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Tuesday, May 10, 2011

Enabling Citizens to Fight Crime with Social Media

The city of Albuquerque is in the news again, and, once again, it is the efforts that police are taking to use social media as a tool in fighting crime that is attracting a lot of buzz. There’s so much buzz, in fact, that other states like California, Georgia, Minnesota, and Washington are following in hot pursuit. So, what’s all of this hubbub about?

In what could be seen as one of the most inventive and positive uses of social media ever, the Albuquerque Police Department has launched an effort to keep citizens and businesses updated on the status of ongoing crime investigations. Standing in stark contrast to the typical way that police departments operate – by maintaining a policy of not sharing certain information with the public about current investigations – Albuquerque hopes that its efforts will go a long way in making up for unfortunate cutbacks to the city’s police force. 

Some of the proposed uses of an integration of law enforcement with social media includes:
  • Raising awareness about theft rings by informing businesses and individuals of what to look for to ensure they don’t fall victim.
  • Gathering tips to help solve open cases, such as receiving anonymous tips.   
  • Obtaining critical information about the location of fugitives. Police are well aware that, sometimes, people feel much more comfortable providing information through private social media instead of picking up the phone or visiting the police in person.

This latest development stands as testament to the impact that social media is having on our society, and only hints at the possibilities that could be developed further down the road. In its reach, social media has had an impact on society that hasn’t really been seen (or heard) since the invention of radio. 

Once you stop to consider the implications, you might just decide your next stop is a social media presence for your business. Contact Albuquerque Internet Marketing for more information on how you can tap into and take advantage of this vital pipeline.


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