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Sunday, October 16, 2011

Letting Your Customers Know about Your Business Move through Social Media

If the time has come for your business to relocate, all you need to do is a few quick status updates and you’re done letting your customers know, right? Not so much. Assuming your business already has a social media presence – and, if it doesn’t, there’s no time like the present to get started – you can use social media to great advantage before, during and after your business move to ensure your customers both old and new know exactly where to find you.

Before the Move

As soon as you know your business is relocating, it’s time to start laying the groundwork for the move.

  • A good place to start is at your business’s main website. Your website will act as a central hub all your social media outlets can refer back to. Announce the move on your website’s landing page. Include information, such as when the move is taking place and where the new location will be as well as when your old location is closing and when the new one will be open. You can then expand on the details of the move on your website’s blog.
  • Once your website and blog have been updated, begin updating your social networking sites. Reach out to customers not only with promotions and specials but do so with engaging and interactive content that encourages your business’s followers to get the word out.

During the Move

It’s extremely helpful and reassuring for customers to know your business can still provide goods and services over the course of the move. If you have an electronic storefront, be sure to let customers know they can still do business virtually and provide details on how.

  • Make a personal connection and bring your customers along for the ride during the move by Tweeting and blogging about how the move is going.
  • Build anticipation and excitement about the new location by including pictures and video of the move in progress as well as updates on how the new location is shaping up.

After the Move

Once you’re done moving and your business is open at your new location, it’s time to celebrate! Trumpet the occasion with great fanfare on as many of your social media outlets as possible, inviting customers to come and take a look. Don’t forget to thank all those who followed and supported your business during the move and helped make the new location’s opening a success.

A Little Birdie Told Me

Even if you’ve done your best to keep customers up to date with your move not only on your business’s website, but also on every social media outlet available, there still may be customers looking for you. Twitter is a particularly useful tool for shepherding lost customers. You can monitor Twitter for comments about your business and direct customers to your new location. Also consider printing out and mailing move announcements to your customers.

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