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Monday, July 29, 2013

One of the newest social media platforms is Pinterest designed around sharing great ideas with friends and keeping track of all the things you love – whether that is fashion, design, art, jewelry or decorating ideas not to mention recipes, party ideas, and gifts.

Local businesses like florists are starting to see the benefit of joining Pinterest and linking it to their overall Internet Marketing Program. Here’s why.

Using Pinterest: Allen’s Flower Market Case Study
The Pinterest account is designed to build the buzz around each client, including the account we manage for Allen’s Flower Market, and award-winning florist in Long Beach, California.

Here’s what we have been able to do for Allen’s Flower Market in terms of the Pinterest portion of their Internet Marketing program:
  • We created Pinterest photo boards and regularly add new boards to their page. Each Pinterest photo board is themed to the seasonal and holiday opportunities found within the flower business, including Mother’s Day, Easter, Thanksgiving, Christmas and Valentine’s Day as well as weddings, events, gift giving and home decorating.
  • Each Pinterest board is filled with high-quality flower images, all of which include alt tags and embedded links that increase the florist’s indexing capabilities on search engines as well as provides Pinterest users with incredible and memorable visual content that enhances their perception of the florist.
  • The Pinterest boards are regularly updated and monitored for any level of engagement or followers that have increased after various updates. This helps better understand what is of interest to Pinterest users and what can be done to further this level of engagement.
  • The content on the Pinterest boards is then linked to the other social media platforms that Allen’s Flower Market uses. Additionally, a Pinterest widget has been added to their website to make it easy for visitors to the website to quickly add Allen’s Flower Market to who they follow on Pinterest.
The florist has already had many customers comment on the Pinterest account, noting how much they enjoy the visual content and advice on there, giving them ideas and encouraging them to buy from Allen’s Flower Market. Sales also reflect this positive response.

Are you ready to experience what social media and our comprehensive Internet Marketing program can do for you? Now is the time to learn more about our various programs and how they can help you grow your business!

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