Supplementing Google AdWords with a Google Places Strategy

At Flyline Search Marketing, we often talk about the effective pay per click platform known as Google AdWords. For the most part, the Google AdWords platform has been our base program for all of our clients.

Typically, we start with introducing the AdWords platform to their website and of course if they do not have a website we then set one up for them. 

As a certified partner of the Google AdWords platform, we know just how effective it is and that is the reason that for the most part it is a required service for all new clients.

Another very effective Google platform that we often use and always recommend is the Google Places website.

Google Places Explained

When people look up a business in these modern times, they pull out their laptops, tablets, or smartphones as the era of the phone book has ended. So when they search the Internet for a type of business, you want to be found. That’s where Google Places comes into play.

Google Places is a location-based Internet search. A user searches and the Google platform determines what is closest to them and shows it on a map window. 

However, if your business is not enrolled with Google Places, Google will not know to display you.

At Flyline, we specialize in setting up Google Places accounts and can handle all of the management for you so you can continue to focus on your core business.

Our Exception

This type of service set-up usually is only offered when clients have enrolled in the Google AdWords platform as it is our base service. However, we have made an exception with the Google Places service. 

This means that we will happily work with your business to get it on the Google Maps (the App and the site) for millions of people to see. Just think, with Google Places your business will now be visible by the millions if not billions of Google Maps users.

One major bonus to allowing us at Flyline to setup your Google Places account is the express ad program that is offered on the site. 

While mostly relatively simple to use, a few of the advanced site features like the express ad program are a bit more complicated and require SEO expertise.

So what is this express ad program and why do you need it? Simply put the express ad program is a small-scale pay per click system built into the site. Through SEO tactics, we can have Google prioritize your local business over another.   

SEO Done Right: Tips and Tricks to Get Your Business Noticed

If you have been following us and our blogs over here at Flyline, then you probably understand the importance of Internet marketing and how like gears in machinery, each part serves a purpose to keep things rolling.

One of these gears is SEO or search engine optimization as it is technically known. Like its name suggests, SEO is a broad and generalized term for optimizing the search engine in your business’s favor. 

In other words, through proper uses of SEO, you can improve your website placement in a search engine, such as Google.

Of course, if you do it wrong, you can actually hurt your website placement or make it nearly impossible to find, which is why you should leave SEO to us at Flyline because we do SEO the right way.

Let Flyline Optimize Your Business Today

Our sole focus is promoting all types of businesses around the country through both offline and online placement.  

This is done through many ways -- from building a social media presence to creating blogs and press release programs as well as handling the more technical side of things by utilizing various strategies that involve SEO.

Out with the Old

Go on and put the strategies of the past in your rear view mirror. Search engines are quite smart and are now programmed to sniff out the organic marketers -- that very same organic marketing that worked a few years ago is now useless.

Thanks to pay per click (PPC) programs, it’s quite often that the business with the deepest pockets gets put on top of the search query.  While it doesn’t work exactly like that, there is a lot of truth to it as pay per click programs like Google AdWords are extremely powerful and great at making your business more visible, but Google AdWords can be customized to fit any budget.

In with the New

Of course, there are still ways to optimize your website to appear more easily when searched. It is called relevancy. Search engines are programmed to look for what is more relevant. Sure, pay per click helps to make your website further visible by the search engine, and we can help with this as well.

You do this by making sure your website has a lot of content relevant to your business. Our team of content writers can provide SEO-driven content that draws traffic to your site.