5 Reasons Your Business Needs a Website

Having a website is basically assumed in today’s global business environment for companies big and small. Finding out that a business doesn’t have a website can actually be a turn off for customers.

Now, it seems as though the Internet has not only become the biggest and best tool utilized by businesses, but is has also become the final frontier for advertising. 

At Flyline Search Marketing, we have spent years developing high-quality websites and followed the trends in Internet Marketing in terms of how these websites can be used.

This blog post covers our five top reasons for why we think every business – no matter what industry they are in or how local they feel they are – needs a website.

One: Your Target Audience is on the Internet

Ask yourself, “Who isn’t on the internet these days?” Sure, there are a few technophobes out there, but, for the most part, just about everyone is on it. With a website, you can get your company, your brand, your product or whatever you are selling out there for potentially millions to see.

Two: It’s High Value Advertising that Works

Compared to traditional advertising like magazine print ads and television or radio, a website is considerably cheaper and delivers a higher rate of return on your investment often at a faster rate.  

Three: Social Media is the Current and Future of Customer Interaction

When people visit a Facebook fan page, YouTube channel, or Twitter feed and see a link to your website, the chances are that they will click it and see your website. This keeps them engaged for longer and may influence them to select your product or service. Social media is essentially free advertising, but you must be willing to invest the time and know how to link your social media presence with your website.

Four: It Helps You Leverage Video Advertising

Video advertising does take some skill, but while websites like VEVO and YouTube are typically just littered with everyone’s favorite cat videos, these sites can also make a great place to host your commercials especially for when you are just starting out. This can then be integrated with your website to maximize your audience.

Five: You will Reach a Much Larger Audience

The Internet is worldwide, so when your business has a website and presence there, it means that just about anyone can access it. You may then find yourself with customers from all around the world, increasing your revenue potential.   

One Reason to Hire Flyline

At Flyline, we specialize in designing and managing websites that get noticed for their professional look and feel as well as their strategically placed SEO strategies not to mention their well-written and relevant content.

Many businesses trust us with their marketing every single second of every single day across a wide range of industries – from florists, plumbers, and gyms to mortgage companies, auto dealerships, and legal firms. 

 Let us give you a website and Internet presence that drives traffic, customers, and revenue for your business.

Let Us Blog for You

Blogging -- everybody is doing it and your company should be, too. It is an effective way to communicate on a vast scale with both current and prospective customers. 

Having an active blog lets you tell all your readers at once what is going on with the business , provide valuable tips and information that readers can use to make their lives easier and more convenient, and update them on new specials or products you might be offering.

At Flyline Search Marketing, we know just how busy a business owner can be, which is why we ask, Wouldn’t it be easier to have a company that specializes in blogging, SEO-driven content, and Internet Marketing do your blogging for you?

Benefits of Blogging

There are well and truly a wide range of benefits that come from blogging:

• Fresh content keeps readers coming back for more. We recommend you update the blog at least once a week.
•  It provides a cost-effective way to market a new product or service or to make announcements.
• A blog can be infused with specific keywords that search engines pick up to get organic lift in your search engine placement so that prospects can find you faster.
• The blog content can position your brand and company as a leading and credible expert in your industry, creating a competitive advantage over your competition that has yet to even start a blog.

Our Platforms

For the blogs we manage, we use two primary blogging software platforms:

·         The Word Press platform is a great blog platform. However, it has one specific feature that has it shining brighter than the rest. You can choose to hide or delete comments. This lets a website admin delete any unrelated spam and negative comments at their discretion while letting users see only what you want them to see.

·         The Google Blogger platform offers many intuitive widgets that allow for more content. With Google Blogger, it is a whole lot easier to make your blogs shine as well as link directly with your Twitter and Facebook social platforms.

Whatever platform you choose to use, we can make it work well for you.

The Blog Generation

Everyone and everything is on the Internet these days. It is important to know just how powerful of an advertising tool blogging can be not to mention help to stretch your marketing and advertising budget even farther while ensuring you are precisely targeting your intended audience. 

Contact us today to find out how we can start blogging for you while you focus on your core business and take care of all the new business that comes your way from our Internet Marketing efforts.