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Wednesday, May 14, 2014

The Advantages of E-mail Marketing Campaigns

One of the many online marketing strategies used is the e-mail marketing campaign, which is a way to reach out to customers and prospects in a place where they prefer to be contacted versus the telephone or regular mail.

What are E-mail Marketing Campaigns?
E-mail marketing campaigns are marketing messages sent to the email addresses of your customers and prospects. 

These marketing campaigns typically provide information on an upcoming special or promotion that can be redeemed in-store or it can come with a coupon code and link to redeem online at the company’s website.

Why use E-mail Marketing Campaigns?
Here is a list of the reasons why e-mail marketing campaigns can be advantageous for a small business:
  •   It is efficient, helping you reach a wider audience with less time and effort. It does not take much time to create and send thanks to the availability of templates and databases.
  •  E-mail marketing offers a real-time message, which can be tied to your customers’ specific birthdays or it can be easily sent prior to a special celebration, holiday, or promotion.
  • Despite the mass mailing aspect, e-mail campaigns can still be personalized with a customer’s name as it can be integrated with the database you use. This makes it feel like you are speaking directly with each customer or prospect. You can also segment the database to direct certain campaigns to specific groups with the most relevant message for them, further personalizing your efforts.
  • With the ease of use, you can send more email messages and communicate frequently with customers and prospects. Just remember to not inundate them with email blasts as they will not be receptive.
  • Because you can send more of these types of messages, it is a good way to see what aspect gets the most attention so that you can further refine your message, graphics, and information to engage more of your audience.
  •  E-mail marketing is affordable, saving money on printing, postal mailing, advertising and phone calls.
  • There are many types of analytics available with e-mail marketing campaigns to better understand what type of results you are getting from your efforts, including how many people opened the email, how many clicked on the link, and how many unsubscribed.
Working with Flyline
To learn more about how you can use an e-mail marketing campaign as part of your Internet Marketing efforts, contact us today!

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