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Thursday, July 24, 2014

Generate Publicity and Drive Traffic to Your Website with Press Releases

Every business wants website traffic. That’s because the more traffic you get, the greater the likelihood that more leads will be produced that then can be converted into sales.

Press releases have always been a tool to get news out in front of a company’s target audience to gain recognition, build credibility, and eventually make a sale from it. 

However, the migration to online platforms has changed what press releases can do – and for the better! Now, press releases can play an important role in driving traffic to your website. Here’s why.

The Benefits of Press Releases
Press releases are another form of content that can be used to connect with your target audience. Online, these press releases are helpful in attracting search engines to your website for cataloguing purposes because they usually contain keywords and hyperlinks that help get the attention of search engines. Since they are issued regularly, fresh content is added to your website continually, which shows your business is alive and active.

Also, as more inbound links are created from these press releases, the authority and credibility of your website increases, which provides a great way to build your brand. If the information is valuable, their online position makes it easy for viewers to share this press release with others across social media platforms. This viral capability also increases your chances of attracting more people to your website.

Our Press Release Services
Our team of Internet Marketing professionals include professionals that have worked in the public relations industry and assisted clients across multiple industries in developing their public relations campaigns, including developing and issuing press releases that offer relevant news, including special offers, promotions, and new products. A calendar of press release topics is created in partnership with clients to ensure that the most important information is being communicated through the press release campaign.

Working in conjunction with other team members adept at SEO, we create press releases that focus on important milestones and provide valuable information to the target audience while also shaping those around keyword-rich content that works with search engines to draw website traffic. The press releases also contain links back to the website to further the search engine optimization strategy.

Once the press releases are issued through an online press release distribution service that directs the releases to the most appropriate publications, the press releases are added to the “news” section on a website for further cataloguing by search engines.

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