Flyline Search Marketing / Google Adwords Certified Partner

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Wednesday, December 21, 2011

On Target: The Advantages of Google Adwords

Many companies are looking for ways to generate revenue. One way companies can increase their Web presence and generate income at the same time is with Google Adwords. Google Adwords is a tool businesses can use to increase the traffic to their website and develop additional sources of income.

Building a Stronger Network
Google developed an online advertising system that uses textual ads within your website to reach customers via research by key words. Typically, ads are placed on the right column or top portion of your website to attract customer attention. As the website owner, you have control of how you want the ads displayed within your site. You can also choose design elements such as destination address, descriptions and titles. For the ads to be displayed, you purchase key words.

As customers punch in key words on a Google search, your ad will be displayed. A bidding system is used to determine who receives the highest rating. The cost of Google Adwords is based on a cost per click method. Each time a person clicks on your ad, you are charged. However, you control the region and language your ad is placed in.

The same is true with cost. You control your budget and determine how much you want to spend daily or by key word. You can also develop a budget strictly on a particular advertising campaign.

Seeing the Fruits of Your Advertising Labor
Here are some tips on maximizing what you get from what you put into your Google Adwords strategy:
  • Time: Be prepared to spend a good amount of time personally developing a successful campaign. For individuals, plan on developing 50 similar keywords with 3 to 4 ads linked to the same landing page. Plan to spend anywhere from 4 to 6 hours a week managing your adword account.
  • ROI: Keep a cost accounting of your ROI to see which adworks drives your cost per sale. Your cost per action (CPA) information is vital. You can determine if this falls into a lead or a sale and base your future marketing strategies on this information. 
  • Click, Click: Be thoughtful when establishing your ads. You want very specific and targeted ads with each keyword. Proper keyword phrasing will increase your click rate and your revenue.
Promoting your website and increasing traffic can lead to higher numbers in revenue. Partnering with a Google Adwork marketing campaign can drive your business and traffic. A focused campaign will increase your web presence and lead to greater sources of revenue.

On target keywords will effectively drive your marketing campaign and bring these into a tightly managed group which will enhance your company profile. Flyline Search Marketing can create the type of campaigns that get you the results you are looking for in terms of reaching your target audience and converting them.

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