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Thursday, May 9, 2013

Blogging Benefits Your Business – Just Ask Peoples Flower Shops of Albuquerque

So many articles and studies show that blogging is an effective tool to get noticed, increase traffic, and build a brand image. 

But, the proof is often in the results that each small business owner experiences for themselves when they work with an Internet Marketing company like Flyline Search Marketing and put the power of blogging to work for their own firm.

This case study illustrates how a blog is a highly effective tool for florists around the country. In this case, it’s Peoples Flower Shops of Albuquerque.

About Peoples Flower Shops
Peoples Flowers Shops is the largest florist in Albuquerque, New Mexico with five locations in the metro area. Peoples Flowers delivers fresh flowers throughout New Mexico and the United States.

They are leaders in environmentally-aware and sustainable floral practices. Peoples Flowers has been family-owned and locally operated since 1944.  

Peoples Flower Shops’ Blogging Results
Over the past year of blogging for Peoples Flowers, blog traffic on the Peoples blog has grown from approximately 1,500 visits early in 2012 to more than 4,000 visits in 2013.

Peoples Flowers is also now making flower sales directly from the blog, which is a convenient way to ensure that those that come to read the blog can easily make a purchase without having to migrate to a different site. 

In this way, the blog serves as a nice supplement to the website plus it is a great way to enhance the value of other social media platforms.

The blog is also an awesome way of increasing the client’s information indexing capabilities with the search engines to drive more online and in-store traffic.

The result has been sustained revenue growth and enhanced brand recognition in Albuquerque and throughout New Mexico. Sales have risen considerably over key periods while regular florist business has also grown in the past year.

The Internet Marketing Difference of a Comprehensive Florist Program
Peoples Flower Shops takes advantage of Flyline’s comprehensive marketing program for florists, which includes a wide range of tactics as well as a detailed tracking mechanism that gauges results and helps to shape the tactics used over time.

Certain marketing packages also come with the ability to gain exclusivity for a particular area so that Flyline only focuses on serving your florist shops in that geographic territory, creating an even greater competitive advantage.

Let Us Grow Your Florist Business!
If you want to focus on your core business and are too busy to blog or are unfamiliar with the SEO strategies that move you up the search engine rankings, let us grow your Internet Marketing program so that it nurtures your business and sees it blossoming for years to come. Contact us today to learn more!

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