Flyline Search Marketing - Albuquerque Internet Advertising: February 2011

Flyline Search Marketing

Google Adwords

Certified Partner

1-866-258-5511

The growth of Internet Marketing in the Albuquerque, New Mexico marketplace has been on steadily upward rising path. In fact, some now say that Intenet has surpassed traditional print media and is now the shopping tool of choice for Albuquerque, Rio Rancho, Corrales, Bernalillo and Sandia Heights residents. Only a few short years ago, you really couldn't have made that argument. We consider Albuquerque to be a tech savvy community. With the presence of companies like Intel, how could anyone think otherwise? There are quite a few ISP's (Internet Service Providers)operating in Albuquerque. Connectivity to the web is increasing at a rapid rate and don't forget about the tremendous growth we are seeing in the use of broadband access cards, PDA's, I-phones and Droid's.

It would seem that the stage has been set. We believe that firms operating in and around Albuquerque and Santa Fe should immediately begin marketing to the ever growing prospective client pool who is now shopping for goods and services via the Internet. Yes it's true, some Albuquerque suburbs are more wired than others, but, make no mistake, the growth of broadband and ever increasing usage of PDA's and smart phones is happening all over town.

Before jumping headfirst into Internet Marketing, you need to take an honest, in-depth, and objective look at your current Internet Marketing capabilities. Ask yourself, do we truly have the right tools and platform in place to compete effectively? Don't make the mistake many companies do and jump in with both feet, even though your assessment told you that your firm was not adequately prepared to effectively do battle. That my friends can lead to some very expensive lessons and some very unproductive marketing efforts.

What Are The Elements Of A Comprehensive Internet Marketing Strategy?

1) Create an effective Website

2) Deploy Lead Generation Tools (Start with Google Adwords. Later add a program on the new merged Yahoo/Bing sponsored search platform)

3) Set Up Branding Tools (Consider purchasing a custom Facebook fan page, set up a Twitter account and actively tweet each day, join the Linkedin community and create a Youtube channel for your business)

4) Create Information Indexing Tools (Create a blog for your firm and share information about your company with prospective clients and the search engines. Set up an Internet Press Release account and send out at least two fresh releases per month)

5) Monitor Program Performance By Using Effective Analytics Tools (Add web based analytics to your website and blogs. We recommend that you also deploy phone number tracking and recording as another way of evaluating the effectiveness of your Lead Generation efforts.

If you do nothing else, make sure that you devote the proper attention to your website! We recommend that you take a long hard and yes, a very critical look at your website. After all, your website is your online store front! Most likely your firm spent thousands of dollars on tenant improvements so that your building, offices and showroom will be impressive to prospective clients. Ask yourself these questions. Does my website represent my firm in a professional manner that equals or betters the impression my office environment produces? Is it graphically pleasing and filled with keyword rich, relevant content that my customers will need to effectively shop and buy online from my business? Can I easily update my website to add information about new products or services? Can I easily update and change out photos to help my website visitors see the many wonderful products and services I have to offer? Folks, I have seen thousands of websites over the past few years. Most don't pass muster! Take action and build a site that works.