sorts and then you get to put a pin in it. If you like a movie or a particular recipe, then you ‘pin’ to it. Once you have pinned your image(s), they will begin to get shared by people who think they are cool, in other words your potential customers.

 

Others click on the picture and are presented with a blown-up version of the picture, comments, and, most importantly, a link to the origin site. This means that while they can't buy a cool product from Pinterest directly, they can have easy access to your site its products and possibly become your next customer; which can make you money or just simply get you noticed.

 

Things to Know about Using Pinterest

 

When using Pinterest, there are a few things you should know:

• The prime demographic of the website are female users. Although there are men, the primary target is who often make many of the purchase decisions in the home anyways. This should help shape the kind of information that you post on your board.
• As with all social media platforms, Pinterest does have its share of non-sense that people have to wade through so make sure your content is relevant and valuable.

• Make sure you put the time and effort into managing it effectively by sharing your products, engaging with your pinners, and taking note of the competition as you shape and update your content.

 
Your Experience with Pinterest
Have you used Pinterest for your business? If so, please share your experience with our readers.