Smartphone usage has
never been higher, and research firms indicate that usage will only continue to
grow among all demographics.
This blog post provides some interesting insights
into smartphone usage as well as explains why today’s businesses should use
Google AdWords mobile targeted campaigns to target and reach their audience on
the platform they are using most or risk losing out to the competition.
Statistics about Smartphone Usage
According to comScore,
a digital research firm, and research
released in September 2013, there are 143.3 million U.S. smartphone users with
ongoing growth and market penetration among all smartphone brands set to continue
growing.
Consumers are relying
on their smartphones more to do more of the things they used to do on their
laptops or personal computers. These activities include conducting searches for
information, using social media sites, and shopping and making purchases.
Among the top web
properties on smartphones, comScore found that Google sites ruled, including
Google searches, Google Shopping, and Google Maps.
Why Use Google AdWords’ Mobile Targeted Campaigns
The fact that
consumers are using their smartphones to make decisions and relying on Google
for so many searches and shopping experiences, there are many compelling
reasons to incorporate Google AdWords’ mobile targeted campaigns into your
Internet Marketing strategy.
That’s because these
campaigns specifically target consumers who use their iPhones, Androids, or
other smartphone device to search the web for products and services.
This is especially important
to do during the holiday season where consumers are used to checking for
information on products and services while on-the-go and in-between retail
locations as they hunt for deals and promotions. You want them to find you
before they turn to your competition.
Flyline Search Marketing is Your Google AdWords Partner
Flyline Search
Marketing’s AdWords
program managers know how to create results-oriented Google “Mobile
Targeted” campaigns that target your customer and potential customer base,
convincing them to click to your website and increase your call-in and online sales
conversions.
Our Google AdWords team has been certified by Google, which means
you can be confident that they have the experience and know-how to get you the
best return on your Internet Marketing investment.
Interested in learning
more how these Google AdWords mobile campaigns could help you attract more
business through the holiday and beyond? Contact us now!