SEO Done the Right Way

There is more than one day to do search engine optimization (SEO), but there are just as many wrong ways as well. 

It can be challenging enough for a small business owner to understand the basics of SEO let alone to use it effectively and circumvent any missteps.

Our blog post focuses on some of the recommendations we offer for doing SEO the right way, which also reflects our approach when we develop and maintain a SEO program for our clients. Here are four key points to remember about SEO:

1.    Steer Clear of Old School SEO Tactics: Search engines are regularly changing how they rank sites and include them in search results, so using old school tactics means you will not get noticed as these tactics are no longer relevant. Even worse, these older types of tactics are recognized by the search engines and can result in penalties.

 

2.    Serve Up Relevant Content: People come to websites and revisit them for valuable information that they are searching for that makes their life easier and that helps them to make informed decisions about products and services. Therefore, a website should have relevant that is regularly updated. Additionally, search engines give higher rankings to those sites that regularly update their content and that feature content that most closely reflects what that business does and offers. Increased organic placement opportunities like these help build traffic to your website.

 

3.    Maintain a Constant Focus on the Site Visitor Experience: Visitors want to enjoy their experience while on your website so that means you need to improve the value they get from it so that they keep coming back as well as tell others about you. Also, your visitor experience is also criteria that the search engines consider.  Algorithms on these search engines tend to rewards those sites that they deem as most able to serve customers’ needs.

 

4.    Deploy a Comprehensive Marketing Strategy: Beyond just having a SEO strategy, your business really needs a comprehensive online marketing strategy as well as a traditional marketing strategy. This is because it is important to hit your target audience on many channels and platforms, including print media, broadcast media, social media, public relations, advertising, email marketing and more. Of course, what you chose to do should be within your budget and appropriate to your industry.

 

The Flyline Advantage

From auto dealerships and medical centers to pest control, florists, and asset management companies, the seasoned SEO team and professional Internet Marketing specialists have delivered the Flyline Advantage, an expert, results driven, and fairly priced comprehensive Internet Marketing program. Everything we do is about using a full suite of services that drive results, increasing performance and return on investment.

Are you ready to try a program that will deliver greater in-store and online traffic? Contact us now to get started!

How Facebook Fan Pages Benefit Your Business

Numerous technology and business publications have written about the reasons why a Facebook fan page can benefit a business.

For example, an article from Entrepreneur.com noted 10 key ways:

1. Establishes another platform on the Internet where your business can be found, seen, and talked about.
2. Drives traffic to your website.
3.  Improves your search engine optimization.
4.  Helps you engage with your target audience in an easy and FREE way.
5. Connects your company directly to your customers and fans.
6. Improves customer relations and offers a way to handle any issues immediately.
7. Creates brand evangelists who can virally share your business with others on your behalf.
8. Provides a way to listen and observe customers and their interests and opinions.
9. Delivers ROI-related metrics in an easy way rather than having to do the work yourself.
10. Allows you to study the competition in an easy and FREE way.
    

All of these reasons are excellent and very necessary for today’s businesses no matter what their industry or niche.

How Flyline Develops and Manages Your Facebook Fan Page

We build custom Facebook Fan Pages for each client that purchases our comprehensive Internet Marketing service package. 

The Facebook fan pages are interactive, video compatible, and can even be turned into an additional online retail store to complement your website retail platform.  

Here’s what we can do for you:

• Build and manage the main Facebook Fan page, including updating content, adding pictures and video content, and responding and managing comments.
• Create and manage custom fan tab pages. These tab pages further expand the amount of products, services, special offers and general information that you can share with your followers.
• Integrate your Facebook presence with your website so visitors to your website can easily like your Facebook page without having to migrate or make too many clicks.
• Track analytics on your Facebook fan page and include this with our other Internet Marketing analytics.

Our Value as Your Facebook Fan Page Manager

The total cost of our comprehensive Internet Marketing suite of services is generally far less than what most Internet Marketing pay-per-click (PPC) firms charge just for managing Google Adwords programs. We offer an incredible value as well as quantifiable results for all of our Internet Marketing programs.

To illustrate our work, we also have a portfolio of Facebook Fan pages that we have created for our clients so you can get an idea of what your page might look like.

Let’s get started! We’re available to answer your questions or start an Internet Marketing package for you!