Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops

Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results

Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program

Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!

If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

Getting SEO Right for Greater Website Traffic

Search engines like Google and Yahoo display websites that they find relevant to whatever is in their search query. 

Internet Marketing companies and sometimes even business owners or tech-savvy employees will use a process called Search Engine Optimization (SEO) in an effort to make their websites seem more relevant so the search engines will place their website higher in search inquiries

How SEO Works

For example, a fitness center that is trying to optimize their website will use relevant keywords, such as ‘gym,’ ‘fitness,’ ‘weights,’ and ‘personal trainers’ as a way to get their fitness center website to pop up when someone uses those keywords to conduct their search for a gym in their area.

While anyone can perform SEO, not everyone can pull it off in the right way. SEO is one of those tactics in Internet Marketing that has evolved over time. 

Due to specific changes by Google in how they evaluate websites, many companies have been confused as to why one day they are placed on the first page and then after these changes they have completely disappeared. That’s why it has become much more challenging to handle SEO strategies without turning to an expert.

This blog post offers some of the dos and don’ts associated with SEO and why it might be good to partner with a professional Internet Marketing company that has stayed current on the many changes with SEO rules and search engine company strategies.

Remaining Relevant and Fresh

The very best way to better optimize your website for the search engines is to keep the information on your site relevant. If you own a plumbing company, then you need 100% of the data on your site to be relevant to plumbing, which can include plumbing services and plumbing products.

This may not sound like a big deal, but it really is and it really does make a difference. If a search engine like Google sees that you do not have relevant content, you will not find yourself on page one or even page four of a search engine inquiry.

Relevant content also means fresh content. If you have a static website with content that was created years ago, then Google will sense that and not consider you worthy of moving up in their search engine. 

That is why you need to regularly update your content by adding landing pages, regularly writing blog posts, and adding news or current content related to your business.

The Ins and Outs of Remarketing

Imagine this: you are at your computer and pull up a Google search or some other search engine you like to use when looking for a product or service. You type in 'outdoor sports during the summer' and within a fraction of a second a list of different sites pop up, advertising everything from rock climbing to paintball.


You then put the mouse over an outdoor stores website and click on it, visiting the company’s homepage. You are greeted with a picture of some ripped guy tree climbing and some clever slogan explaining why this company is the best in outdoor sports products, gear, and attire.

After some debate, you decide to keep browsing and escape the page by clicking the back button and go to the paintball site only to be shocked by an ad from the very site you were just on. What just happened?

In a word, it’s remarketing and it’s a way for you, as a business, to remind potential customers that you are still there even after they travel to other sites but your ad might encourage them to come back.

Remarketing in a Nut Shell
Here’s how remarketing works. You searched Google for outdoor sports stuff and went on their website, which then told the coding of the website that you might be interested in buying something but then you left to look elsewhere.

Thanks to many sites requiring enabled cookies to 'properly display' the Google AdWords program (or other similar marketing program), technology allows a business to follow you and display visual incentives in the form of ads in order to convince you to come back to the original website.

The Remarketing Setup
This is an excellent way to stay on the top of people’s minds as they shop and do their research with various sites. These potential customers are more likely to return if you make it easy for them like clicking on an ad rather than recreating their search and trying to remember the name of the company they first visited.

Working with a certified Google AdWords partner like Flyline Search Marketing can help you take advantage of the benefits found with Remarketing.

This is also a way to expand your Internet Marketing strategies with new tactics that enhance your ongoing efforts by adding a blog, social media marketing tactics like a Facebook fan page or Twitter account, press release program and ongoing SEO-driven content updates.