Google AdWords and Pay Per Click Advertising. New Clients Receive $100 in Free Advertising to Get Started

One of the best ways to get noticed by your customers who are most likely on their tablets, laptops, or phones using Google to look up a product or service is to work with Google through their Google AdWords PPC advertising program.

This blog post explains why it is so important to select a Certified Google AdWords partner to work with to help you get the most from this online search marketing program.

Advantages of a Google AdWords Certified Partner

When you hear the word, certified, it tends to evoke the idea that the person attached to that certification has undergone training, has knowledge about what they are doing, and has collected some experience. That makes them more reliable and credible in your eyes.

So it goes with Google AdWords certification. While anyone could figure out how to use Google’s PPC advertising program, it is even better when that person – and team – has been trained and received a certification that says they have a certain level of knowledge and experience. This is more valuable as it can mean that your investment in their knowledge and experience will pay off.

Google doesn’t give out these certifications to just anyone. There is a framework for receiving this Google AdWords certification:

·         You must currently be managing a reasonably large portfolio of AdWords clients and have done so over an extended period of time.

·         Your client account overall spend level must meet program requirements and have done so for the most recent 90 day period.

·         You are required to take a series of exams, designed to ensure that you fully understand all aspects of Google AdWords, Analytics, Display Ads, Remarketing, AdWords Editor and more.

Other business owners also realize the advantages of working with a Google AdWords certified partner:

• Business owners found AdWords to be an extremely complex and elaborate advertising platform.
• They did not have enough time to learn all of the unique features that Google AdWords offers.
• Many stated that they spent considerable money bidding on keywords, but they realized that they did not have the automated tools needed to effectively identify the path to success.
• That’s when they turned to Flyline Search Marketing to handle their Google AdWords campaigns.

What We Do for You!

Here’s what we do when you start a Google AdWords program with us:

• Place your Google ads on the Google Search and Display ad networks in the top ad positions.
• Target your AdWords campaigns to the precise audience you choose.
• Include a Google remarketing program.
• Create Google “Mobile Targeted” campaigns to increase your call in sales conversions. These campaigns will specifically be targeted to people who utilize their I-phone, Android or smartphone device to search the web for products and services.
• Develop and deploy Google conversion code into the source code of our clients websites. This code helps us identify top performing keyword phrases that are driving sales conversions.
•  Integrate Google Analytics on your website and share actual Google program data with you.
• Add a call tracking and recording phone number to each Google Ad we run for your firm. That allows people who see your Google pay per click ads to simply call you instead of clicking through to your website. This tactic has historically improved the sales conversion rates for our clients.

Ready to get started? We are offering $100 in credit for your Google AdWords program if you have not had an account with us before. Contact us now!

SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

SEO Done Right: Why it is Important to have a Specialist

If you are a business owner with a website, but don’t have the web traffic that your site should be achieving then chances are you need SEO.

Do you already have it? Do you even know what it is? It’s okay if you don’t, but if you have it already and you are not seeing the results that you should, you might need to reconsider your SEO strategy or, at the very least, any company that you have managing it for you.

That means finding an Internet Marketing company that knows what they are doing. At Flyline Search Marketing, we really do know what we are doing and are committed to every business owner get the best return for their investment.

Search Engine Optimization

For those of you unfamiliar, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO improves your website’s visibility in its unaltered state. With proper SEO tactics in place, you can improve a website’s position so that more customers and prospects can find you on the Internet.

It would seem as though it was easy enough to do yourself – develop some keywords and put them in your website content. But, it is actually not that simple and there is an actual science to search engine optimization.

SEO with Flyline

It takes expertise and that expertise costs money – but it delivers a significant return for that money. However, once your site is optimized, your brand is easier to find and more people can consider or not whether they will use your product or service.

At Flyline, we do a few things with our SEO program and though there is a whole lot of technical stuff, there are other things that are easily understood. We believe in content -- a whole lot of content. From blogs to articles to Internet press releases, a couple of things happen.

People searching the Internet for a service or product are twice as likely to come across a company with a blog and website or see a press release listed in search engine results thanks to some specific keywords or links that have been placed within the content. 

