How YouTube Can Help Your Business and Engage Your Target Audience

If you have read our past blogs, then you know just how much we, at Flyline Search Marketing, believe in the power of social media, Internet marketing, search engine marketing and social networking platforms.

Of course, there is a good reason for this: it works! Numerous studies and statistics point to the Internet and mobile channels as the locations of choice for today’s consumer to get their information, find trusted retailers or service providers, and make their purchase decisions. 

In today’s blog post, we are going to cover a couple strategies related to this belief and focus on a very powerful tool among the social media platforms: YouTube.

 Go Viral

Remember the countless cat videos, the cute and adorable babies, or that angry lady that wanted French fries at 6am? We do and so does everyone else. 

When you use YouTube, you are posting a video that can be potentially viewed by millions of people.

Thanks to social networking though, this can be done and achieved more simply. Take a small business that cannot afford television advertising, through YouTube you don’t even really need it. 

You can make a video, advertise your product or service, and be funny and entertaining. The after uploading it, share it with the company Facebook, Twitter, Pinterest (Insert Social Networking site here) accounts and then your fans, customers, and others can enjoy it.

Of course, don’t stop with just a commercial. Advertising is great, but do you want to know what the people really like? They like information. 

Google has made its fortune simply off people searching for ways to get things done – obviously, not everything is do it yourself.

However, there are some little things that really are and this is where you can gain the competitive advantage. If you run a service company, it is imperative that you have tutorials and such for simple fixes. 

Doing this shows that you care and treating customers like people can make all the difference in the world.

A Picture Speaks a Thousand Words

Then, what does a video speak? At Flyline Search Marketing, we specialize in Internet Marketing strategy development and execution, including the creation of professional YouTube Videos for our clients.

Don’t take our words for it though; check these videos from our client Carithers Flowers out today. Then you will see just how well marketing with YouTube can work. Remember that, at Flyline Search Marketing, our business is that we strive to bring the very best business to your business.

SEO Done Right: Why it is Important to have a Specialist

If you are a business owner with a website, but don’t have the web traffic that your site should be achieving then chances are you need SEO.

Do you already have it? Do you even know what it is? It’s okay if you don’t, but if you have it already and you are not seeing the results that you should, you might need to reconsider your SEO strategy or, at the very least, any company that you have managing it for you.

That means finding an Internet Marketing company that knows what they are doing. At Flyline Search Marketing, we really do know what we are doing and are committed to every business owner get the best return for their investment.

Search Engine Optimization

For those of you unfamiliar, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO improves your website’s visibility in its unaltered state. With proper SEO tactics in place, you can improve a website’s position so that more customers and prospects can find you on the Internet.

It would seem as though it was easy enough to do yourself – develop some keywords and put them in your website content. But, it is actually not that simple and there is an actual science to search engine optimization.

SEO with Flyline

It takes expertise and that expertise costs money – but it delivers a significant return for that money. However, once your site is optimized, your brand is easier to find and more people can consider or not whether they will use your product or service.

At Flyline, we do a few things with our SEO program and though there is a whole lot of technical stuff, there are other things that are easily understood. We believe in content -- a whole lot of content. From blogs to articles to Internet press releases, a couple of things happen.

People searching the Internet for a service or product are twice as likely to come across a company with a blog and website or see a press release listed in search engine results thanks to some specific keywords or links that have been placed within the content. 

Simply put, the more content there is used and updated regularly, the larger the data footprint, which then makes finding your site easier in a search query.

Flyline Search Marketing offers SEO and website hosting and development as well as Internet Marketing services, including content development for online channels like social media, public relations and marketing communications.