Creating Google Mobile Targeted Campaigns to Convert Smartphone Users

Smartphone usage has never been higher, and all industry reports point to ongoing growth in this trend. More than ever, consumers are turning to their smartphones to do their research on the go – whether they are on the road, at the office, or even at home.

Reaching Your Audience in New Places

According to the Google Mobile Ads Blog, AdMob ads are on 300,000 apps across iOS, Android, Blackberry, and WebOS. That provides a good reason to think about your own Google mobile targeted campaigns.

These are the same customers you might have previously reached through their desktops and laptops but may be slowly migrating to their smartphones instead. 

To keep you at the top of their mind, you may want to consider mobile targeted campaigns through Google AdWords that our Google AdWords certified program managers can create to help you increase sales conversions.

Mobile Ad Market

Google recently added mobile app targeting in its AdWords interface. This additional feature comes thanks to Google’s acquisition of AdMob. 

Now, AdMob by Google represents over 51% of all mobile ad spending in the U.S. with no signs of slowing down, according to available press on the subject.

Google AdWords now has what is called Display Network Only, which allows you to focus on mobile app campaigns, and it is what our program managers have now become adept at doing on your behalf as part of the various Google AdWords programs we can offer you. 

And, this mobile campaign capability even includes campaigns for tablet devices, such as mobile apps used on Kindle Fire.

With these mobile ad campaigns, the Google Mobile Ads will appear on various mobile devices in the Google search results, in apps, and on content websites in an attractive and relevant forma for smartphone screen size.

This means that your target audience can now be reached anywhere, anytime, and on any device.  Think of the increased possibilities of reaching and influencing your target audience. They will surely appreciate that you know just where they will be, including on their smartphoen!

Tracking Campaign Results

Along with creating mobile campaigns, we also have the ability to track the effectiveness of each mobile campaign so that we can show you how it is working or what we are adjusting to achieve even better results.

Are you ready to try a mobile ad campaign? Let us walk you through the steps and show you just how effective a Google Mobile Ad campaign can be for your business.

Our Florist Clients Loved Our Valentine’s Day Campaigns

The recent Valentine’s Day holiday was a boom for our florist clients who all received incredible results from our recent comprehensive advertising campaign designed for one of the biggest days of the year in the flower business.

This blog posts breaks down the impact and success that was realized by four of our florist clients from around the country that have put the power of our Internet Marketing programs to work for them.

Round-up of Incredible Results for Florist Clientele

Flyline Search Marketing’s comprehensive Advertising Program for Florists made a huge impact this Valentine’s season:

·         Carithers Flowers http://www.carithers.com/

 Increased the overall average value per online sale by more than 6%.

·         Allens Flowers & Plants http://www.allensflowers.com/

Online sales volume and revenue were up by more than 45%, year over year. Brad Levy, owner of Allen's Flowers, called this year their most successful Valentine's Day ever.

·         Allen’s Flower Market http://www.allensflowermarket.net/

In their first year of utilizing Flyline Search Marketing and their new website, the florist’s use of paid search campaigns produced the most successful Valentine's Day ever, according to owner Harry Goldman. 

·         Peoples Flowers http://www.peoplesflowers.com/

 Overall sales volume from online, walk-in's, call-in's and wire-in orders were up, year over year.

Behind the Scenes

These results did not come from a random implementation of some Internet Marketing tactics. Instead, the seasoned team at Flyline Search Marketing created a custom Internet Marketing program for each florist client. 

The overall program was framed by paid search through Google AdWords and pay-per-click strategies.

In addition, each of the florists used a varietal mix of other online marketing tactics that included:

• SEO organic marketing
•  Social media marketing
• Blogging
• Press releases
• Ongoing website content development 

The florists recognized the benefits of combining these elements and having a professional Internet Marketing agency create, oversee, and manage the process for them so they could focus on their core business, including nurturing personal and responsive relationships with their customers.

They also valued the in-depth knowledge that Flyline’s team has when it comes to the florist business – from promotional ideas and content to keywords and search marketing campaigns that garner the attention they want from their target audience.

 In addition, all the florists were able to track the progress of their campaigns and see the return on their investment.

Beyond that, all the florists were able to grow their business both locally and nationally from these Valentine’s Day Internet Marketing campaigns.

Ready to Grow Your Business?

Whether you are a florist ready to grow your business beyond what you have now or you are in other service-based businesses, Flyline Search Marketing is here to help you achieve your business goals through Internet Marketing.