As a business owner, you may continually ask yourself how you can develop additional revenue and exposure. There are many ways to advertise to promote your company. Your eye is always on becoming a recognized force in your community. Besides having a solid reputation, a stellar work ethic, and unbeatable product, you need a presence on the web and a way to interface and develop contacts.
Social networking clearly permits you to develop and establish relationships with other individuals. You can harness social networking to increase your market share, develop your reputation, and inform people of your company. Two great ways to increase your company profile and exposure are to join Google + and LinkedIn. Each allow you the opportunity to network and make connections with individuals and businesses. In using these social networking tools, you can increase your web presence and associations.
LinkedIn:
LinkedIn is a professional social networking site where you can post a profile and invite connections with other individuals. Once connections are made with an individual, you can create secondary connections with affiliates. LinkedIn also allows members to increase their profile while allowing introductions to mutual connections.
With LinkedIn, you can also form groups with similar interests and associations to increase your presence. As a small business owner, it is imperative to spread the word about yourself and your company. LinkedIn is free advertising.
You advertise yourself and in conjunction, you advertise your business. This is a win-win situation when you can:
- Build a profile
- Link your business webpage
- Add your Twitter account
- Invite associates and colleagues to join
- Get in touch with former co-workers and your college roommate
- Contact associates and customers and have them send in reviews to post
Google+:
Google+ is a set of tools that can assist you in staying engaged with your customers. Each application is separate and can be used to direct the flow of information. The tools are Google+ Circles, Sparks, Hangouts, Huddle and Instant Upload. Each one can be utilized to increase market share, convey information, and develop relationships with your customers. Here are some of the features:
- Google+ Circle: This feature allows you to group people in circles, so information is shared with only the people you designate. This powerful tool will allow you to direct and update certain customers about information on their specific product. Priceless.
- Google+ Hangout: Here, you can engage via video with up to 10 customers at a time. You can have face-time with a client or clients to explain an upcoming product or important information.
- Google+ Huddle: From here, you can connect with up to 6 people via text at one time. This can increase your efficiency with employees and customers.
- Google+ Instant Upload: Your business can create their own photo album online and easily share uploaded photos. This tool will be a great way to introduce new products, highlight sales, or remind customer of your super products.
Google+ and LinkedIn are two ways to increase your company profile and grow your small business. Both of these channels add valuable tools to your online marketing toolbox so that you can boost your web presence and enhance your company’s bottom-line. Get started today and begin a networking relationship that is beneficial to both you and your customer.
Maybe you’ve already used these or you are still unsure of how they can benefit your business. Leave your comments or questions below, and we can show you how to harness the power of these Internet marketing tools.
We invite you to contact our offices at Flyline Search Marketing to find out more about how Social Media Marketing, Social Networking and other Internet Marketing tools can help you grow your business.
We invite you to contact our offices at Flyline Search Marketing to find out more about how Social Media Marketing, Social Networking and other Internet Marketing tools can help you grow your business.
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