Simply put, the more content there is used and updated regularly, the larger the data footprint, which then makes finding your site easier in a search query.

Flyline Search Marketing offers SEO and website hosting and development as well as Internet Marketing services, including content development for online channels like social media, public relations and marketing communications.

Commit to Social Media: Long-Term Results will Follow

We live and breathe social media at Flyline Search Marketing, so our blog posts are dedicated to helping our readers learn how to maximize what social media can do for their businesses. 

Having a proper social media platform to promote your business is one of the best ways to attract a long-term and loyal customer base.

What makes social media stand out from the rest? What is it that makes it better than PR, sign advertising, or even TV or radio marketing? At Flyline, we believe that social media is the very best because of the relationships you can potentially build with your blog readers, Facebook fans, and even Twitter followers.

Commitment Issues

Commitment is not just something people face in relationships; they also have a hard time committing to the use of social media as a business owner. The biggest challenge to committing to use social media is the amount of time it seems to take.  

Often, you will hear a business owner say, “I don’t have time,” or “I don’t see the results fast enough to bother with it.”

And, those arguments are certainly valid. While it is certainly understandable that a business owner’s life is quite hectic, we cannot begin to stress just how much this is the wrong perspective about social media. 

The bottom line is that social media really is a mandatory form of marketing in the 21st century.

Common Mistakes

Forbes draws this fact out pretty well. In a recent article on social media, they talk about blogs that don’t engage the reader and businesses that turn off their readers because the blogs and posts make them feel like nothing more than a statistic.

At Flyline, we couldn’t agree more .When writing a blog post, you cannot make it all about your business. You can’t just advertise a service special and talk about how awesome you are, but, at the same time, you cannot just ramble on about the first time you had to call out an electrician or some other story.

With social media, whether it is blogging, posting, or even advertising a special, you must find a middle ground – one that gives the reader a chance to put forth their opinion. 

Here are some ideas:

• Engage the reader with a story, but stay on point.
• Advertise to the reader but offer helpful tips and solutions to their problems, which is a must for any service business as it saves them a little money and won’t waste your technician’s time.
• Most importantly though, you need to be committed and if that means hiring a social media specialist or creating your own team within the business, then do it.

With social media you can’t go in half baked, you have to go all the way and with that you will see long-term results.

Finding a Perfect Fit: A Guide to Choosing the Right Search Marketing Company

Do you own a business? Is it big or is it small? Do you want it to grow into a corporation or keep it the way it is?

If you answered yes to any, all, or some of those questions, then chances are you know what it means to keep a business going in this technology age we live in.
Having an online presence is no longer something you do to put business a step ahead of the competition but rather it is necessary for your company’s survival.

So you got yourself a website or at least a blog, but without usage of proper advertising and a marketing strategy, chances are you will find your website’s traffic to be as desolate as some desert road. That’s when you need to consider a different approach.

Using Search Marketing
You can have a website, you can actively blog, and you can post update after lengthy update on your businesses Facebook page.

However, if the only thing your customers have to find you online with is a business card or billboard, then the fact is that all the online activity in the world will be of little help to you.

Then what do you do? When everyone else seems to be able to, why can’t you? While the details are complex, the answer in itself is simple: search marketing. And, that’s something the Flyline team excels at.

As the search marketing experts, we can take your website and put it on the front page of Google as well as other major search engines for relevant search inquiries.

With our extensive knowledge in social media as well as search engine optimization, we can not only increase your business’s web traffic, but we can also increase your blog, Facebook likes, and even Twitter followers.

Through Flyline’s targeted search marketing program, we can equip the online part of your business with all the tools it needs -- from hosting and creating the website and social media ‘fan’ pages to using the very effective pay per click system. All of the processes and more are just what your company needs to really set off in the right direction.

We are the Perfect Fit
At Flyline Search Marketing, we speak confidently when we tell you that we are the ones you have been looking for at a price that aligns with your small business budget. Be sure to check our site for the many incredible testimonials we’ve received.