Generate Publicity and Drive Traffic to Your Website with Press Releases

Every business wants website traffic. That’s because the more traffic you get, the greater the likelihood that more leads will be produced that then can be converted into sales.

Press releases have always been a tool to get news out in front of a company’s target audience to gain recognition, build credibility, and eventually make a sale from it. 

However, the migration to online platforms has changed what press releases can do – and for the better! Now, press releases can play an important role in driving traffic to your website. Here’s why.

The Benefits of Press Releases

Press releases are another form of content that can be used to connect with your target audience. Online, these press releases are helpful in attracting search engines to your website for cataloguing purposes because they usually contain keywords and hyperlinks that help get the attention of search engines. Since they are issued regularly, fresh content is added to your website continually, which shows your business is alive and active.

Also, as more inbound links are created from these press releases, the authority and credibility of your website increases, which provides a great way to build your brand. If the information is valuable, their online position makes it easy for viewers to share this press release with others across social media platforms. This viral capability also increases your chances of attracting more people to your website.

Our Press Release Services

Our team of Internet Marketing professionals include professionals that have worked in the public relations industry and assisted clients across multiple industries in developing their public relations campaigns, including developing and issuing press releases that offer relevant news, including special offers, promotions, and new products. A calendar of press release topics is created in partnership with clients to ensure that the most important information is being communicated through the press release campaign.

Working in conjunction with other team members adept at SEO, we create press releases that focus on important milestones and provide valuable information to the target audience while also shaping those around keyword-rich content that works with search engines to draw website traffic. The press releases also contain links back to the website to further the search engine optimization strategy.

Once the press releases are issued through an online press release distribution service that directs the releases to the most appropriate publications, the press releases are added to the “news” section on a website for further cataloguing by search engines.

Social Media: Getting Your Business the Attention it Deserves

Social media is more than a place to keep up with friends and family. As a small business owner, you can leverage these platforms to target your audience and customer base, engage with them, and learn about them as well as get the benefit of its viral potential.

There are so many social media platforms to use for business:

Facebook: 

Facebook has pages that can be developed to showcase your business, share information, offer promotions, and interact with customers and prospects.

Google+:

This is another site that engages with customers and prospects, offering information in various forms and providing a way to work directly with local customers.

Instagram: 

This social media site is directed at photos and sharing those photos as well as videos. For a business, this allows for visual marketing opportunities to attract and impress customers and prospects.

Pinterest: 

This social media bulleting board offers a way for businesses to share products, ideas, and information that customers and prospects value, helping to build credibility with the target audience. 

Twitter:

In short messages, this platform allows messages and information to be shared geared toward helping, informing, and even entertaining the target audience that can easily be shared with others.  

Social Media Works with the Right Strategies

Knowing these sites is one but knowing how to use them effectively is another. Here are some brief tips to incorporate:

• Use those platforms where you know your prospects are so that you can make the connections you need.
• Post regularly to get attention and keep that attention. Try to post at least once a day.
  
• Share relevant information and also post in a way that gets your audience to respond. This could be asking questions or posting surveys.
• Put the available analytics to work to understand what gets the most attention and at what time of the day.
• Stay relevant by mentioning trends or incorporating current names and events in your information when it fits.
• Give your audience something to keep them interested through a contest or just give-aways like a free product or report. This keeps people coming back for more plus they are more likely to tell others about you.

These tips and more are available when you work with us at Flyline Search Marketing on an Internet Marketing program that can include all of this and more. Check us out today!