Google AdWords and Remarketing

Google offers remarketing, which is a way to reach people who had been on your website and show them ads that remind them of you on other website or as part of a Google search as well as remarketing for mobile apps and dynamic remarketing for those who have a Google Merchant Center account.

 t’s a way to remind customers who you are, what you offer, and a way to get back to your website to reconnect and potentially buy on this visit.

All remarketing involves is a piece of code known as a remarketing tag that you put on each page of your website so that anyone that visits that page can be added to your remarketing lists. You can use different lists that offer different messages that will appeal to the consumers on a particular list.

Remarketing is recommended for those who want to drive sales activity on their website or into their store as well as for those who are looking to promote brand awareness and grow their overall customer base. 

Remarketing also works to increase the return on investment on existing Google AdWords campaigns. Each remarketing list can be adjusted and tailored to suit a certain audience or product as well to further enhance your position and revenue.

Flyline’s Remarketing Service

When you sign up for a Google AdWords program with Flyline Search Marketing, you also receive a remarketing campaign as part of the program, which supports your overall marketing efforts.

We use our MCC agency account to generate Google remarketing codes and insert them onto various pages on your website that we want to monitor. 

As website visitors come to your website and visit these specific pages, the Google remarketing code captures their IP address and deposits them into an audience bucket.

This audience bucket is then attached to the Google AdWords remarketing campaign. Our program designers then build Google display ads and/or upload image ads provided by you if you wish to include motion elements in your ads. 

The remarketing campaign is then geo-targeted to pursue these IP addresses from the audience bucket so that these potential customers may be convinced to revisit your website.

Why Flyline Search Marketing Uses Google Remarketing

Remarketing has been proven to help maintain top of mind brand awareness for companies that have used this Internet marketing tool. 

The results have included increased sales conversions across all of our clients and their industries. 

Making Your Business Boom with SEO

Times are tight and people are cutting back with many only spending what they have to and saving the rest to ensure the right amount of cash flow to get through these unpredictable economic times.

It’s understandable when the economy is tanked. Even though there has been some improvement it’s still pretty bad. 

Things look pretty grim for all your small business owners out there, but this simply means a new approach to marketing that can help grow your business even in the toughest of economies.

A Social Media Strategy

At Flyline Search Marketing, there are just certain parts to our business that we have found to be absolutely essential in helping other businesses advertise, and that comes down to having an effective social media strategy where potential customers and current clientele can be targeted more accurately than the costly advertising programs of the past.

The move toward social media as the primary marketing strategy is actually producing greater results for small businesses that can find both local and national customers that are looking for the products and services they offer more so than was possible before search marketing media and mobile advertising strategies.

The Break Down on SEO

Search Engine Optimization (SEO) is a marketing procedure that through a complicated algorithm and the use of some state of the art programs. These programs allow us to help better position your business page on the web in a location that is more accessible by the people.

Through our search marketing platforms with the proper use of SEO in combination with other state-of-the-art procedures, we can work to turn your business into an empire online.

There are multiple parts to a proper SEO platform. These include things like Google AdWords. This is an advertising pay-per-click (PPC) style program offered through us as a certified partner of the Google AdWords program.  

Of course, we also offer the same style of program with other search engines like Yahoo and Bing to name a few examples.

At Flyline Search Marketing, we specialize in taking a business’s online presence (previously present or not) and making a real imprint in the cyber world on the right customer base. Our procedures are not only tried and true, but they are proven to be quite affective.

If you need convincing, just check out our testimonial page to see for yourself. While you are there, why not just check out our whole site and see all of the great services we offer, which are all geared towards and proven to helping your business get noticed and grow.

The Ins and Outs of Remarketing

Imagine this: you are at your computer and pull up a Google search or some other search engine you like to use when looking for a product or service. You type in 'outdoor sports during the summer' and within a fraction of a second a list of different sites pop up, advertising everything from rock climbing to paintball.


You then put the mouse over an outdoor stores website and click on it, visiting the company’s homepage. You are greeted with a picture of some ripped guy tree climbing and some clever slogan explaining why this company is the best in outdoor sports products, gear, and attire.

After some debate, you decide to keep browsing and escape the page by clicking the back button and go to the paintball site only to be shocked by an ad from the very site you were just on. What just happened?

In a word, it’s remarketing and it’s a way for you, as a business, to remind potential customers that you are still there even after they travel to other sites but your ad might encourage them to come back.

Remarketing in a Nut Shell
Here’s how remarketing works. You searched Google for outdoor sports stuff and went on their website, which then told the coding of the website that you might be interested in buying something but then you left to look elsewhere.

Thanks to many sites requiring enabled cookies to 'properly display' the Google AdWords program (or other similar marketing program), technology allows a business to follow you and display visual incentives in the form of ads in order to convince you to come back to the original website.

The Remarketing Setup
This is an excellent way to stay on the top of people’s minds as they shop and do their research with various sites. These potential customers are more likely to return if you make it easy for them like clicking on an ad rather than recreating their search and trying to remember the name of the company they first visited.

Working with a certified Google AdWords partner like Flyline Search Marketing can help you take advantage of the benefits found with Remarketing.

This is also a way to expand your Internet Marketing strategies with new tactics that enhance your ongoing efforts by adding a blog, social media marketing tactics like a Facebook fan page or Twitter account, press release program and ongoing SEO-driven content updates.