Website Graphics: A Critical Aspect of Engaging Visitors and Customers

While the content on your website is important and creates interest by informing and entertaining, the fact is that we have become a truly visual culture and like looking at graphics. Everything involves photos and videos today so consumers expect the same thing from businesses.

Since consumers are using the visual for themselves to communicate and share, especially with the advent of social media sites like Instagram, Tumblr, Flickr and Facebook. 

A Visual Society

Therefore, if businesses want to communicate with consumers, they have to resort to using the same mediums.  Statistics have illustrated that consumers want visuals and enjoy graphics. The content that gets the most views has images and graphics, including videos, illustrations, and photos.

Product Marketing

When it comes to businesses that are using a website to sell products, including an ecommerce website, more consumers want to see the product so having many high-quality images is important. 

The type and amount of images on these sites often correlates to what consumers think about the product in terms of its quality and its ability to solve their problem or satisfy their need.

Professionalism

This means that having website graphics and visuals translates to the idea that a company is more professional. The website quality directly reflects on what a consumer thinks about that company and its brand. When consumers see a great looking website with graphics they think the company will do the same for them otherwise in terms of the product or service they offer.

Accessibility

Of course, website graphics also mean how the menu looks and what type of buttons are visible for the consumer to find what they are looking for on your website. It has to be accessible and easy to use in terms of the graphics or consumers will go elsewhere.

Brand Pull-Through

The website graphics also can carry through the brand image you are building so these should be consistent so that can be continually emphasized no matter where consumers an customers see your brand.

Flyline’s State-of-the-Art Florist Marketing Program

Our innovative florist marketing program delivers. Just ask the award-winning, nationally acclaimed florists that we work with all over the United States, such as Carithers Flowers in Atlanta, Allen’s Flowers & Plants in San Diego, Peoples Flower Shops in Albuquerque, Allen’s Flower Market in Long Beach, Flowerama Columbus in Columbus, and Allen’s Flower Market of Reseda. They have achieved incredible results with our Internet Marketing program.

Sales Results from Paid Search

Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27, 070 total sales conversions from paid search for our floral industry clients.  

Sales Results from Organic Marketing

Since January 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve.  

Generating these Incredible Results 

These results come from delivering highly effective advertising and marketing programs for florists that have local, regional, or national floral design centers. To design our floral Internet Marketing program, we first conducted extensive research. Then we deployed the program for our first floral client in 2009.

Our floral marketing program includes Google ecommerce analytics, conversion tracking, and call tracking and recording to gather performance results information. Using this live performance data, our team can refine our tactics, bidding strategies, and overall approach to further improve the results.

Here is an overview of what you can achieve if you sign on for one a florist Internet Marketing program:

• An immediate increase in sales transactions;
• Sustainable revenue growth year after year;
• A steady lead stream to lower dependence on orders from FTD and Teleflora;
• A comprehensive marketing approach that drives website sales, call in sales, walk-in’s, and event and wedding sales;
• Professional SEO that optimizes your website to deliver increased organic placement opportunities on the major search engines;
• Increased brand awareness; and
• Improvements in your keyword and page ranking along with natural link building from social media marketing, blogging, and public relations.
  

In addition, we offer exclusivity so when you sign on with us you will know that we are not working with your competition down the street. We only work with one florist per geographical region. That means we are focused solely on getting results for you.

Ready to learn more? Contact us today to see what we can do for your flower shop business.