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Monday, July 29, 2013

One of the newest social media platforms is Pinterest designed around sharing great ideas with friends and keeping track of all the things you love – whether that is fashion, design, art, jewelry or decorating ideas not to mention recipes, party ideas, and gifts.

Local businesses like florists are starting to see the benefit of joining Pinterest and linking it to their overall Internet Marketing Program. Here’s why.

Using Pinterest: Allen’s Flower Market Case Study
The Pinterest account is designed to build the buzz around each client, including the account we manage for Allen’s Flower Market, and award-winning florist in Long Beach, California.

Here’s what we have been able to do for Allen’s Flower Market in terms of the Pinterest portion of their Internet Marketing program:
  • We created Pinterest photo boards and regularly add new boards to their page. Each Pinterest photo board is themed to the seasonal and holiday opportunities found within the flower business, including Mother’s Day, Easter, Thanksgiving, Christmas and Valentine’s Day as well as weddings, events, gift giving and home decorating.
  • Each Pinterest board is filled with high-quality flower images, all of which include alt tags and embedded links that increase the florist’s indexing capabilities on search engines as well as provides Pinterest users with incredible and memorable visual content that enhances their perception of the florist.
  • The Pinterest boards are regularly updated and monitored for any level of engagement or followers that have increased after various updates. This helps better understand what is of interest to Pinterest users and what can be done to further this level of engagement.
  • The content on the Pinterest boards is then linked to the other social media platforms that Allen’s Flower Market uses. Additionally, a Pinterest widget has been added to their website to make it easy for visitors to the website to quickly add Allen’s Flower Market to who they follow on Pinterest.
The florist has already had many customers comment on the Pinterest account, noting how much they enjoy the visual content and advice on there, giving them ideas and encouraging them to buy from Allen’s Flower Market. Sales also reflect this positive response.

Are you ready to experience what social media and our comprehensive Internet Marketing program can do for you? Now is the time to learn more about our various programs and how they can help you grow your business!

Thursday, July 11, 2013

Allen’s Flower Market Enjoys Exclusivity of Flyine Search Marketing Partnership – You Can, Too!

One of the biggest perks of signing up for a Flyline Search Marketing Internet Marketing program is the exclusivity benefits. This blog post illustrates what this benefit has done for Long Beach, California florist Allen’s Flower Market.

All about Allen’s Flower Market
Allen’s Flower Market is a family owned and operated business headquartered in Long Beach, California. 

For more than 30 years, the family has been working in their store and being personally involved in all aspects of the business – from floral design and delivery to customer service.
The Company guarantees the freshness of its flower arrangements by purchasing its flowers, roses, plants and blooming plants directly from growers, and it is committed to accommodating all individual requests. The shop is open seven days a week, including holidays. Their website is: www.allensflowermarket.net.

The Exclusivity Factor
Allen’s Flower Market has recently renewed its contract with us for our premium comprehensive Internet Marketing program, which includes exclusivity

They are the only florist in the Long Beach area that we serve, so we have focused on attracting a client base that shops with them and is becoming loyal through the contact they receive from multiple platforms, including Facebook, a blog, website, traditional media and more!

This focus on Allen’s Flower Market has resulted in greater online traffic, including visits to their website, Facebook fans, and online and in-store orders not to mention the fact that they received an award for best florist in Long Beach last year.

Together, all these efforts on their behalf have helped the florist increase its market share compared to other local Long Beach florists, proving that exclusivity and that level of attention can make a significant difference in your bottom line.

Working Exclusively for You!
This benefit is waiting for you! Imagine having an Internet Marketing company focus exclusively on you in your geographic region. 

You can be confident that they are not working with the competition at the same time. Instead, you grow leaps and bounds in terms of leads, online and store traffic, and brand recognition.

Whatever your industry, we can provide you with this exclusivity factor that can make a significant difference in the revenue and profitability results you experience. Are you ready to get started or have questions? Contact us now!
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