Flyline Search Marketing / Google Adwords Certified Partner

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Tuesday, March 1, 2011

The Top 3 Reasons Your Business Needs a Website

Flyline Search Marketing

Google Adwords Certified Partner - Website Design

Websites Are Mission Critical To The Success Of Your Business

Do you have an effective website working for your business? Folks, it is 2011 and in today's busy world, most people shopping for goods and services, like those offered by your firm, are doing so on Google, Yahoo & Bing. Flyline Search Marketing is an Internet Marketing Agency. We do a considerable amount of media consulting and research for our clients. We remind our clients everyday that their website serves as their online store front. Your website is first and sometimes only potential touch point with new prospective clients. Are you proud of your website? If not, we encourage you to consider a redesign. First impressions are mission critical in the Internet arena. Statistics show that people spend less than 8 seconds looking at the average website. How long are they viewing yours?

I know you have probably had a ton of website design people harping at you about building a new site. You’ve probably heard it before. You might even be sick and tired of hearing it. If you are a business owner, operating in the Albuquerque, Bernalillo, Carlsbad, Corrales, Espanola, Farmington, Las Cruces, Los Alamos or Santa Fe areas, the truth is you absolutely must utilize a website to reach your prospective clients. People you used to reach via your Yellow Pages ad, simply aren't using that media anymore. Not all, but, many have now switched over to the Internet. It's faster and a more effective way to shop. Here are 3 solid reasons why you need to invest in either an updated or new website.

Increase Accessibility & Visibility Of Your Firm

Imagine how poorly your business might have done 20 years ago if you didn’t include your phone number in your Yellow Page ad. Even though some people would arguably have seen your ad, many would have found it very difficult to do business with you without your phone number. By including your phone number you effectively increased your firms accessibility. If you were really smart 20 years ago, you also bought some radio, newspaper and magazine advertising to go with your Yellow Page ad. That way you increased your chances of being seen by shoppers in your area. The combination of multiple media visibility and clear contact information generally produced a winning formula.  

A website in today's world has the same critical importance. Statistics clearly show that shoppers are quickly migrating away from traditional print media like Yellow Pages, Newspapers and Magazines. While some still use Radio, statistics are clear there as well showing that the radio audience is also diminishing. An effective website is now mission critical. It creates that all important first impression and allows for the accessibility and visibility your firm needs. The vast majority of shoppers in markets like Albuquerque, Rio Rancho, Sandia Heights, Santa Fe and Corrales are now using the Internet to shop. If you have a poorly designed website or simply don't have one at all, you really need to take action immediately. Having a website is today’s high tech marketplace is equivalent of being listed in the phone book, with the notable exception that it’s now much easier to use an online search engine than it used to be to thumb through the Yellow Pages.

Round-the-Clock Hours of Operation

When you have a website, it operates 24/7. Even if your website isn’t designed with any other purpose in mind than to let both existing and potential customers know how to get ahold of you, or to give information about the services you offer, its purpose is well served. Think of it as a round-the-clock online billboard that customers in nearby communities will see every time they go online and Google search an item or topic related to the goods and services you supply.

Branding - Name Recognition

Let’s face it, phone numbers aren’t exactly catchy. We remember them when we have to (and sometimes forget them when we desperately need them) but it’s word association that really gets stuck in our brains. With a website address – especially one that’s easy to remember and is associated with your company name – your customers will never have a tough time remembering how to find you.

There’s a big difference between being actively involved in e-commerce and simply having an online presence. If you’re intimidated by the prospect or find it’s something you just don’t have the time to tackle, contact a local internet professional and find out what it’ll take to get your company onto the world wide web.


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