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Thursday, February 7, 2013

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works
For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.
While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh
The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.
Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.

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