Flyline Search Marketing / Google Adwords Certified Partner

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Email (info@FlylineSearchMarketing.com)

Thursday, May 22, 2014

Web & Phone Call Tracking & Analytics

One of the most important aspects of any Internet Marketing program is to understand how the various tactics are providing you with traffic and revenue. 

To do this, a combination of Web and phone call tracking and analytics are used to better understand how every ad delivers results for you.

Why Use Web & Phone Call Tracking?
Data tracking and mining helps to ensure that your website, Google AdWords, and Yahoo/Bing sponsored search programs are at their peak performance.  Overall, this will help you see how your paid advertising is generating revenue for you by seeing how these campaigns are generating phone calls, including those keywords, key phrases, and campaigns that are and are not working for you.

This also includes offline campaigns, email campaigns, or search engine campaigns. As such, your Search Engine Optimization (SEO) strategies can be more focused and offer a greater return on investment. 

This becomes even more critical as more people are using their mobile phones to conduct searches and are then ready to call directly from there to buy a product or service. You want them to call you.
What Can Analytics Do?
Analytics hold the answers to your questions about whether or not your campaigns are working effectively. When they are working effectively, you can get more revenue for fewer advertising dollars spent, focus only on the most effective campaigns, and make better decisions about online and offline advertising. 

You will be able to see if a Web visit was involved before the call was made as well as where the call was made, so you better understand your target audience and their behavior.

Flyline’s Program of Web & Phone Call Tracking & Analytics
Flyline has a team of program managers that work tirelessly to monitor the analytics data from each advertising campaign. They utilize the findings from the data to help decide how to improve the ad campaigns, including making critical bid strategy adjustments, ad content updates, and keyword modifications.

Flyline’s tracking and analytics services include:
  • Phone Call Tracking
  • Phone Call Recording
  • Phone Call Analytics
  • Google Analytics
  • Google Conversion Data
  • Google AdWords Conversions
This is a service that is included in Flyline’s comprehensive Internet Marketing programs. To learn more about how this tactic and others can help increase web, phone, and in-store traffic as well as enhance revenue, and build brand recognition, contact us today!

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