Creating Google Mobile Targeted Campaigns to Convert Smartphone Users

Smartphone usage has never been higher, and all industry reports point to ongoing growth in this trend. More than ever, consumers are turning to their smartphones to do their research on the go – whether they are on the road, at the office, or even at home.

Reaching Your Audience in New Places

According to the Google Mobile Ads Blog, AdMob ads are on 300,000 apps across iOS, Android, Blackberry, and WebOS. That provides a good reason to think about your own Google mobile targeted campaigns.

These are the same customers you might have previously reached through their desktops and laptops but may be slowly migrating to their smartphones instead. 

To keep you at the top of their mind, you may want to consider mobile targeted campaigns through Google AdWords that our Google AdWords certified program managers can create to help you increase sales conversions.

Mobile Ad Market

Google recently added mobile app targeting in its AdWords interface. This additional feature comes thanks to Google’s acquisition of AdMob. 

Now, AdMob by Google represents over 51% of all mobile ad spending in the U.S. with no signs of slowing down, according to available press on the subject.

Google AdWords now has what is called Display Network Only, which allows you to focus on mobile app campaigns, and it is what our program managers have now become adept at doing on your behalf as part of the various Google AdWords programs we can offer you. 

And, this mobile campaign capability even includes campaigns for tablet devices, such as mobile apps used on Kindle Fire.

With these mobile ad campaigns, the Google Mobile Ads will appear on various mobile devices in the Google search results, in apps, and on content websites in an attractive and relevant forma for smartphone screen size.

This means that your target audience can now be reached anywhere, anytime, and on any device.  Think of the increased possibilities of reaching and influencing your target audience. They will surely appreciate that you know just where they will be, including on their smartphoen!

Tracking Campaign Results

Along with creating mobile campaigns, we also have the ability to track the effectiveness of each mobile campaign so that we can show you how it is working or what we are adjusting to achieve even better results.

Are you ready to try a mobile ad campaign? Let us walk you through the steps and show you just how effective a Google Mobile Ad campaign can be for your business.