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Monday, March 21, 2011

Social Media Cops and Robbers

For the past several years, people have been proclaiming the arrival of social media as a world-changing technology. Much like the invention of radio, and later television, social media sites are not only changing the way that people receive information, but they’re also changing the way that people live. This much is a given.
But, did it ever dawn on you that social media could actually have the power to save lives? Before you scoff and click away, consider for a moment the leaps and bounds that the Albuquerque Police Department has made by taking to Facebook, Twitter, YouTube, and the blogosphere in their crime fighting efforts.

According to Albuquerque Police Chief Ray Schultz, utilizing social media has allowed law enforcement agencies everywhere to take the traditional “Wanted” poster to new and previously unimagined levels – giving local police the tools necessary to immediately communicate with citizens through Twitter posts and Facebook updates in a way that previously might have taken days or even weeks to do through traditional channels. That's definitely bad news for bad guys but definitely good news for the good guys.

Watching local police departments turn to social media outlets as a way to increase their effectiveness is an inspiring sight that should serve to effectively put to bed the arguments of social media marketing naysayers who declare, “It won’t work for me.” The bottom line is that if the police department can make use of social media outlets, any business can. It may take a little bit of creativity and some thinking outside of the box to accomplish, but cyberspace is certainly not the exclusive territory of high tech corporations and online marketers.

Sure, not every business owner was blessed with the kind of creativity that’s sometimes required to run an effective social media campaign – and there are plenty of small businesses out there that have effectively cut their legs off because of an aversion to cyberspace that can only be described as mystifying. Fortunately, if you don’t know how to go about getting a web presence, you can always hire someone to do that for you. Just as you don’t have to be an electrical engineer to flip a light switch, you don’t have to be fluent in techno-speak to be able to utilize social media channels and the internet to promote your business.

Albuquerque Internet Marketing is a local company that offers social media marketing packages and can implement internet marketing strategies to significantly improve your company’s profile, regardless of your size or what type of business you’re in. If your company relies on customers, your company needs a website and a social media profile. Albuquerque Internet Marketing can handle that for you. For more information, visit www.albuquerqueinternetmarketing.blogspot.com.

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