An Internet Marketing Consultant You Can Trust

You and your business can benefit greatly from working with an Internet Marketing consultant, but it has to be someone that you can trust to do a good job and provide you the best return on your investment as possible. 

You also want to make sure that they are going to be a partner that is with you for the long term and one that you know makes the best decisions on your behalf.

Ethics

There are many ethical ways to use the Internet for marketing commonly known as white hat techniques. It is important to have an Internet Marketing consultant who is ethical and knows the right way to promote a business online. 

These right ways include all the typical Internet Marketing tools as well as social bookmarking, blog commenting, and article writing. Then, there is also link building and video posting. The Internet Marketing partner you want to work with will provide you with a comprehensive plan that involves a balanced number of tactics to get your business noticed.

Expertise

Your Internet Marketing consultant should know how to incorporate social media, including what platforms work for your business, what type of content is relevant, and how to track what is said on those pages or channels. 

Your Internet Marketing consultant needs to include social media as a component of what they are doing for you and show you that they are experts at it.

A Plan 

Finding the right Internet Marketing consultant depends on what you want to achieve for your business. If you’re looking for general marketing assistance, many consultants may help you. However, if you are a niche business like a florist, auto dealership, gym or fitness center, or other type of local business, it is important to select an Internet Marketing consultant that has knowledge in these areas or can show a client list in these areas.

Performance Measurements 

If an Internet Marketing program is never measured, there is no way to know what could be improved or if there are any areas that are being missed. 

That’s why an Internet Marketing consultant should be able to produce reports and illustrate quantitative findings about various social media campaigns, PPC campaigns, press release distribution and website visitors in order to understand more about the target audience and what they do and do not respond to.

 
Cost

There are many Internet Marketing agencies out there that charge various rates and fees. It is important that the Internet Marketing consultant you select illustrate what the fees are for and what is included as well as show results that justify that investment.

To learn more about how we work as your Internet Marketing consultant, check out more information here. 

Florists Boost Sales This Valentine’s Day Thanks to Our Comprehensive Internet Marketing Program

In checking in with our florist clients from around the country, they are reporting record sales this year and attribute much of the increase to their ongoing comprehensive Internet Marketing programs with us. 

We are, of course, thrilled that our clients are happy and understand how the wide range of Internet Marketing tools and platforms are working to attract their target audience, increase leads and conversions, and drive revenues up.

A Winning Formula

Our winning formula consists of multiple tactics:

• Our lead generation program with Google AdWords targets the consumer who is undertaking research about the best florist to use and the shopper who is ready to buy whether that is for Valentine’s Day or any other upcoming special occasion. The campaigns focus on what our florist clients know in terms of their specialized knowledge and how they can solve problems for their customers whether those are what to buy, how much to spend, or even information about flowers and how to care for them. We have built a significant database of keywords that help florists throughout the year capture more leads.
• Our Facebook pages for florists have won a huge response from consumers who enjoy all the pictures and videos, decorating and gift ideas, and exclusive promotions. Other social media platforms are driving customers to our florist clients, including YouTube channels, Pinterest boards, and Tweets.
  
• Florists have also noted that their redesigned websites are making a significant difference in attracting customers. They see a real competitive advantage to their sites, including regular content updates, stunning photographer, enhanced features and functionality, and ease of navigation.
• Another differentiating factor with our Florist Internet Marketing programs has been the focus on public relations platforms, including blogging, articles, and press releases that build brand reputation as a thought leader in the florist industry, further setting them apart from the competition.
• The exclusivity aspect of our Internet Marketing programs is also a critical success factor for these clients because they receive our exclusive attention in their geographical area. We are not working with them and their competition, so our focus is entirely on their needs and success.
  
• Lastly, not enough can be said about the value of the personal touch that Flyline provides. Our staff personally connects with and meets with clients in person on a regular basis, including weekly phone calls to report feedback, results, and recommendations for improvement. Our clients note that this is so important to them, especially after some had previously used Internet Marketing agencies that they never heard from let alone met in person.

If you are ready to see significant increases in traffic, orders, and revenue, it’s time to contact Flyline!