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Friday, July 29, 2011

Going Viral: Why and How to Use YouTube as Part of Your Social Media Campaign/Strategy

When you hear someone talking about social media, what’s the first thing that comes to mind? Most likely, it’s FaceBook or Twitter. But, what comes to mind when someone mentions YouTube? If you’re thinking home videos of kittens and toddlers, think again. YouTube is a social media force to be reckoned with and here’s why.

According to YouTube’s own statistics, almost 17 million people have connected their YouTube account to at least one social service, such as Twitter or FaceBook. Additionally, 100 million people take a social action – such as likes, shares, or comments – on YouTube every week. To illustrate the opportunity that awaits you, YouTube also has more than 2 billion views per day.

So, what’s the best way for your business to incorporate YouTube into your social media strategy and take advantage of those statistics?

Get Started Now
Because of YouTube’s social features and social activity update feeds, you can begin to build a YouTube presence even before you produce any video content of your own. There is also the ability to comment on and rate videos, add videos to your YouTube Profile as favorites (also known as “favoriting”), share videos on FaceBook and Twitter – or almost anywhere online, and generate playlists of relevant videos.

Track Your Progress
Once you have your own videos, not only can you get feedback through user comments and ratings, but you can also get invaluable marketing data about your videos – for free. YouTube offers information on viewer demographics, popularity, and a digest of user interaction, consisting of statistics on comments, ratings, and “favoriting.” This type of information is an extremely useful tool for developing relevant, more effective content.

Create Traffic
Views of your videos on your business’s YouTube profile or, channel, can easily send traffic to your main website. This is a great way for potential customers to opt-in from YouTube to your business’s website. Twitter and FaceBook also work well in conjunction with YouTube to help drive traffic to your website. Consider that an auto-shared tweet on the average results in six new YouTube.com sessions and that YouTube sees more than 500 tweets per minute containing a YouTube link.

Create Relevant Content
If you have a budget that allows for professionally produced videos, great! If not, you can still produce content with minimal cost and relatively little effort. Videos can be uploaded from your webcam or mobile phone, and they can be enhanced with features on YouTube, such as adding captions and subtitles, annotations (text, links, and hotspots), or replacement audio.

Your YouTube
 Have you used YouTube as a part of your social media campaign? What were the results? If you have any experiences you’d like to share, please comment below. Please send you comments to (info@flylinesearchmarketing.com). We also invite you to visit our website at (http://www.flylinesearchmarketing.com/) or call us at 1-866-258-5511.


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