On Target: The Advantages of Google Adwords

Many companies are looking for ways to generate revenue. One way companies can increase their Web presence and generate income at the same time is with Google Adwords. Google Adwords is a tool businesses can use to increase the traffic to their website and develop additional sources of income.

Building a Stronger Network

Google developed an online advertising system that uses textual ads within your website to reach customers via research by key words. Typically, ads are placed on the right column or top portion of your website to attract customer attention. As the website owner, you have control of how you want the ads displayed within your site. You can also choose design elements such as destination address, descriptions and titles. For the ads to be displayed, you purchase key words.

As customers punch in key words on a Google search, your ad will be displayed. A bidding system is used to determine who receives the highest rating. The cost of Google Adwords is based on a cost per click method. Each time a person clicks on your ad, you are charged. However, you control the region and language your ad is placed in.

The same is true with cost. You control your budget and determine how much you want to spend daily or by key word. You can also develop a budget strictly on a particular advertising campaign.

Seeing the Fruits of Your Advertising Labor

Here are some tips on maximizing what you get from what you put into your Google Adwords strategy:

• Time: Be prepared to spend a good amount of time personally developing a successful campaign. For individuals, plan on developing 50 similar keywords with 3 to 4 ads linked to the same landing page. Plan to spend anywhere from 4 to 6 hours a week managing your adword account.
• ROI: Keep a cost accounting of your ROI to see which adworks drives your cost per sale. Your cost per action (CPA) information is vital. You can determine if this falls into a lead or a sale and base your future marketing strategies on this information. 
• Click, Click: Be thoughtful when establishing your ads. You want very specific and targeted ads with each keyword. Proper keyword phrasing will increase your click rate and your revenue.

Promoting your website and increasing traffic can lead to higher numbers in revenue. Partnering with a Google Adwork marketing campaign can drive your business and traffic. A focused campaign will increase your web presence and lead to greater sources of revenue.

On target keywords will effectively drive your marketing campaign and bring these into a tightly managed group which will enhance your company profile. Flyline Search Marketing can create the type of campaigns that get you the results you are looking for in terms of reaching your target audience and converting them.

Pam Russom—Back Where She Belongs

Flyline Search Marketing is excited to announce the full-time return of our long-time President, Pam Russom. Pam had left the company briefly to focus on a personal matter and now has returned to Flyline Search Marketing to lead us during a time of tremendous growth and expansion.

We are busy developing inventive ways to help our clients reach their target audience, and Pam’s widespread knowledge of SEO and SEM techniques will increase our delivery time and your revenues.  Pam will focus her tremendous interpersonal and leadership skills to continue to develop our client base and growth as a Google Adwords Certified Partner. Her extensive knowledge of search engine optimization, search engine marketing, social media, website design, and brand development and marketing will drive Flyline Search Marketing and continue our role as a leader in Atlanta, Santa Fe, and Albuquerque’s business communities.

Pam will capitalize on her extensive understanding of SEO and SEM to continue building Flyline Search Marketing as a leader in social media marketing strategies. In addition, Pam specializes in multimedia consultation, sales training, and event planning to fully develop your business and maximize your company’s exposure. 

Numerous Capabilities and Deep Experience

Pam brings a varied skilled set defined by professionalism and comprehensive knowledge that defines success. Her business and professional experience is diverse with additional positions held in television and radio, which have led her to a fuller understanding of marketing strategies.

Pam was Marketing Director for American PolySteel Corporation and Marketing Consultant for multiple radio stations. She worked for American General Media as an Internet Sales Director before joining us as President. She also holds a BBA in Small Business Management from Georgia Southern University.

Pam keeps on top of the local business and community activities by being associated with the following groups and organizations:

•  Rio Rancho Regional Chamber of Commerce
• Albuquerque Business Builders
• Christian Business Leaders Network
• Business to Business
• Linked by Albuquerque
• New Mexico 200 Linked
• Synergy Networking
• Women Make a Difference (WMAD)

Each of these organizations strives to build businesses through hard work, communication, and networking. Pam’s affiliation with all of these organizations only serves to increase your considerable knowledge and business connections.

Give Us a Call

Pam is committed to positioning your company for success. Give us a call today at 1.866.258.5511; in Albuquerque, you can contact us at 505.718.4560; and in Atlanta, you can reach us at 678.867.6810 to see how we can position your company to maximize your exposure and increase your revenue with a competitively priced and comprehensive package that delivers results.